Cognitive3D Company Profile

Background

Cognitive3D is a Canadian-based company specializing in spatial analytics for immersive 3D environments. Founded in 2015, the company leverages virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies to collect and analyze spatial intelligence data. This enables organizations to gain deep insights into user behavior within virtual spaces, facilitating enhanced decision-making and user experience optimization.

Key Strategic Focus

Cognitive3D's strategic focus centers on providing comprehensive analytics solutions for immersive environments. The company's core objectives include:

Enterprise Training: Assisting organizations in defining training objectives and conducting simulations with measurable outcomes to improve safety, reduce injuries, and enhance efficiency.

Consumer Research: Enabling brands to develop better product strategies by understanding consumer behaviors through quantitatively measured platforms.

Game Development: Offering insights to game developers to expand engagement, retention, and improve playability.

Architecture and Design: Allowing professionals to observe individual or group behaviors in pre-visualized designs using "After Action Review" replays.

Academic Research: Supporting over 100 universities globally in performing cutting-edge spatial research.

The platform is compatible with major VR headsets, including Meta Quest, HTC Vive, and PlayStation VR, and integrates seamlessly with game engines and VR development tools through software development kits (SDKs).

Financials and Funding

Cognitive3D has secured a total funding of $2.5 million. In September 2022, the company raised $2.5 million in a seed funding round led by Konvoy, with participation from Space Capital and Boost VC. This capital infusion is intended to further develop the platform's capabilities and expand its market reach.

Technological Platform and Innovation

Cognitive3D's platform offers a suite of tools designed to capture and analyze user interactions within 3D environments:

SceneExplorer: Enables 3D session replays for in-depth analysis of user behavior.

Scene Viewer: Provides aggregated metrics to understand user engagement patterns.

Objectives System: Measures success in simulations by evaluating participant behavior against defined goals.

Eye Tracking: Identifies where users are looking, offering insights into attention and focus.

Biometric Sensors: Integrates data such as heart rate variability to assess physiological responses.

ExitPoll: Collects instant feedback through VR/AR questionnaires.

In October 2024, Cognitive3D launched a Custom Dashboards feature, allowing users to create, edit, and share personalized dashboards tailored to specific team or project needs.

Leadership Team

Tony Bevilacqua: Founder & CEO

Calder Archinuk: Head of Product

Matt Manuel: VP of Engineering

Nicola Anderson: Head of Data Science

Derya Aydede: Software Engineer

Kaleb Haslam: Software Engineer

Xiang Li: Software Engineer

Alfred Shaker: Software Engineer

Calvin Mozola: Software Engineer

Parisa Sargolzaei: Software Engineer

Matheus Salvia: Software Engineer

Mona Zhu: Data Scientist

Rodolfo Montero: Sales Development Representative

Diane Gesultura: Executive Assistant to the CEO

Rafael Park: Software Engineer Intern

Benjamin Wozak: Software Engineer

Gillian Tamblyn: Software Engineer Intern

Competitor Profile

Market Insights and Dynamics

The spatial analytics market for immersive environments is experiencing significant growth, driven by the increasing adoption of VR and AR technologies across various industries. Organizations are seeking advanced tools to analyze user behavior within virtual spaces to enhance training, product development, and customer engagement.

Competitor Analysis

While Cognitive3D offers a unique platform for analyzing user behavior in immersive 3D environments, several companies provide complementary or alternative solutions:

ArborXR: Specializes in device management and content distribution for enterprise VR deployments.

Leap Motion: Focuses on hand-tracking technology to enable natural interaction within VR environments.

Sketchbox: Provides tools for creating collaborative VR workspaces and prototyping.

These companies contribute to the broader ecosystem of VR/AR development but do not directly replicate Cognitive3D's comprehensive spatial analytics capabilities.

Strategic Collaborations and Partnerships

Cognitive3D has established significant partnerships to enhance its platform and market reach:

Innoactive: In March 2021, Cognitive3D partnered with Innoactive to integrate analytics support into the Innoactive Creator platform, enabling users to evaluate behavior within VR training simulations comprehensively.

MindPort: In November 2023, the company collaborated with VR content developer MindPort to integrate Cognitive3D’s analytics platform into its training simulation creator.

Operational Insights

Cognitive3D's platform is designed with enterprise security in mind, offering deployment options such as secure dedicated cloud and on-premises solutions to meet various organizational requirements. The company has achieved SOC 2 Type II certification, demonstrating its commitment to data security and privacy.