Cloud4Wi is a technology company specializing in location-based customer insights and engagement solutions. Founded in 2014 by Andrea Calcagno (CEO and Chairman) and Davide Quadrini (CTO and Board Member), the company is headquartered in New York City, with additional offices in San Francisco, London, Paris, Milan, Pisa, São Paulo, and Bangkok.
Background
Cloud4Wi's mission is to empower enterprises to unlock the full potential of their physical locations by providing seamless, secure WiFi access and enabling innovative, location-aware digital experiences that drive measurable business outcomes. The company's vision is to transform connectivity into a strategic business asset, facilitating personalized and intelligent interactions between individuals, objects, and their environments.
Key Strategic Focus
Cloud4Wi focuses on delivering a comprehensive location-based marketing platform that bridges the offline and online customer journey. By leveraging existing WiFi networks, the company enables businesses to collect, analyze, and act on customer data in real-time, fostering one-to-one relationships through perfectly tailored communications. This approach has resulted in a 10x faster data collection rate and a 30% increase in click-through rates for clients.
Financials and Funding
Since its inception, Cloud4Wi has raised a total of $18.1 million in funding. The company secured a $4 million Series A funding round from United Ventures in 2014, followed by an $11.5 million Series B round co-led by Opus Capital and United Ventures in 2017. These investments have supported Cloud4Wi's international expansion and product development initiatives.
Technological Platform and Innovation
Cloud4Wi's platform offers several key features that set it apart in the industry:
- Custom Onboarding Journeys: Personalized captive portals, surveys, and call-to-action landing pages facilitate tailored user engagement.
- Passpoint and OpenRoaming Leadership: Expertise in providing seamless and secure WiFi access across global networks through the implementation of Passpoint and OpenRoaming technologies.
- PPSK Automation: Personalized pre-shared key automation with comprehensive lifecycle management reduces the burden on IT resources.
- SDK and Integrations: Mobile SDK and robust APIs empower enterprises to develop contextual, location-aware services.
- Compliance-First Architecture: A platform designed with a focus on data privacy and regulatory compliance, ensuring adherence to relevant standards.
Leadership Team
- Andrea Calcagno: Co-founder, CEO, and Chairman. Calcagno has been instrumental in steering Cloud4Wi's strategic direction and growth since its inception.
- Davide Quadrini: Co-founder, CTO, and Board Member. Quadrini leads the company's technological innovations and product development efforts.
Competitor Profile
Cloud4Wi operates in a competitive market with several notable players:
- KodaCloud: Specializes in AI-driven WiFi network management solutions.
- Purple: Offers WiFi analytics and marketing solutions, focusing on enhancing customer engagement through data insights.
- Skyfii: Provides data analytics and marketing services, leveraging WiFi networks to deliver customer insights and engagement strategies.
Strategic Collaborations and Partnerships
Cloud4Wi has established significant partnerships to enhance its market position and technological capabilities:
- Cisco Meraki: Recognized as a 2025 Cisco Meraki Strategic Technology Partner, integrating Cloud4Wi's solutions with Cisco's networking hardware.
- Fortinet: Listed as a Fortinet Fabric-Ready Partner, ensuring compatibility and enhanced security features.
- Kyndryl: Partnered to elevate connected experiences for enterprises, combining Cloud4Wi's platform with Kyndryl's IT services.
Operational Insights
Cloud4Wi's strategic focus on location-based customer insights and engagement solutions positions it uniquely in the market. By leveraging existing WiFi infrastructures, the company enables businesses to bridge the offline and online customer experience gap, providing a distinct competitive advantage. The emphasis on data privacy and regulatory compliance further strengthens its appeal to enterprises seeking secure and effective customer engagement solutions.
Strategic Opportunities and Future Directions
Looking ahead, Cloud4Wi aims to expand its reach across various industries, including retail, hospitality, transportation, and entertainment. The company is focused on enhancing its platform's capabilities to provide deeper customer insights and more personalized engagement strategies. By continuing to innovate and adapt to evolving market demands, Cloud4Wi is well-positioned to help enterprises unlock the full potential of their physical locations.
Contact Information
- Website: cloud4wi.com
- LinkedIn: linkedin.com/company/cloud4wi
- Headquarters: New York City, New York, United States
