Overview
Clinch is a prominent player in the advertising industry, specializing in creative automation tools and data-driven dynamic creative optimization. Headquartered in New York, USA, Clinch maintains a global presence with operations in Israel, Mexico City, Barcelona, and Hamburg. The company employs VideoAI™ technology to optimize personalized ads across various channels, significantly enhancing consumer engagement and ROI for its clients. Clinch's team is comprised of professionals from diverse disciplines, including engineering, marketing, design, and ad operations.
Key Personnel
Executive Team
- Oz Etzioni: CEO and Co-Founder
- Based in New York, a Parsons School of Design alumnus, and recognized as one of the top retail media commerce marketers in 2024.
- Raz Peter: CTO and Co-Founder
- Operates from Israel, focusing on AI integration in the ad tech sector and leading system engineering efforts at Clinch.
- Taylor West: Head of Global Sales & Customer Experience
- Based in New York, specializes in SaaS sales and personalization, overseeing the sales operations worldwide.
Additional Team
- Yaron Cohen: VP of Engineering (Israel)
- Adi Raz: Head of Product (Israel)
- Harrison Payne: Sales Director (New York)
- Manu Ferreiro: Head of Personalization, EMEA (Barcelona)
- Roger Vazquez: Director of Ad Operations - West Coast (Portland, OR)
Financial Insights
Clinch has demonstrated robust growth, recording $13 million in revenue for 2024, up from $8.4 million in 2023. The company achieved a post-money valuation of $10M to $50M as of May 14, 2021, bolstered by a successful Series A funding round, which raised $10 million on the same date.
Recent Developments
- In October 2024, Clinch joined the Amazon Ads Partner Network, achieving certification that enables the company to deliver automated, data-driven dynamic creative optimization services on the Amazon platform.
- The launch of the GenAI-powered ‘Copilot’ in September 2024 introduced an AI-powered virtual assistant aimed at automating advertising processes seamlessly across platforms.
- Partnerships with companies like MetaRouter for alternative event tracking enhance Clinch's capabilities in delivering effective advertising campaigns.
Contact Information
Headquarters:
50 W 23rd St., Suite 1100,
New York, NY 10010, USA
Email: info@clinch.co
Additional Offices:
- Israel R&D: 17 HaTohen St., Industrial Park South, Caesarea, Israel
- Mexico City: Av. De Los Insurgentes 601, Suite 12-129, Mexico City, Email: latam@clinch.co
- Barcelona: Pg. Carena 39, 08197 Valldoreix, Barcelona, Spain, Email: emea@clinch.co
- Hamburg: Hegestieg 14, 20249 Hamburg, Germany, Email: emea@clinch.co
- Portland: 1355 NW Everett St., Portland, OR 97209, USA
Technology and Platform
Clinch is known for its Dynamic Video (DCO) capabilities, making strategic use of growing OTT & CTV channels. The platform seamlessly integrates with leading data providers to facilitate omnichannel personalization and enriches consumer intelligence. It equips clients with insights into ad performance and audience behavior, crucial for maximizing campaign efficiency.
Key Competitors
Flashtalking
A leading independent global ad server under the Mediaocean umbrella, Flashtalking emphasizes automation in creative production and distribution. Operating across various channels, the firm achieves precise personalization through extensive tech integrations, setting industry standards for coordinating media and creative efforts.
Jivox
Jivox's dynamic digital marketing platform is renowned for omnichannel, AI-driven personalization, enabling brands to optimize customer journeys with Dynamic Creative Optimization (DCO) and machine learning. Serving prominent global brands such as Marriott International and Pepsi, Jivox's innovation in personalized commerce marketing is noteworthy.
Creative Counsel
Operating under the Publicis Group, Creative Counsel is based in South Africa and excels in comprehensive marketing solutions, including brand activation and digital strategies. With a firm foothold across Africa, the Middle East, and Europe, the agency applies its visual consulting and strategic expertise to deliver effectual creative services.
EssenceMediacom
GroupM's newest and largest agency, EssenceMediacom, excels in generating marketing breakthroughs with a data-driven approach. It offers comprehensive services, from web design to social media management, creating immersive brand experiences across its 120+ global offices.
TubeMogul
Acquired by Adobe, TubeMogul provides extensive digital branding software solutions for efficient cross-channel advertising management. With transparency through real-time data, TubeMogul supports holistic advertising campaign planning and execution, primarily focusing on programmatic video advertising solutions.
Insights for Clinch
In a competitive landscape with industry giants like Flashtalking and Jivox, Clinch's strategic advantage may lie in its unique value propositions. Its advanced personalization technology and seamless integration capabilities position Clinch as a leader. Clinch's commitment to innovative creative solutions, data-driven consumer insights, and ad performance optimization could appeal to customers seeking cutting-edge advertising technologies.
