Overview
CMG Consulting is a strategic consulting firm founded in 1998, headquartered in Durham, North Carolina, with an additional office in Washington, D.C. The company is dedicated to helping enterprise organizations transform, grow, and thrive by partnering with Fortune 500 companies. Known for its inventive thinking, collaborative execution, and agile response to market changes, CMG Consulting has generated more than $2 billion in revenue for its clientele. It has an estimated annual revenue of $44.5 million and employs 184 people.
Key Offerings
CMG Consulting delivers a range of strategic solutions:
- Data & Marketing Technology: Crafting technology roadmaps to enhance customer engagement and ensure a high return on investment.
- Human-Led Transformation: Implementing organizational change via people-centric strategies.
- Analytics & Insights: Using customer and operational data to deliver actionable insights for competitive advantage.
- Customer Engagement: Aligning market trends with engagement strategies to drive new revenue.
Financial and Workforce Insights
- Estimated Revenue: $44.5 million
- Number of Employees: 184
- Revenue Per Employee: $242,000
- Employee Growth: Decreased by 2% last year
Leadership Team
The leadership team is pivotal in steering CMG Consulting's direction:
- Rich Beatty: Founding Partner, expert in strategic vision and enterprise transformation.
- Russ Lange: Founding Partner, leads client-focused value maximization and strategic execution.
- Mark Chinn: Partner, specializes in segmentation and customer engagement strategies.
- Kim Scribner: Principal Agile Coach, oversees human-led transformation initiatives.
- Leah Rios Ewasko: Customer Engagement Lead, orchestrates customer engagement strategies.
- Ray Taylor: Analytics & Insights Lead, dedicates efforts to strategic analytics and market insights.
Recent Developments
CMG Consulting adapts its consulting solutions to changing client needs, emphasizing:
- Strategic Pricing: Creating value aligned with market dynamics.
- Agile Ways of Working: Promoting agile leadership and operational efficiency for enhanced client satisfaction and sustainable growth.
Locations
- Durham, North Carolina: Located at the American Tobacco Campus, fostering a dynamic and collaborative work environment.
- Washington, D.C.: Situated on the Georgetown Waterfront, offering valuable insights in a culturally rich area.
Further details can be found on their [official website](https://www.cmgconsulting.com/about-us) or [LinkedIn page](https://www.linkedin.com/company/cmgconsulting).
Key Competitors
CMG Consulting competes with both small, specialized firms and larger consultancies. Key competitors include:
1. Reef Systems Corp
- Revenue: $13.1 million
- Employees: 66
- Employee Growth: 5%
- Specializes in program management and staffing solutions for government and commercial sectors.
2. Applied Frameworks
- Revenue: $2.5 million
- Employees: 19
- Employee Growth: -32%
- Focuses on solution profitability management, offering consulting and training.
3. Mark 1
- Revenue: $38.7 million
- Employees: 160
- Emphasizes capital-intensive industrial climate technologies projects through strategic partnerships.
4. The Rising Workplace
- Revenue: $6.3 million
- Employees: 36
- Employee Growth: 38%
- Offers ergonomic and environmental health services, concentrating on sustainable workplace health.
Industry Positioning
Despite competition from larger firms such as PwC, McKinsey & Company, and Accenture, CMG Consulting stands out with its focus on strategic transformation. While competitors like Accenture and Bain & Company offer comprehensive consultative services, CMG concentrates on bespoke transformation strategies tailored to leverage clients' existing strengths.
Technology and Innovation
CMG Consulting integrates advanced methodologies to help clients navigate market dynamics effectively. By synchronizing technology deployment with strategic priorities, the firm boosts operational efficiencies, driving substantial outcomes. Strong strategic partnerships and expert personnel underlie these efforts, ensuring business objectives meet innovative solutions.
Strategic Outlook
CMG Consulting’s focus on growth via collaborative execution and agility makes it an appealing choice for enterprise clients. As the firm addresses competitive pressures, its emphasis on client-focused strategy development remains a vital differentiator. Continued success hinges on analyzing major market shifts and aligning services with evolving industrial demands.
