CleanBnB S.p.A. (CBB.MI) Market Research Report

Background

Company Overview

CleanBnB S.p.A., established in 2015 and headquartered in Milan, Italy, specializes in the management of short-term rental properties. The company offers a comprehensive suite of services, including online property profile management, guest and revenue management, reservation handling, property cleaning, linen management, bureaucratic assistance, and insurance coverage. These services are designed to streamline operations for property owners and enhance the guest experience.

Mission and Vision

CleanBnB's mission is to provide professional and efficient property management solutions for short-term rentals, ensuring high occupancy rates and guest satisfaction. The company's vision is to be a leading operator in the Italian short-term rental market, recognized for its quality services and innovative approach.

Industry Significance

Operating within the real estate services sector, CleanBnB plays a pivotal role in the short-term rental market, catering to the growing demand for professional property management services. The company's comprehensive service offering positions it as a significant player in the industry.

Key Strategic Focus

Core Objectives

Expansion of Managed Properties: Increase the number of properties under management to enhance market presence.

Service Diversification: Expand service offerings to include additional value-added services for property owners and guests.

Technological Integration: Implement advanced technologies to optimize property management processes and improve operational efficiency.

Areas of Specialization

Property Management: Comprehensive management of short-term rental properties, including guest relations and revenue optimization.

Operational Support: Provision of cleaning, linen management, and maintenance services.

Bureaucratic Assistance: Handling of administrative tasks and compliance with local regulations.

Key Technologies Utilized

Dynamic Pricing Systems: To optimize occupancy rates and revenue.

Centralized Reservation Management Platforms: For efficient handling of bookings across multiple channels.

Customer Relationship Management (CRM) Tools: To enhance guest engagement and satisfaction.

Primary Markets Targeted

Urban Centers: Cities with high tourist influx, such as Milan, Rome, and Florence.

Tourist Destinations: Popular vacation spots across Italy.

Financials and Funding

Funding History

Initial Public Offering (IPO): CleanBnB went public on July 24, 2019, listing on the Borsa Italiana under the ticker symbol CBB.MI.

Capital Increase: On July 26, 2021, the company successfully completed a capital increase, raising €1,987,098 through the subscription of 1,655,915 new shares.

Financial Performance

Revenue: In 2024, CleanBnB reported a revenue of €18.58 million, marking a 25.22% increase from the previous year.

Net Income: The company achieved a net income of €536,355 in 2024, reflecting a 101.58% increase compared to the prior year.

Market Capitalization: As of March 13, 2026, CleanBnB's market capitalization stood at €7.66 million.

Pipeline Development

CleanBnB's growth strategy includes the acquisition of additional properties and the expansion of service offerings. In December 2025, the company acquired 100% of Case Ospitali, a property management firm specializing in short-term rentals, thereby increasing its portfolio and market reach.

Technological Platform and Innovation

Proprietary Technologies

Centralized Reservation Management System: A proprietary platform that integrates various booking channels, streamlining reservation processes.

Dynamic Pricing Engine: An in-house developed system that adjusts rental prices in real-time based on market demand and competition.

Significant Scientific Methods

Data Analytics: Utilization of data analytics to monitor market trends, guest preferences, and operational performance.

Machine Learning Algorithms: Employed to predict occupancy rates and optimize pricing strategies.

Leadership Team

Key Executives

Francesco Zorgno: Chairman of the Board and Chief Executive Officer. With a background in investment management, Zorgno co-founded CleanBnB and has been instrumental in its strategic direction and growth.

Tatiana Skachko: Co-Founder and Director. Skachko has played a pivotal role in the company's expansion and service diversification.

Market Insights and Competitor Profile

The short-term rental market in Italy is characterized by a growing demand for professional property management services, driven by increasing tourism and the popularity of platforms like Airbnb and Booking.com. This trend presents opportunities for companies like CleanBnB to expand their market share.

Competitor Analysis

Weekome: Provides seasonal and medium-term rental management services, including property marketing and guest communication.

Properly: Offers vacation rental quality management software and services, focusing on real-time inspections and task management.

HelloGuest: Provides property management services for both short-term and long-term rentals, including listing creation and guest communication.

Strategic Collaborations and Partnerships

In December 2025, CleanBnB acquired Case Ospitali, enhancing its property portfolio and operational capabilities.

Operational Insights

CleanBnB's extensive property portfolio and comprehensive service offerings provide a competitive edge in the Italian market. The company's focus on technological integration and operational efficiency further strengthens its market position.

Strategic Opportunities and Future Directions

Strategic Roadmap

Geographical Expansion: Extend operations to additional Italian cities and tourist destinations.

Service Enhancement: Introduce new services such as concierge and maintenance to add value for property owners and guests.

Technological Advancements: Invest in AI and machine learning to further optimize pricing and operational processes.

Future Business Directions

CleanBnB aims to solidify its position as a leading property management company in Italy by leveraging its technological platforms, expanding its service offerings, and enhancing customer satisfaction.