Clever Harvey Company Profile
Background
Clever Harvey is an educational technology company headquartered in Mumbai, India, founded in April 2020. The company specializes in providing career exploration and acceleration programs for teenagers, aiming to bridge the gap between academic learning and real-world industry experience. Its flagship offering, the JuniorMBA program, is designed to equip students aged 13 to 18 with practical skills in entrepreneurship, strategy, and technology through immersive, industry-partnered projects.
Key Strategic Focus
Clever Harvey's strategic focus centers on:
- Career Discovery for Teenagers: Offering short, immersive programs that provide insights into various industries and roles, enabling students to make informed career choices.
- Industry Collaboration: Partnering with leading brands to present real-world challenges, ensuring that learning is aligned with current industry standards and practices.
- Skill Development: Emphasizing critical thinking, decision-making, and an entrepreneurial mindset to prepare students for future professional environments.
Financials and Funding
In September 2021, Clever Harvey secured $1.5 million in a pre-Series A funding round led by TechNova Ventures, with participation from Tom Varkey, Multiply Ventures, and existing investor Education Catalyst Fund. The capital was allocated to:
- Product Expansion: Developing new programs and enhancing existing offerings.
- Talent Acquisition: Onboarding key personnel to strengthen the team.
- Marketing and Distribution: Increasing outreach within and beyond India to attract a broader student base.
Program Development
The JuniorMBA series includes various specializations, each comprising 15-hour modules where students engage in live projects set by industry partners. Notable programs include:
- JuniorMBA in Marketing: Developed in collaboration with PUMA, focusing on marketing strategies and brand management.
- JuniorMBA in Strategy: Partnered with Samsonite, emphasizing strategic planning and business development.
- JuniorMBA in Technology: Created with Infinity Cars, concentrating on technological innovation in business contexts.
These programs are designed to provide students with practical experience and a portfolio of industry projects, enhancing their college applications and future career prospects.
Technological Platform and Innovation
Clever Harvey leverages a robust online platform to deliver its programs, featuring:
- Interactive Live Sessions: Facilitated by experienced professionals to ensure engaging and effective learning experiences.
- Collaborative Projects: Enabling students to work on real-world challenges presented by industry partners.
- Flexible Scheduling: Offering multiple batch timings to accommodate diverse student schedules.
Leadership Team
- Sriram Subramanian: Co-founder and CEO. Holds degrees from Brown University, UCL, and Imperial College London, with prior experience at PwC London.
- Madhu Agrawal: Co-founder and COO. Educated at Warwick University, qualified as a solicitor in England and Wales, and practiced at Freshfields Bruckhaus Deringer in London.
Competitor Profile
Market Insights and Dynamics
The edtech sector, particularly in career exploration for teenagers, is experiencing significant growth. The demand for programs that offer practical skills and industry exposure is increasing as students and parents seek alternatives to traditional education pathways.
Competitor Analysis
Key competitors include:
- Degreed: Offers a learning and upskilling platform for professionals.
- Learneo (formerly Course Hero): Provides a platform incorporating various productivity and learning enterprises.
- DreamBox Learning: Specializes in digital education software.
- Kiddom: Offers tools for individualized learning and community collaboration.
While these companies cater to broader educational needs, Clever Harvey's focus on career discovery for teenagers through industry-partnered programs distinguishes it in the market.
Strategic Collaborations and Partnerships
Clever Harvey has established partnerships with prominent brands to enhance its program offerings:
- PUMA: Collaborated on the JuniorMBA in Marketing.
- Samsonite: Partnered for the JuniorMBA in Strategy.
- Infinity Cars: Teamed up for the JuniorMBA in Technology.
These collaborations provide students with authentic industry challenges and certifications, adding significant value to their learning experience.
Operational Insights
Clever Harvey's operational strategy includes:
- Scalable Online Delivery: Utilizing a robust digital platform to reach students across various geographies.
- Quality Facilitators: Employing professionals with practical industry experience to lead programs.
- Student-Centric Approach: Continuously updating programs based on student feedback and industry trends to ensure relevance and engagement.
Strategic Opportunities and Future Directions
Looking ahead, Clever Harvey aims to:
- Expand Program Offerings: Introduce new JuniorMBA specializations in emerging fields.
- Global Outreach: Extend its reach to international markets to cater to a diverse student base.
- Data-Driven Insights: Develop a data engine to better understand student preferences and tailor programs accordingly.
Contact Information
- Website: Clever Harvey
- Social Media:
Clever Harvey continues to innovate in the edtech space, providing teenagers with valuable experiences that bridge the gap between academic learning and real-world application.
