Company Overview: Colaw Fitness
Colaw Fitness is a health, wellness, and fitness company headquartered at 584 SE Washington Blvd, Bartlesville, Oklahoma, 74006, USA. Founded in 2005 by Charles and Amber Colaw, the company operates multiple gym locations including Arlington, TX; Bartlesville, OK; Dallas, TX; Joplin, MO; Oklahoma City, OK; and Topeka, KS. The company emphasizes a welcoming, non-intimidating environment with a mission to make Jesus famous and positively change lives by merging fitness values with community service efforts. Colaw Fitness provides an exceptional fitness experience in a God-glorifying environment guided by its core values: devotion to God, discipline in living, denial of self, determination to stay the course, and dreaming great dreams for God’s glory.
Key Information
- Founded: 2005
- Headquarters: Bartlesville, Oklahoma
- Contact:
- Website: [colawfitness.com](http://colawfitness.com)
- Phone: (918) 766-3353
Leadership
- CEO: Charles Colaw
- Charles brings a background in fitness training and holds an MBA. An advocate for personal development and fitness, he regularly engages through podcasts and social media to share insights.
Financial Performance
Colaw Fitness generates an annual revenue of approximately $9.1 million supported by a workforce of 42 employees, translating to about $56,500 in revenue per employee. The company has received funding of $150,000, aiding in its expansion and operational enhancements.
Membership and Services
Colaw Fitness is noted for its competitive and transparent fee structure, offering memberships starting as low as $5 per month. Membership benefits include:
- 24-hour facility access
- Free tanning and massage services
- Complimentary trainer and nutrition instruction
- A 7-day risk-free money-back guarantee
- Opportunities to earn free membership months
These services are designed to deliver superior customer value and to position Colaw Fitness as an attractive choice for budget-conscious fitness enthusiasts.
Community Impact and Philanthropy
Colaw Fitness actively participates in community upliftment by donating the first dollar of every membership to drilling water wells in Africa and supporting anti-bullying initiatives, partnering with organizations such as Water4Life Mozambique. Their philanthropic efforts align with their mission-driven business model.
Competitive Landscape
Operating in the competitive wellness and fitness industry, Colaw Fitness contends with brands such as RxBenefits, Healthy Lifestyle Brands, and Buti Yoga. The company's competitive pricing, often undercutting competitors by offering memberships starting at $7 compared to others' significantly higher fees, is central to its strategy. It highlights value through included amenities and transparent membership plans without hidden fees.
Customer Perception and Promotional Efforts
Colaw Fitness engages its customer base through marketing initiatives like the "You Can Do This" podcast, promoting healthier lifestyles, and showcasing its highest-reviewed status across locations. While customer feedback on platforms such as Yelp averages ratings of 2.4 to 2.9 out of 5, reflecting areas for operational improvement, reviews praise the value and cleanliness of facilities.
Reputation and Achievements
Colaw Fitness has garnered recognition for excellence, voted as Bartlesville’s Best Fitness Center nine times between 2007 and 2016. Their approach has been spotlighted in various business publications for their innovative, community-centered philosophy.
Colaw Fitness distinguishes itself with its low-cost membership model and comprehensive amenities, securing its position as a value-oriented player in the fitness industry. With ongoing community initiatives and competitive advantages, the company continues to bolster its market presence and appeal to a broad customer demographic.
