Company Research Report: Cleeng
Company Overview
Name
Cleeng
Mission of the Company
Cleeng is dedicated to building and growing SVOD businesses through the provision of flexible Subscriber Management Systems designed specifically for Media & Entertainment services.
When was the Company Founded and by Whom
No information is available.
Key People in the Company
- Gilles Domartini - CEO & Co-Founder
- Benedicte Guichard - CMO & Co-Founder
- Donald Res - CSA & Co-Founder
- Mateusz Tymek - CTO & Co-Founder
- Joachim Bergman - COO
- Maarten Jacobs - CFO
- Małgorzata Hofman - VP of Human Resources
- Alexis Gäi - SVP, Sales & Revenue
- Damien Organ - VP Product Marketing
- Jamini Rath - VP of Data and Infrastructure
Headquarters
No information is available.
Number of Employees
130+
Revenue
No information is available.
What is the Company Known For
Cleeng is known for its comprehensive SaaS platform that specializes in Subscriber Retention Management (SRM®). The company provides solutions for customer identity, payments & billing, entitlements, apps, and analytics & insights for OTT platforms.
Products
Core Products
Cleeng Core
A flexible Subscriber Management System designed to manage and grow SVOD businesses.
- Key Features:
- Freedom to Experiment: Multiple offer types, mobile, and TV apps integration.
- Promotions Management: Over 60 coupons and pricing tests.
- Compliance Solutions: Data, compliance, and customer support headaches are addressed.
- Analytics and Insights: Unified customer data from multiple sources for better decision-making.
ChurnIQ
Actionable Subscriber Data Platform.
- Key Features:
- Churn Prediction: Advanced algorithms for churn probability.
- Segmentation: Analyzes and creates different segments for targeted campaigns.
- Data Consolidation: S3 data lake for a single view of customers.
- Retention Analytics: Valuable insights into subscriber behavior and preferences.
Merchant
Subscriber Billing and Tax Management outsourced to OTT specialists.
- Key Features:
- Global Reach: 186 payment options, localized experiences, 22 currencies.
- Checkout Optimization: Dynamic checkout experience.
- Compliance Management: Local tax management and GDPR compliance.
Hi5
Cloud-based, AI-enhanced customer care.
- Key Features:
- 24/7 Support: Supports subscribers globally in 29 languages.
- Cost Reduction: Reduces costs with a pre-determined FAQ, help centers, and AI chatbot.
- Data-Driven Decisions: Analyzes subscriber data for improved loyalty and retention.
Additional Products
- Cleeng for Sport: Optimizes OTT services for the sports industry.
- MediaStore SDK: Open-source solutions for payments and account management.
Recent Developments
What are the Recent Developments in the Company
- Cleeng is continuously integrating with various third-party tools to enhance user experience.
- Launched the ChurnIQ Studio and ChurnIQ AIssistant aimed at providing customizable analytics dashboards and predictive churn solutions.
What are the New Products Launched
- Cleeng has launched Seasonal Subscriptions, designed specifically to optimize seasonal content monetization for sports.
What are the New Features Added to the Existing Products
- Enhanced features in Core include more than 60 promotional coupons and the ability to run pricing tests.
- ChurnIQ now integrates with external CRM tools to automate workflows and campaigns.
- Merchant enhanced its security and payment analytics for better fraud prevention.
- Hi5 introduced real-time analytics and proactive support features.
Any New Partnerships
- Strong partnership with leading brands like NFL, CBC, Big Ten Network, and other prominent clients in the Media and Entertainment industry.
- Integrations with AWS Marketplace to streamline video monetization.
Cleeng continues to revolutionize the subscription management industry with its innovative SRM® solutions, helping brands maximize subscriber retention and revenue through robust and scalable SaaS products.
