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coldwell-banker-alliance-realty

lightning_bolt Market Research

Coldwell Banker Alliance Realty is a prominent real estate brokerage based in Whittier, California. As an affiliate of the Coldwell Banker brand, the company is dedicated to delivering exceptional real estate services, emphasizing integrity, professionalism, and client satisfaction. With a team of 145 active licensed agents operating across two residential sales offices, Coldwell Banker Alliance Realty serves a diverse clientele throughout California.

Key Strategic Focus

The company's strategic focus centers on providing comprehensive residential real estate services, leveraging the extensive resources and brand recognition of Coldwell Banker. By specializing in residential property transactions, Coldwell Banker Alliance Realty aims to meet the diverse needs of home buyers and sellers in the California market.

Financials and Funding

In 2023, Coldwell Banker Alliance Realty reported a transaction volume of $285,780,971 across 587 transactions. The company operates as an affiliate of Coldwell Banker, which is owned by Anywhere Real Estate Inc.

Leadership Team

While specific details about the leadership team of Coldwell Banker Alliance Realty are not publicly disclosed, the company benefits from the overarching leadership of Coldwell Banker Real Estate LLC. Kamini Lane serves as the President and CEO of Coldwell Banker Realty, overseeing corporate-owned businesses, while Jason Waugh is the President of Coldwell Banker Affiliates, managing franchise operations.

Competitor Profile

In the competitive real estate market, Coldwell Banker Alliance Realty faces competition from several notable firms:

  • RE/MAX: Founded in 1973 and headquartered in Denver, Colorado, RE/MAX operates in the real estate agencies industry and has approximately 590 employees.


  • Keller Williams Realty (KW): Established in 1983 in Austin, Texas, KW operates in the real estate agencies industry and has between 1 and 25 employees.


  • Century 21: Founded in 1971 and headquartered in Madison, New Jersey, Century 21 operates in the real estate agencies industry and has approximately 590 employees.


Strategic Collaborations and Partnerships

Coldwell Banker Alliance Realty's affiliation with Coldwell Banker Real Estate LLC provides access to a vast network of resources, marketing tools, and industry expertise. This partnership enhances the company's ability to serve clients effectively and maintain a competitive edge in the real estate market.

Operational Insights

By leveraging the Coldwell Banker brand's extensive resources and reputation, Coldwell Banker Alliance Realty differentiates itself through a commitment to client satisfaction and professional excellence. The company's strategic focus on residential real estate services positions it to effectively meet the needs of home buyers and sellers in California.

Strategic Opportunities and Future Directions

Coldwell Banker Alliance Realty is well-positioned to capitalize on the growing real estate market in California. By continuing to leverage the Coldwell Banker brand's resources and focusing on client-centric services, the company aims to expand its market presence and enhance its service offerings to meet evolving client needs.

Contact Information

For more information about Coldwell Banker Alliance Realty, please visit their official website.
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