Cloaked Company Profile

Background

Mission and Vision

Cloaked is a consumer-first privacy company dedicated to empowering individuals to take control of their personal data in real time by creating unlimited, unique identities.

Primary Area of Focus

The company focuses on providing comprehensive privacy and identity protection tools that enable users to manage and safeguard their personal information across various digital platforms.

Industry Significance

In an era where data breaches and identity theft are prevalent, Cloaked's services are crucial for individuals seeking to protect their personal information and maintain privacy online.

Key Strategic Focus

Core Objectives

• Data Control: Enable users to manage and control their personal data effectively.

• Identity Protection: Provide tools to create and manage unique digital identities.

• Privacy Enhancement: Offer solutions that enhance user privacy across digital platforms.

Areas of Specialization

• Identity Masking: Creation of unique phone numbers, emails, usernames, and passwords.

• Data Removal: Scanning and removing personal information from public websites and data broker databases.

• Identity Theft Protection: Offering comprehensive insurance coverage in the event of identity theft.

Key Technologies Utilized

• End-to-End Encryption: Ensuring secure communication and data storage.

• Zero-Knowledge Architecture: Ensuring that only users have access to their data.

• AI-Powered Tools: Utilizing artificial intelligence for spam and scam blocking, as well as data monitoring.

Primary Markets Targeted

• Individual Consumers: Users seeking to protect their personal information online.

• Enterprises: Businesses looking to provide privacy and security services to their employees or customers.

Financials and Funding

Funding History

• Seed Round (March 2021): Raised $4 million led by Human Capital, with participation from General Catalyst, Peter Thiel, Lux Capital, Index Ventures, Next Play Ventures, All Turtles, and the Chainsmokers’ Mantis Fund.

• Series A (March 2022): Raised $25 million co-led by Lux Capital and Human Capital.

• Early Stage VC (April 2024): Raised $1 million.

Total Funds Raised

As of April 2024, Cloaked has raised a total of $30 million.

Notable Investors

• Lux Capital

• Human Capital

• General Catalyst

• Peter Thiel

• Index Ventures

• Jeff Weiner from Next Play Ventures

• All Turtles

• Khosla Ventures

• Michael Ovitz

• The Chainsmokers’ Mantis Fund

Utilization of Capital

The funds have been utilized to:

• Enhance and expand the technological platform.

• Scale the team to support growth and innovation.

• Establish strategic partnerships within the industry.

Pipeline Development

Key Pipeline Candidates

• Cloaked Pay: A feature aimed at providing privacy protection for payment methods and unlocking user card controls to prevent privacy exposure, fraud, and data breach potential.

Stages of Development

• Cloaked Pay: In development, with plans to unveil in the coming months.

Target Conditions

• Cloaked Pay: Aims to protect users' financial information and enhance transaction privacy.

Anticipated Milestones

• Cloaked Pay: Expected to launch in the near future, expanding Cloaked's suite of privacy offerings.

Technological Platform and Innovation

Proprietary Technologies

• AutoCloak™: Enables users to automatically change credentials across multiple platforms, enhancing security and privacy.

Significant Scientific Methods

• Data Poisoning: Assigning one phone number to multiple users to prevent data aggregators from accurately profiling individuals.

AI-Driven Capabilities

• Spam and Scam Blocking: Utilizing AI to detect and block unwanted communications.

• Data Monitoring: AI-powered tools continuously monitor for sensitive data exposure and send real-time alerts about potential threats.

Leadership Team

Key Executives

• Arjun Bhatnagar: Co-Founder & CEO

• Background: Serial tech entrepreneur with experience in building and selling startups. Previously a partner at RallyCry Ventures.

• Role: Leads the company's vision and strategic direction.

• Abhijay Bhatnagar: Co-Founder & CTO

• Background: Former engineer at MITRE, specializing in building universal healthcare records. Studied Computer Science and Economics at UC Berkeley.

• Role: Oversees the technological development and innovation at Cloaked.

• Shreya Nath: Marketing Manager

• Background: Experienced in marketing and communications within the tech industry.

• Role: Manages marketing strategies and brand development.

Leadership Changes

• June 2025: Cloaked received BBB accreditation, reflecting its commitment to trust and transparency.

Competitor Profile

Market Insights and Dynamics

• Market Size: The global identity and access management market is projected to reach $24.12 billion by 2025, growing at a CAGR of 13.1% from 2020.

• Growth Potential: Increasing concerns over data privacy and security are driving demand for identity protection solutions.

• Industry Trends: Adoption of AI and machine learning in cybersecurity, emphasis on user-centric privacy solutions, and regulatory developments are shaping the market.

Competitor Analysis

• Brave: Offers a privacy-focused web browser that blocks trackers and ads by default.

• ProtonMail: Provides encrypted email services to ensure user privacy.

• Beyond Identity: Focuses on passwordless authentication solutions to enhance security.

• Skyhigh Security: Offers cloud-native security solutions for data protection.

Strategic Collaborations and Partnerships

• Investors: Partnerships with leading venture capital firms and industry leaders have provided financial backing and strategic guidance.

• Technology Alliances: Collaborations with technology providers to enhance service offerings and integrate advanced security features.

Operational Insights

Strategic Considerations

• Market Position: Cloaked positions itself as a comprehensive privacy solution, differentiating from competitors by offering an all-in-one platform.

• Competitive Advantages: Unique features like AutoCloak™, data removal services, and identity theft protection set Cloaked apart in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap

• Product Expansion: Launch of Cloaked Pay and other features to enhance the privacy suite.

• Market Expansion: Targeting new customer segments and geographic markets to increase user base.

• Technological Innovation: Continuous development of AI-driven tools and features to stay ahead of emerging privacy threats.

Opportunities for Expansion

• Enterprise Solutions: Developing offerings tailored for businesses to provide privacy solutions to employees and customers.

• Regulatory Compliance: Assisting users and organizations in complying with evolving data privacy regulations.

Positioning for Future Objectives

Cloaked's strong technological foundation, comprehensive service offerings, and strategic partnerships position the company to capitalize on the growing demand for privacy solutions and achieve its future objectives.