CleverTap Company Research Report



Company Overview


Name, Mission of the Company


Name: CleverTap
Mission: Create personalized experiences to retain your most valuable customers, forever, with CleverTap’s All-In-One engagement platform.

Foundation and Key People


  • Founded: 2013

  • Founders: Information not available

  • Key People:

  • Sunil Thomas, Co-founder, Chairman

  • Anand Jain, Co-founder & CPO

  • Suresh Kondamudi, Co-founder & CTO

  • Sidharth Pisharoti, Chief Revenue Officer India, META, and Asia Pacific

  • Momchil Kyurkchiev, Chief Revenue Officer America & Europe

  • Abhishek Gupta, Chief Operating Officer and Chief Customer Officer

  • Sanjeev Singh, Global Chief Human Resources Officer


Headquarters and Employees


  • Headquarters: CleverTap is brought to you by WizRocket, Inc., with offices in San Francisco, New York, Bogotá, São Paulo, London, Amsterdam, Sofia, Dubai, Mumbai, Bengaluru, Vietnam, Jakarta, and Singapore.

  • Number of Employees: 600+


Revenue


No information is available.

What the Company is Known For


CleverTap is known for its All-In-One customer engagement platform that helps brands create personalized experiences, improve customer retention, and drive growth through data-driven insights and advanced engagement strategies.

Products


Overview


CleverTap offers a comprehensive suite of products designed to enhance customer engagement across various channels and industries.

High-Level Description and Key Features


1. Customer Data & Analytics
  • Description: Ingest data from diverse sources to harness granular data for contextual customer engagements.

  • Key Features: Real-time data collection, advanced analytics, automated segment creation, predictive ROI, and AI-powered insights.


2. Experimentation & Optimization
  • Description: Unlock winning customer engagement strategies with real-time experimentation and continuous lifecycle optimization.

  • Key Features: A/B Testing, IntelliNODE, Lifecycle Optimizer, personalized user experiences.


3. Personalization
  • Description: Tailor customer interactions based on demographics, real-time actions, and past behavioral patterns.

  • Key Features: Hyper-personalized messages, real-time content updates, product recommendations, dynamic inputs in campaigns.


4. Campaign Orchestration
  • Description: Automate customer engagement across multiple channels tailored for individual preferences.

  • Key Features: Auto-segmentation, dynamic inputs, geofencing, best time to send, multi-channel support.


5. Clever.AI
  • Description: Empower businesses with empathetic and prescriptive AI-driven insights.

  • Key Features: Emotionally aware marketing copy generation, AI-driven campaign optimization, predictive segmentation.


Recent Developments


New Products and Features


1. IntelliNODE for Journey:
  • Description: Introducing IntelliNODE for orchestrating A/B experimentations in user journeys to find the most effective engagement paths.

  • Availability: Public Beta


2. Scribe:
  • Description: An AI-powered writing assistant for generating emotionally intelligent campaign content.

  • Availability: Public Beta


3. WhatsApp Business API:
  • Description: An integrated solution for running WhatsApp campaigns without third-party dependencies.

  • Availability: General Availability


4. RenderMaxTM:
  • Description: Proprietary push notification technology to boost render rates up to 90%.

  • Availability: General Availability


5. Enhanced Experimentation:
  • Description: Enhanced A/B and multivariate testing for SMS and WhatsApp channels, enabling better optimization and analytics.


New Partnerships


1. mParticle Integration:
  • Description: A 360-degree integration enabling seamless data exchange and enhanced personalization between CleverTap and mParticle.


2. Amplitude Integration:
  • Description: Enhanced integration to seamlessly exchange customer event and behavioral cohort data for improved engagement analytics and personalized experiences.


Key Event Announcements


1. Spring Release '24:
  • Event Description: An event to unveil the latest AI-powered customer engagement capabilities.

  • Key Highlights: Introduction of Scribe, IntelliNODE enhancements, and other new feature releases.


2. Product x LiveOps Symposium:
  • Event Description: A symposium to discuss innovations in product and live operations.

  • Key Highlights: Talks by industry leaders, networking opportunities, and showcasing latest product enhancements.


Conclusion


CleverTap continues to innovate in the customer engagement space, offering a robust platform with a suite of powerful tools to help brands drive growth and retention. With its recent emphasis on AI-driven capabilities and enhanced integration with other major tech platforms, CleverTap stands out as a leader in providing sophisticated, data-driven engagement solutions.