CleverTap Company Research Report
Company Overview
Name, Mission of the Company
Name: CleverTap
Mission: Create personalized experiences to retain your most valuable customers, forever, with CleverTap’s All-In-One engagement platform.
Foundation and Key People
- Founded: 2013
- Founders: Information not available
- Key People:
- Sunil Thomas, Co-founder, Chairman
- Anand Jain, Co-founder & CPO
- Suresh Kondamudi, Co-founder & CTO
- Sidharth Pisharoti, Chief Revenue Officer India, META, and Asia Pacific
- Momchil Kyurkchiev, Chief Revenue Officer America & Europe
- Abhishek Gupta, Chief Operating Officer and Chief Customer Officer
- Sanjeev Singh, Global Chief Human Resources Officer
Headquarters and Employees
- Headquarters: CleverTap is brought to you by WizRocket, Inc., with offices in San Francisco, New York, Bogotá, São Paulo, London, Amsterdam, Sofia, Dubai, Mumbai, Bengaluru, Vietnam, Jakarta, and Singapore.
- Number of Employees: 600+
Revenue
No information is available.
What the Company is Known For
CleverTap is known for its All-In-One customer engagement platform that helps brands create personalized experiences, improve customer retention, and drive growth through data-driven insights and advanced engagement strategies.
Products
Overview
CleverTap offers a comprehensive suite of products designed to enhance customer engagement across various channels and industries.
High-Level Description and Key Features
1. Customer Data & Analytics
- Description: Ingest data from diverse sources to harness granular data for contextual customer engagements.
- Key Features: Real-time data collection, advanced analytics, automated segment creation, predictive ROI, and AI-powered insights.
2. Experimentation & Optimization
- Description: Unlock winning customer engagement strategies with real-time experimentation and continuous lifecycle optimization.
- Key Features: A/B Testing, IntelliNODE, Lifecycle Optimizer, personalized user experiences.
3. Personalization
- Description: Tailor customer interactions based on demographics, real-time actions, and past behavioral patterns.
- Key Features: Hyper-personalized messages, real-time content updates, product recommendations, dynamic inputs in campaigns.
4. Campaign Orchestration
- Description: Automate customer engagement across multiple channels tailored for individual preferences.
- Key Features: Auto-segmentation, dynamic inputs, geofencing, best time to send, multi-channel support.
5. Clever.AI
- Description: Empower businesses with empathetic and prescriptive AI-driven insights.
- Key Features: Emotionally aware marketing copy generation, AI-driven campaign optimization, predictive segmentation.
Recent Developments
New Products and Features
1. IntelliNODE for Journey:
- Description: Introducing IntelliNODE for orchestrating A/B experimentations in user journeys to find the most effective engagement paths.
- Availability: Public Beta
2. Scribe:
- Description: An AI-powered writing assistant for generating emotionally intelligent campaign content.
- Availability: Public Beta
3. WhatsApp Business API:
- Description: An integrated solution for running WhatsApp campaigns without third-party dependencies.
- Availability: General Availability
4. RenderMaxTM:
- Description: Proprietary push notification technology to boost render rates up to 90%.
- Availability: General Availability
5. Enhanced Experimentation:
- Description: Enhanced A/B and multivariate testing for SMS and WhatsApp channels, enabling better optimization and analytics.
New Partnerships
1. mParticle Integration:
- Description: A 360-degree integration enabling seamless data exchange and enhanced personalization between CleverTap and mParticle.
2. Amplitude Integration:
- Description: Enhanced integration to seamlessly exchange customer event and behavioral cohort data for improved engagement analytics and personalized experiences.
Key Event Announcements
1. Spring Release '24:
- Event Description: An event to unveil the latest AI-powered customer engagement capabilities.
- Key Highlights: Introduction of Scribe, IntelliNODE enhancements, and other new feature releases.
2. Product x LiveOps Symposium:
- Event Description: A symposium to discuss innovations in product and live operations.
- Key Highlights: Talks by industry leaders, networking opportunities, and showcasing latest product enhancements.
Conclusion
CleverTap continues to innovate in the customer engagement space, offering a robust platform with a suite of powerful tools to help brands drive growth and retention. With its recent emphasis on AI-driven capabilities and enhanced integration with other major tech platforms, CleverTap stands out as a leader in providing sophisticated, data-driven engagement solutions.