Cleary University Market Research Report

Background

Mission: To provide an intimate and inclusive, student-centered business education that instills the values of The Cleary Mind™ in our community.

Vision: Inspiring students to dare to transform the status quo.

Overview: Founded in 1883 by Irish immigrant Patrick Roger Cleary, Cleary University is a private, nonprofit institution dedicated to equipping students with the skills needed for career success. The university offers undergraduate and graduate degrees through its innovative Business Arts curriculum, providing a dynamic learning environment with on-campus, online, and hybrid education models. The 50-acre campus in Howell, Michigan, features a vibrant residential community and a competitive athletic program with 19 varsity sports. Cleary graduates consistently achieve strong career outcomes, securing jobs quickly and earning higher-than-average starting salaries.

Key Strategic Focus

Core Objectives:

• Deliver personalized higher education experiences that create confident, determined graduates who succeed faster in the workplace than their peers.

• Offer a unique Business Arts curriculum, The Cleary Mind™, combining intentional, engaged learning with practical training from instructors with deep industry experience.

• Foster a robust athletic involvement rate leading to disciplined, devoted students with exemplary talents and a shared drive to achieve.

Specialization Areas:

• General Business Administration & Management

• Accounting & Finance

• General Hospitality Management

Primary Markets:

• Undergraduate and graduate students seeking business education

• Working professionals pursuing career advancement

• Corporate partnerships for employee education programs

Financials and Funding

Tuition and Financial Aid:

• Median undergraduate tuition (2022): $22,279

• Average net price after financial aid: $27,209

• 84% of undergraduate students received financial aid through grants in 2022

Endowment:

• Valued at approximately $1.3 million as of the end of the 2022 fiscal year

Revenue Streams:

• Tuition and fees

• Corporate partnerships

• Donations and grants

Pipeline Development

Program Expansion:

• Introduction of new degree programs designed to meet industry needs

• Development of customized educational programs for corporate partners

Anticipated Milestones:

• Launch of additional online and hybrid programs

• Expansion of corporate partnership initiatives

Technological Platform and Innovation

Proprietary Technologies:

• The Cleary Mind™ curriculum, integrating critical and creative thinking, problem-solving, effective communication, entrepreneurship, persuasion, and ethical leadership

Scientific Methodologies:

• Utilization of data analytics to align curriculum with labor market demands

• Implementation of AI-driven platforms for career development and student engagement

Leadership Team

Key Executives:

• Alan Drimmer, PhD – President

• Appointed in May 2021

• Extensive experience in higher education leadership

• Focus on aligning curriculum with labor market needs

Recent Leadership Changes:

• Appointment of Dr. Alan Drimmer as President in May 2021

Competitor Profile

Market Insights and Dynamics:

• Growing demand for business education with practical, real-world applications

• Increased emphasis on online and hybrid learning models

Competitor Analysis:

• Northwood University

• Focus on experiential learning and leadership development

• Offers a range of business-related programs

• Davenport University

• Emphasis on career-focused education

• Provides flexible learning options, including online programs

Strategic Collaborations and Partnerships

Corporate Partnerships:

• Lake Trust Credit Union

• Customized MBA program for high-potential employees

• TEAM Schostak Family Restaurants

• Educational benefits for employees and their dependents

• Mobsteel / Detroit Steel Wheel Co.

• Collaborations to promote higher education accessibility

Operational Insights

Competitive Advantages:

• Personalized education with a low student-to-faculty ratio

• Strong alignment of curriculum with current labor market demands

• Robust corporate partnerships enhancing student opportunities

Strategic Opportunities and Future Directions

Expansion Plans:

• Development of additional online and hybrid programs to reach a broader student base

• Strengthening existing corporate partnerships and establishing new collaborations

Innovation Initiatives:

• Integration of emerging technologies into the curriculum

• Enhancement of career development services through AI-driven platforms

Contact Information

• Website: [www.cleary.edu]

• Social Media:

• Facebook: Cleary University

• Twitter: @ClearyU

• LinkedIn: Cleary University

• Main Campus Address: 3750 Cleary Dr., Howell, MI 48843

• Detroit Campus Address: 2470 Collingwood St., Detroit, MI 48206

• Phone: 800.686.1883

• Email: admissions@cleary.edu