Market Research Report for Clayton & Crume
Overview
Clayton & Crume is a distinguished brand celebrated for its handcrafted leather goods, founded in 2012. Situated in Louisville, Kentucky, this private firm thrives in the Retail Apparel and Fashion industry, with a mission to resurrect classic leather quality and style. Its offerings and popularity stem from authentic craftsmanship and long-lasting designs.
Products and Services
Clayton & Crume boasts a diverse product range aimed at both individual and corporate customers, including:
- Belts: Renowned for their timeless style and enduring quality, serving as a signature item.
- Bags: Featured products include duffles, messenger, and tote bags.
- Wallets and Accessories: This category offers bifold wallets, money clips, key fobs, and customizable options such as monograms.
- Boots: The line of boots showcases traditional designs crafted using ancient techniques.
- Corporate Gifting and Customization: Focused on bespoke gifting solutions and custom leather products for corporate clients.
Their flagship items, such as the Heritage Boot and The Kentucky Belt, highlight the brand's commitment to quality, exemplified by the tagline "Made Good. By Hand."
Financial Information and Market Position
With an estimated annual revenue of $10.5 million and a dedicated workforce of 51 employees, Clayton & Crume emphasizes high-quality leather craftsmanship. The organization originated from a desire to counter the declining quality seen in retail belts and has since expanded its scope, setting an industry benchmark for luxury leather goods.
Leadership and Key Personnel
Founded by Clay Simpson and Tyler Jury, alumni of Western Kentucky University, the leadership team drives the company’s vision with a focus on traditional design and corporate growth. Key personnel include:
- Tyler Jury: Co-Founder
- Leslie Wilkins: Art Director
- Jose Rainier Cuadra: Director of Retail and Events
- Quince Cheatham: Human Resources Director
- Michael Woeste: Director of Operations
- Alex Houlton: Director of On-Site Sales and Activations
- Jeff Arsenault: Marketing Director
- Jessi Dietrich: Senior Production Manager
- Lauren Bocci: Assistant Manager
- William Stuart: Customer Experience Manager
Community Engagement
Clayton & Crume actively participates in community activities, notably through its involvement with Bike4ALZ, a nonprofit co-founded by Tyler Jury. This reflects the brand’s dedication to contributing positively to society by raising awareness and funding for Alzheimer’s research.
Contact Information and Locations
- Primary Address: 216 S Shelby St, Louisville, Kentucky 40202
- Flagship Stores: These locations offer an interactive shopping experience that complements their online presence.
Competitors
Clayton & Crume competes with a range of companies in the leather goods and broader retail sectors:
1. Diversey
2. Reliance Steel & Aluminum
3. ANINE BING
4. GRAFLANTZ
5. Parabellum LA
6. Ox & Pine
7. O My Bag Amsterdam
Comparable Companies provide additional market context:
- TagSwag: Features a focus on branded apparel, with a revenue of $6.9 million, and employs 38 people.
- Lexington Athletic Club: A fitness venue generating $6.6 million with 36 employees.
- Kenmark Eyewear: With a significant market presence, producing $42.4 million in revenue and employing 169 people.
Market Position and Strategy
Clayton & Crume strategically places a strong emphasis on delivering premium leather goods that marry quality craftsmanship with authentic style. The brand’s growth involves fortifying its executive structure and exploiting marketing strategies to enrich its presence in the lifestyle market. The relentless pursuit of customer satisfaction, coupled with innovative product evolution, fortifies its reputation and market position, meeting the dynamic needs of its clientele.
