CLEVERMAN Company Profile

Background

CLEVERMAN is a men's grooming brand established in 2018 and headquartered in New York City. The company specializes in customizable beard and hair color solutions, aiming to empower men to achieve their desired look with high-quality, personalized products. CLEVERMAN's mission is to help each man look good, feel good, and be his best self by offering innovative grooming solutions tailored to individual needs.

Key Strategic Focus

CLEVERMAN's strategic focus centers on providing personalized grooming products that cater to the unique preferences of each customer. The company emphasizes the use of natural ingredients and innovative technology to develop hair and beard care solutions that promote scalp health, hair regrowth, and overall hair vitality. By offering customizable products, CLEVERMAN targets men seeking effective and tailored grooming solutions that align with their personal style and health-conscious values.

Financials and Funding

As of December 2024, CLEVERMAN reported annual revenues of approximately $1.8 million. The company has successfully raised a total of $1.8 million in funding over one round, with notable investments from L'Attitude Ventures and Fab Co-Creation Studio Ventures. The funds are intended to support sales, marketing initiatives, and inventory expansion to drive further growth and market penetration.

Technological Platform and Innovation

CLEVERMAN differentiates itself through the integration of innovative technology and natural ingredients in its product development. The company's proprietary technologies include:

Personalized Formulation Algorithms: Utilizing customer input to create customized hair and beard color solutions that match individual preferences and needs.

Natural Ingredient Integration: Formulating products with natural components to promote hair and scalp health while minimizing the use of harsh chemicals.

E-commerce Platform: Offering a seamless online shopping experience that allows customers to easily customize and purchase products directly from the company's website.

Leadership Team

Carlos Barreto: Founder and CEO of CLEVERMAN, bringing over 13 years of industry experience to the company.

Competitor Profile

Market Insights and Dynamics

The U.S. men's grooming products market is valued at approximately $50.6 billion, with an annual growth rate of 8.3%. This growth is driven by increasing consumer awareness of personal grooming and a rising trend of male consumers investing in specialized grooming products. The demand for natural ingredients and technologically advanced products is influencing purchasing decisions, aligning well with CLEVERMAN's offerings.

Competitor Analysis

Key competitors in the men's grooming market include:

Just For Men: A well-established brand offering a range of hair and beard coloring solutions.

Beardbrand: A lifestyle brand providing a variety of grooming products focused on beard care and styling.

CLEVERMAN differentiates itself by offering personalized, natural ingredient-based products that cater to individual customer preferences, setting it apart from more traditional, one-size-fits-all solutions.

Strategic Collaborations and Partnerships

CLEVERMAN has secured significant investments from L'Attitude Ventures and Fab Co-Creation Studio Ventures, totaling $1.8 million. These partnerships provide the company with the necessary capital to enhance its product offerings, expand marketing efforts, and increase inventory to meet growing customer demand.

Operational Insights

CLEVERMAN's strategic considerations include:

Market Positioning: Focusing on personalization and natural ingredients to appeal to health-conscious consumers seeking tailored grooming solutions.

Competitive Advantages: Leveraging innovative technology to create customized products and providing a seamless online shopping experience to attract and retain customers.