Client Command Company Profile

Background

Client Command is a leading automotive marketing technology company founded in 1999. The company's mission is to provide dealer-partners with the best data in the automotive industry, equipping them with tools to gain a competitive advantage. By leveraging advanced data analytics and behavioral tracking, Client Command enables dealerships to identify and engage active vehicle shoppers, thereby enhancing sales and profitability.

Key Strategic Focus

Client Command's strategic focus centers on delivering real-time, data-driven marketing solutions tailored for automotive dealerships. The company specializes in:

Active Shopper Identification: Utilizing the proprietary Active Shopper Network®, Client Command monitors online behaviors to pinpoint individuals actively searching for vehicles.

Personalized Marketing Campaigns: Deploying targeted, one-to-one media messages that compel buyers to act, based on their specific shopping behaviors and preferences.

Omni-Channel Engagement: Engaging potential customers across multiple platforms and devices to ensure consistent and effective communication.

By focusing on these areas, Client Command aims to enhance dealership sales performance and customer engagement.

Financials and Funding

Client Command has demonstrated consistent growth, as evidenced by its inclusion in the Inc. 5000 list of fastest-growing private companies multiple times. Notably, the company achieved a ranking of #1950 in 2018, marking its seventh appearance on the list. This growth reflects the company's successful business model and increasing market demand for its services.

Technological Platform and Innovation

At the core of Client Command's offerings is the Active Shopper Network®, a patented AI-powered technology that:

Monitors Online Behavior: Tracks consumer activities across the internet to identify individuals entering the vehicle market.

Behavioral Analysis: Analyzes shopping intensity, preferences, and vehicle consideration sets to tailor marketing efforts.

Identity Resolution: Connects online behaviors with offline identity information, enabling precise audience identification.

This platform allows dealerships to engage potential buyers with personalized marketing messages, enhancing the effectiveness of their campaigns.

Leadership Team

Client Command's leadership team comprises experienced professionals dedicated to driving innovation and customer success:

Jonathan Lucenay, Founder and CEO: With a background in automotive retail, Lucenay founded Client Command in 1999 to deliver innovative marketing solutions that help dealers succeed.

Greg Geodakyan, Chief Technology Officer: Bringing over 20 years of technology experience, Geodakyan leads the development of cutting-edge shopper identification and automated marketing solutions.

Mike Salicco, Chief Revenue Officer: With nearly three decades of experience, Salicco focuses on empowering dealers with industry-leading data solutions and fostering professional growth within the company.

Mackenzie Duelge, Vice President of Legal: Duelge leverages her legal expertise to strengthen partnerships and drive data protection initiatives.

Megan Horton, Vice President of Product: Horton is dedicated to developing data and technology solutions that help clients adapt and thrive in the evolving market.

Competitor Profile

Market Insights and Dynamics

The automotive marketing technology sector is characterized by rapid innovation and a focus on data-driven solutions. Companies in this space aim to enhance dealership sales and customer engagement through advanced analytics and personalized marketing strategies.

Competitor Analysis

Key competitors in the automotive marketing technology industry include:

CDK Global: Offers comprehensive CRM solutions that bridge sales, service, and marketing operations for auto retailers.

DealerSocket: Provides integrated solutions for lead management, inventory control, and customer experience enhancement.

Driftrock: Specializes in automotive marketing platforms that drive high-quality leads and vehicle sales through data-driven campaigns.

These competitors focus on delivering integrated marketing and CRM solutions to automotive dealerships, emphasizing data analytics and customer engagement.

Strategic Collaborations and Partnerships

In January 2024, Client Command partnered with Dealer eProcess, a leading provider of automotive websites and digital solutions. This collaboration aims to:

Enhance Website Personalization: Implement behavior-based features to create a customized user experience for each visitor.

Leverage Active Shopper Data: Utilize Client Command's Active Shopper Network® to curate targeted advertising campaigns.

This partnership underscores Client Command's commitment to integrating its data solutions with leading digital platforms to benefit automotive dealerships.

Operational Insights

Client Command differentiates itself through its proprietary Active Shopper Network®, enabling real-time identification and engagement of active vehicle shoppers. This capability provides dealerships with a competitive edge by allowing them to target potential buyers more effectively than traditional marketing methods.

Strategic Opportunities and Future Directions

Looking ahead, Client Command is poised to expand its technological capabilities and market reach by:

Enhancing AI and Machine Learning: Further developing its AI-powered platform to improve shopper identification accuracy and marketing personalization.

Expanding Partnerships: Collaborating with additional digital solution providers to integrate its data-driven insights into a broader range of platforms.