Clemson University Market Research Report
Institutional Profile
Clemson University, a prominent public land-grant research institution, is situated in Upstate South Carolina. Established in 1889, it ranks as the second-largest university in the state, emphasizing research that impacts both local and global communities. The university's mission is akin to its founder, Thomas Green Clemson's vision of being "a high seminary of learning" contributing to South Carolina's material resources. Noted for its high academic standards, Clemson offers more than 80 majors, 90 minors, and 130 graduate degree programs. It boasts a student-to-faculty ratio of 16:1, a first-year retention rate of 93%, and a six-year graduation rate of 88%.
Student and Academic Data
As of fall 2023, Clemson University's undergraduate enrollment stands at 22,875 students, with 5,872 graduate students. The university is set in a rural area, offering the charm of a small-town environment while being conveniently located between major cities like Atlanta and Charlotte. The 1,400-acre campus includes diverse resources, with proximity to Lake Hartwell and the Clemson Experimental Forest.
Research and Funding
Clemson University exemplifies research proficiency, securing $282 million in external research funding in the fiscal year 2023. Its commitment to innovation and solving real-world issues ranks it among the nation's most productive research institutions, fostering collaborations that advance industries across South Carolina and beyond.
Leadership Team
Under the leadership of President James P. Clements, Ph.D., since December 31, 2013, Clemson University has enhanced its national reputation through initiatives in admissions growth and research expansion. Robert H. Jones, Ph.D., serving as Executive Vice President for Academic Affairs and Provost since September 2014, has significantly contributed to the academic landscape. Felicia Benton-Johnson, Ed.D., Vice President for Diversity and Inclusive Excellence, drives inclusivity and diversity within the university. Tanju Karanfil, Ph.D., Senior Vice President for Research, Scholarship, and Creative Endeavors, has been instrumental in increasing research awards by 78% in fiscal year 2023.
Corporate and Community Engagement
Clemson University actively partners with industries and communities, integrating its students, faculty, and staff into leadership roles and mentorships across multiple sectors. Recent collaborations include partnering with Escuela Universitaria Real Madrid Universidad Europea for a study abroad program in Spain, emphasizing global learning experiences.
Competitor Profiling
Overview
Clemson University, renowned for its academic programs and competitive spirit in the Southeastern U.S., navigates a competitive landscape against various universities that attract a similar student demographic and emphasize academic excellence and comprehensive program offerings.
Primary Competitors
1. North Carolina State University (NC State):
- Location: Raleigh, NC
- Strengths: STEM focus, significant research capabilities, diverse student body.
2. Purdue University:
- Strengths: Rigorous engineering programs, research output, affordability, and technological integration.
3. Missouri State University:
- Location: Springfield, MO
- Strengths: Community engagement, public affairs, international programs.
4. University of Phoenix:
- Model: For-profit, flexible online education catering to working adults, emphasizing career-aligned programs.
Insights and Opportunities
Clemson University can leverage its strengths in athletics, particularly its prominence in college football, to attract students interested in a vibrant campus life. The strategic location in South Carolina facilitates drawing students from growing Southeast metropolitan areas. To compete against institutions like NC State and Purdue for STEM talent, Clemson can utilize regional ties and its alumni network. Expanding partnerships in technology and manufacturing sectors and enhancing online program offerings can broaden its appeal to non-traditional and international students.
