Cleartrace Company Profile

Background

Overview

Cleartrace is a software company specializing in automated energy and carbon accounting solutions for investors, enterprises, and real estate owners. Founded in 2017 and headquartered in Austin, Texas, the company offers a platform that enables organizations to monitor, manage, and report their energy consumption and carbon emissions with precision and transparency. By providing verifiable digital records of energy usage, Cleartrace supports businesses in their decarbonization efforts and compliance with environmental regulations.

Mission and Vision

Cleartrace's mission is to empower organizations to make informed decisions that mitigate environmental risks, validate their climate achievements, and seize new market opportunities within the evolving energy landscape. The company's vision is to harness the power of data and carbon intelligence to expedite the transition to clean energy and substantiate environmental impact.

Industry Significance

In an era of heightened environmental awareness and regulatory scrutiny, Cleartrace plays a pivotal role in providing businesses with the tools necessary to achieve sustainability goals. Its platform addresses the growing demand for accurate and auditable carbon accounting, facilitating corporate transparency and accountability in environmental reporting.

Key Strategic Focus

Core Objectives

Decarbonization Support: Assist organizations in tracking and reducing their carbon footprint through precise energy and emissions data.

Regulatory Compliance: Ensure clients meet environmental regulations and standards by providing reliable reporting tools.

Market Expansion: Broaden the adoption of Cleartrace's solutions across various industries, including real estate, finance, and energy sectors.

Areas of Specialization

Energy Data Management: Centralize and analyze energy consumption data to inform sustainability strategies.

Carbon Accounting: Provide accurate measurements of carbon emissions associated with energy use.

Emissions Reporting: Generate transparent and verifiable reports for stakeholders and regulatory bodies.

Key Technologies Utilized

Cloud Computing: Leverage cloud infrastructure for scalable data storage and processing.

Blockchain: Implement blockchain technology to ensure data integrity and immutability in carbon records.

Data Analytics: Utilize advanced analytics to derive actionable insights from energy and emissions data.

Primary Markets Targeted

Multinational Corporations: Assist large enterprises in managing global energy consumption and emissions.

Financial Services: Support financial institutions in assessing and reporting on the environmental impact of their portfolios.

Real Estate Holdings: Enable property owners and managers to monitor and reduce the carbon footprint of their assets.

Financials and Funding

Funding History

Cleartrace has successfully secured funding to support its growth and technological advancements:

Series A Financing (December 2020): Raised $4 million, led by Clean Energy Ventures, with participation from Brookfield Renewable Partners and Clean Energy Venture Group. The funds were allocated to accelerate growth and deploy additional market-driven solutions.

Strategic Investment (June 2022): Secured $20 million in funding led by ClearSky, with strategic investments from Brookfield Renewable, EDF Energy North America, Tenaska, and Exelon. This investment aimed to scale Cleartrace's carbon and energy management platform across various sectors.

Total Funds Raised

As of March 2026, Cleartrace has raised a total of $24 million in funding over two rounds.

Utilization of Capital

The capital raised has been utilized to:

Product Development: Enhance and expand Cleartrace's platform capabilities.

Market Expansion: Increase adoption of Cleartrace's solutions across various industries.

Operational Scaling: Support the growth of the company's infrastructure and team to meet increasing demand.

Pipeline Development

Key Pipeline Candidates

Cleartrace's product suite includes:

Supplier Solution: Designed to help energy suppliers manage and report on emissions, enhancing transparency and compliance.

Buyer Solution: Aimed at corporate buyers, enabling them to track and verify the carbon impact of their energy procurement.

Stages of Development

Both solutions are in active deployment, with ongoing enhancements to meet evolving market needs.

Target Conditions

The solutions address the need for accurate and auditable carbon accounting in energy transactions, supporting decarbonization efforts and regulatory compliance.

Anticipated Milestones

Supplier Solution: Continued integration with energy suppliers to streamline emissions reporting.

Buyer Solution: Expansion of corporate adoption to facilitate comprehensive emissions tracking.

Technological Platform and Innovation

Proprietary Technologies

Blockchain-Enabled Carbon Accounting: Ensures data integrity and immutability in carbon records.

Advanced Data Analytics: Provides actionable insights from energy and emissions data.

Significant Scientific Methods

Hourly Carbon Accounting: Offers detailed, time-specific emissions data to support precise decarbonization strategies.

Load Matching: Aligns energy consumption with renewable energy generation to optimize carbon impact.

Leadership Team

Key Executives

Lincoln Payton: Chief Executive Officer. Former head of energy at BNP Paribas Investment Banking, leading Cleartrace's strategic direction.

Troy Martin: Chief Operating Officer. Oversees daily operations and ensures alignment with company objectives.

Patrick Davis: Chief Commercial Officer. Drives business development and customer engagement strategies.

Leadership Changes

No significant leadership changes have been reported as of March 2026.

Competitor Profile

Market Insights and Dynamics

The market for energy data management and carbon accounting is expanding rapidly, driven by increasing regulatory requirements and corporate sustainability goals. Organizations are seeking reliable solutions to measure and reduce their carbon footprint, creating a growing demand for Cleartrace's offerings.

Competitor Analysis

Key competitors include:

LevelTen Energy: Focuses on renewable energy procurement and management.

CarbonChain: Provides carbon footprint tracking for supply chains.

Powerledger: Specializes in blockchain-based energy trading and tracking.

SparkCognition: Offers AI-driven solutions for energy optimization.

Climeco Corporation: Provides environmental commodities and services.

Gilytics: Focuses on renewable energy analytics.

Optimum Energy: Specializes in energy optimization software.

Strategic Collaborations and Partnerships

Cleartrace has established strategic partnerships with:

Brookfield Renewable: Collaborated to substantiate renewable claims using blockchain-verified data.

EDF Energy North America: Participated in funding to support Cleartrace's growth and technological advancements.

Tenaska: Invested in Cleartrace to enhance its carbon and energy management platform.

Operational Insights

Cleartrace differentiates itself through its blockchain-enabled carbon accounting platform, ensuring data integrity and providing detailed, hourly emissions data. This approach offers a higher level of transparency and accuracy compared to traditional methods, positioning Cleartrace as a leader in the market.

Strategic Opportunities and Future Directions

Cleartrace is well-positioned to capitalize on the growing demand for reliable carbon accounting solutions. Future opportunities include expanding its product suite to address emerging market needs, enhancing integration capabilities with various energy systems, and increasing global adoption of its platform to support worldwide decarbonization efforts.