Cohley Market Research Report
Company Overview
- Name: Cohley
- Mission of the Company: Cohley aims to empower brands by facilitating genuine connections between brands and consumers through engaging influencer activations and content generation. Cohley enables brands to share meaningful content and insights that drive growth across digital channels.
- Founded: 2015
- Founders: Tom Logan and Erik Graber
- Key People in the Company:
- Tom Logan, Founder
- Erik Graber, Founder
- David Hughes, Sales
- Kenzie Benware, Sales
- Dan Llewellyn, Sales
- Erin McCarthy, Customer Success
- Sofia Salinas, Customer Success
- Nicole Cronley, Customer Success
- Mallory Cunningham, Customer Success
- Heidi Martinez, Customer Success
- Christoph Knudsen, Customer Success
- Landon Sturm, People Operations
- Jenn Wang, Strategy & Partnerships
- Drew Mellon, Strategy & Partnerships
- Anna Johnson, Strategy & Partnerships
- Chris Alexander, Strategy & Partnerships
- Erica Giles, Strategy & Partnerships
- Michelle Green, Product
- Federico Molfino, Product
- Martin Comito, Engineering
- Yamila Vazquez, Engineering
- Mariano Volarik, Engineering
- Marcelo Galigniana, Engineering
- Eduardo Sanchez, Engineering
- Marcos Bianchi, Engineering
- Héctor Ruzicki, Engineering
- Pablo Tissera, Engineering
- Gonzalo Brun, Engineering
- Gisela Cordero, Engineering
- Franco Martinez, Engineering
- Alexis Vicens, Engineering
- Andrea Blatter, Engineering
- Paula Gatica, Engineering
- David Mazza, Marketing
- Danny Wheeler, Marketing
- Sam Allen, Revenue Operations
- Headquarters: 132 West 31st Street, 9th Floor, New York, NY
- Number of Employees: No information is available
- Revenue of the Company: No information is available
- What the Company is Known For: Cohley is known for being a leading content generation platform that aids brands in generating diverse and highly engaging user-generated content (UGC) and professional branded content for various digital channels.
Products
General Offering
Cohley offers a platform and managed services designed for content generation and influencer management with several features and products:
1. Platform:
- Creative Briefs: Use AI to specify content needs via detailed creative briefs.
- Creator Vetting: Discover and collaborate with creators based on analytics and demographics.
- Content Library: Organize and manage content assets.
- Collaboration Suite: Streamline approval processes for content creation.
- Creator Hub: Build and maintain strong relationships with creators.
- Performance Metrics: Measure campaign effectiveness and audience engagement.
2. Managed Services:
- Full creative execution, with creator recruiting, contracting, and content production management.
3. Voice of the Shopper:
- Generate authentic reviews and testimonials to improve conversion rates.
4. Consumer Insights:
- Conduct bespoke consumer research to inform marketing strategies.
Key Features:
- UGC Generation: Generate user-generated content, including photos and short-form videos, from creators.
- Influencer Management: Manage influencer partnerships with smooth integrations and high engagement analytics.
- Content Strategy Support: Design strategic influencer and content campaigns with the support of customer success managers.
- Perpetual Rights: Brands receive usage rights to all generated content in perpetuity.
Recent Developments
- Content Engineering Case Studies: Cohley has been pivotal in transforming brand strategies through content engineering, evident in case studies from companies like OrangeTheory Fitness and Ruiz Foods.
- Influencer Activation Updates: Cohley introduced new capabilities for influencer activations that integrate seamlessly with social platforms.
- Platform Enhancements:
- Advanced analytics and reporting for understanding audience engagement.
- Seamless mixing of Influencer management with content generation on a single platform.
- Collaborations and Partnerships:
- Cohley’s platform partnerships include integrations with Meta, Amazon, Walmart, BazaarVoice, PowerReviews, and Shopify to enhance content distribution and performance tracking.
- Industry Reports: Released industry-wide consumer behavior studies, delivering insights on how consumer interactions affect marketing strategies.
Disclaimer
This market research report was compiled using the data available and aims to present an accurate reflection of Cohley's offerings and company profile. Any missing or unreported details were not available at the time of writing.
