Company Overview
ClickBank is a distinguished global e-commerce platform and affiliate marketplace, founded in 1998 by Tim and Eileen Barber. Based in Boise, Idaho, ClickBank serves over six million clients worldwide, ranking as the 87th largest Internet retailer in North America. The company specializes in bridging the gap between digital content creators, known as sellers, and affiliate marketers who promote both digital and physical products. Annually, ClickBank generates an impressive turnover of approximately $1 billion USD, marking a substantial impact in the digital marketing sector. It caters to more than 200 million customers and supports over 6 million entrepreneurs across more than 200 countries.
Leadership Team
The leadership team at ClickBank is renowned for its dedication to excellence and innovation in e-commerce and affiliate marketing. The key figures include:
- Kelly Householder - Chief Executive Officer: Guides the company with over 25 years of experience in leadership and technology. Formerly served as CIO at Bodybuilding.com.
- Chad Blodgett - Chief Revenue Officer: Brings 18 years of experience in building revenue-generation teams within both startups and large public companies.
- Jason Scherer - Chief Technical Officer: An expert in development and large-scale integration, bringing a wealth of experience in technological leadership.
- Ryan Vestal - Chief Financial Officer: A Certified Public Accountant with nearly two decades of experience, previously held the position of Controller at Bodybuilding.com.
- Jennifer Beevers - Vice President of Customer Advocacy and Compliance: Boasts over 20 years with ClickBank, managing sales, risk, and compliance.
- Jenny Shelton - Vice President of Talent: Focuses on innovative strategies for attracting and retaining top-tier talent.
- Dominick Keenan - Vice President of Sales: Manages a range of roles within the sales organization, including affiliate management and business development.
Platform and Market Reach
ClickBank is a leader in performance marketing for digital products, with a comprehensive catalog of over 400 products available in its marketplace. These span a variety of offerings, from guitar lessons to health supplements and coaching programs. ClickBank processes over 300,000 transactions daily and distributes products to over 200 countries. To date, ClickBank has paid out an impressive total of $4.2 billion in commissions.
Affiliate Marketing
ClickBank stands at the forefront of affiliate marketing, supporting nearly one hundred thousand affiliates who promote top-performing, compliant products. The affiliate partnerships are integral to ClickBank's business model, significantly contributing to engagement and sales on its platform.
Notable Achievements and Values
- Listed among the top 100 internet retailers and recognized as a leader in digital e-commerce.
- Fosters entrepreneurial spirit and equips businesses with comprehensive e-commerce solutions.
- Enforces strict product standards to prioritize customer satisfaction.
These achievements underscore ClickBank's commitment to a passionate, driven organizational culture focused on delivering excellence to its customers.
Competitor Profiling: ClickBank
Overview of ClickBank Competitors
ClickBank operates in a dynamic affiliate marketing sphere with varied competitor networks like Rakuten Advertising, CJ Affiliate, ShareASale, Market Health, GlobalWide Media, JVZoo, and Impact.com. These alternatives cater to different marketer needs by emphasizing niche offerings, geographic markets, and advanced tools.
Rakuten Advertising
Rakuten Advertising excels in promoting physical products through collaborations with over 1,000 brands, including Walmart and Guess, offering competitive commissions of 4-10% per sale. It targets experienced marketers with established websites, although individual advertiser approval may pose challenges. Its global presence and data-centric solutions assert Rakuten's standing as a formidable affiliate marketing entity.
CJ Affiliate
Recognized for its accessibility to beginners, CJ Affiliate (formerly Commission Junction) offers affiliates access to an extensive spectrum of merchants like Office Depot and Priceline, with commissions ranging 3-15% per sale. While user-friendly, securing top advertiser approvals might require a proven track record. CJ Affiliate's vast product categories appeal to new entrants in affiliate marketing.
ShareASale
As part of the Awin Group, ShareASale offers a robust network with over 1 million affiliates, catering to beginners seeking digital and physical products with commissions between 5-20% per sale. Known for ease of signup and use, ShareASale provides a versatile but sometimes complex platform due to navigation and merchant approval processes.
Market Health
Focusing on health, beauty, and wellness, Market Health delivers high average commissions up to 50% per sale. It is advantageous for affiliates concentrating on the health niche but faces international product availability issues due to shipping restrictions.
GlobalWide Media
Specializing in CPA offers for seasoned marketers, GlobalWide Media grants access to esteemed advertisers such as Groupon, emphasizing CPA-based revenue with strict approval requirements for quality traffic generation.
JVZoo
JVZoo is oriented towards digital products in the make-money-online niche, offering favorable commissions from 50-100% per sale. With a beginner-friendly approach and instant vendor commissions, JVZoo requires diligent product verification given varying quality.
Impact
Catering to experienced marketers, Impact provides advanced tools and analytics for enhanced reporting. With variable commissions, it connects advertisers with affiliates through comprehensive analytics suited for seasoned affiliate marketers.
Strategic Considerations
Choosing a competitor network as an alternative to ClickBank necessitates evaluating niche specialization, geographic emphasis, and the level of support and tools required. Networks like Rakuten Advertising and CJ Affiliate offer extensive brand alliances and a diversified catalog, while platforms such as Impact and JVZoo offer specialized tools and profitable digital product commissions. Recognizing these factors is critical for aligning network offerings with specific marketing strategies and goals.
