Overview
CLUSE is a renowned accessories brand founded in 2013, distinguished for its dynamic blend of Parisian style with a focus on personal expression through watches, jewelry, and bags. Originating from Amsterdam, the company caters to both men and women with products designed to enhance individuality. CLUSE stands committed to merging functionality with aesthetic appeal.
Business Operations
CLUSE operates out of its headquarters at 186c Overschiestraat, Amsterdam, North Holland, Netherlands. Owned by Europe Watch Group B.V., CLUSE's diverse product range includes wristwatches, jewelry, gift boxes, and wrist straps. Integrating sustainability within its operations, the company accounts for the overall environmental impact of its product lifecycle.
Financial Performance
Positioned within the Retail Apparel and Fashion sector, CLUSE reports a revenue of $7.5 million backed by a workforce of 75 employees.
Leadership Team
- Rudyard Bekker - Founder and CEO, steering strategic direction with an emphasis on personalized design.
- Emil Tereanu - Chief Technology Officer, driving technological innovation in product development.
- Amber Ligthart - Financial Accountant, managing fiscal responsibilities and strategic planning.
- Jordi Hemme - Head of International Sales, extending CLUSE's reach in global markets.
Market Presence
As an e-commerce-focused brand, CLUSE offers a two-year guarantee on its products accessible through its online platform. Maximizing a direct-to-consumer approach, the brand actively engages through social media platforms such as Instagram, Facebook, YouTube, Pinterest, TikTok, and LinkedIn.
Design Philosophy
CLUSE's design strategy is infused with creativity and precision. By meticulously selecting high-quality materials, the brand emphasizes empowerment through collections that merge elegance with utility, encouraging consumers to enhance their everyday lifestyle.
Employee Experience
With a current rating of 3.1 stars on employee satisfaction platforms, based on 25 reviews, CLUSE's work environment suggests room for improvement in employee satisfaction despite aligning with the brand ethos and culture.
Competitor Profiling
Primary Competitors
1. Daniel Wellington
Stockholm-based Daniel Wellington is known for minimalist quartz movement watches with interchangeable straps, aimed at fashion-savvy consumers. Despite recent financial challenges, the brand remains competitive in the fashion watch segment.
2. Fossil Group
An American entity offering brands such as Fossil, Skagen, and Michele, Fossil operates with a focus on vintage watch designs and luxury collaborations. Although operational restructuring is underway due to previous losses.
3. Michael Kors
Under Capri Holdings, Michael Kors delivers luxury accessories and high-end watches. Co-branding with icons like Versace and Jimmy Choo fortifies its position in the luxury market.
4. Casio America, Inc.
A subsidiary of the technological leader Casio, it offers a vast range of watches from simple to chronographs, appealing to tech-oriented consumers.
5. Citizen Watch America
Citizen epitomizes innovation in watchmaking with its Eco-Drive technology, emphasizing sustainable use leveraging light-powered watches.
Secondary Competitors
Secondary market influencers include Histoiredor.com, Louispion.fr, Montresandco.com, and 1001-montres.fr, impacting within the European market.
Competitive Insights
- Digital Engagement: Similar to Daniel Wellington and Fossil, CLUSE may bolster its market capture through enhancing digital strategies on online platforms.
- Innovation: Technological strides seen in Casio and Citizen offer avenues for CLUSE to explore tech-smart collaborations.
- Financial Acumen: With competitors facing fiscal hurdles, strategic adaptability in finances will be crucial for CLUSE's sustained growth in the luxury watch segment.
By understanding these competitive dynamics, CLUSE can optimize its brand strategy to strengthen its position against these incumbent players, leveraging its unique brand proposition in the market.
