Company Market Research Report

Company Overview

• Name: Coast

• Mission: Coast aims to drive cold outreach, collapse sales cycles, and slash activation time with infrastructure purpose-built for API products.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Martine Katz - Senior Product Marketing Manager @ Unit

• Calvin French-Owen - Co-Founder @ Segment, Coast Investor

• Michael Bank - Co-Founder @ Blip

• Amjad Masad - Co-Founder @ Replit, Coast Investor

• Headquarters: Coast operates in Illinois, New York, New Jersey, and Tennessee, United States.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Coast is known for its platform that helps sales teams turn cURL requests into dynamic UIs, allowing for highly personalized and interactive API demos.

Products

Core Offerings

1. Interactive API Demos:

• Description: Coast provides solutions to create interactive, bespoke API demos for potential customers.

• Key Features:

• Turn cURL requests into dynamic UIs.

• On-demand personalization with unique links for each prospect.

• No-code admin dashboard for managing demos.

• Instant link generation for personalized demo environments.

• Personalized visuals and content for prospects.

• Live integration environments featuring full integration of the company’s API.

• Embedded analytics to track demo interactions.

2. No-Code Tooling:

• Description: Tools that allow sales teams to handle customer journeys without relying on other departments.

• Key Features:

• Local databases to save user choices.

• Complex API handling including custom authentication and background requests.

3. Embedded Analytics:

• Description: Gain live insights into how prospects interact with demos.

• Key Features:

• Qualify leads and reach out when they're most engaged.

4. Multi-Audience Demos:

• Description: Tailor experiences for different audiences from technical to executive levels.

• Key Features:

• Toggle between code and visual representations.

• Allow prospects to execute real requests using their data.

Recent Developments

• Recent Product Launches: No specific details on new product launches.

• New Features Added:

• Coast has incorporated the capability for users to create personalized, instant demo environments without needing extensive engineering support.

• Partnerships:

• Coast has collaborated with companies like Sardine to enhance their API demo capabilities, providing interactive demo components to prospects quickly and efficiently.

• Collaborations with Segment, Blip, and Replit through their co-founders as investors.

Customer Success Stories:

1. Sardine:

• Impact: Coast facilitated a 20% reduction in the sales cycle and helped close multiple 7-figure deals by enabling sales reps to create personalized demos without engineer involvement.

2. Middesk and Spreedly:

• Achievements: Middesk saw a 50% increase in converting website visitors to qualified leads, while Spreedly experienced significant reductions in sales cycle times using Coast.

Conclusion

Coast continues to expand its influence in the API sales market by offering tools that streamline and personalize the sales process. It provides companies with the ability to demonstrate the value of their APIs effortlessly and interactively while significantly reducing dependency on engineering resources. Through strategic partnerships, Coast is poised to enhance its offerings and maintain a competitive edge in the API infrastructure market.