Company Market Research Report: Collective Measures Inc.

Company Overview

• Name: Collective Measures Inc.

• Mission: To drive meaningful growth and impact for partners, people, and the community through accountability and strategic innovation.

• Founded: 2005

• Founders: No information is available.

• Key People:

• Allison McMenimen Bakken, Co-President, Managing Director

• Luke Schlegel, Co-President, CFO

• Katie Otto, Vice President, Human Resources + People Operations

• Heather Rist Murphy, Vice President, Brand + Consumer Engagement

• Mike Baranowski, Vice President, Analytics + Data Engineering

• Sarah Petit, Senior Director, Growth Operations

• Matt Larson, Vice President, Media + Connections Strategy

• Lindsay Early, Vice President, Client Services

• Headquarters: 100 South 5th Street Suite 2000, Minneapolis, MN 55402

• Number of Employees: More than 100

• Revenue: No information is available.

• Known For: Media strategy, brand engagement, data science, and the development of strategic advertising and marketing solutions.

Products and Services

Products and Offerings

1. Practix

• Description: A proprietary intelligence engine used by data engineers to aggregate data from numerous sources to produce actionable insights.

• Key Features: Ability to track data from various sources, process it into meaningful insights, and assist in strategic decision-making.

Services

• Strategy & Planning

• Develop tactics to reach audiences at pivotal purchase points.

• Paid Search

• Create responsive search campaigns that evolve with changing market dynamics.

• Social Media

• Integrate paid and organic social efforts to amplify content impact.

• Display Media

• Craft impactful displays and support consumers through their purchase journey.

• Traditional Media

• Combine digital and traditional strategies to touch audiences across channels.

• Online Marketplaces

• Engage with global platforms like Amazon to elevate business profiles.

• Search Engine Optimization

• Enhance visibility and reach potential customers via organic search.

• Email Marketing Strategy

• Design campaigns to support sales, engagement, and communication efforts.

• Conversion Rate Optimization

• Optimize user experiences to increase conversion rates and improve results.

• Marketing Analytics + Measurement

• Leverage data to understand performance and enhance marketing strategies.

Recent Developments

• New Leadership Structure: As of March 25, 2024, Collective Measures adopted a co-leadership model with Allison McMenimen Bakken and Luke Schlegel stepping in as Co-Presidents.

• Recognition and Awards:

• Received two “Best Place to Work” awards in 2024, marking the ninth consecutive year for each recognition.

• New Clients and Partnerships: Became the media agency of record for VTech Electronics North America, serving VTech and LeapFrog.

• Employee Growth: Witnessed double-digit employee growth in 2023, hiring new vice presidents and expanding capabilities.

• Office Developments: Renewed office lease at the Fifth Street Towers, further cementing its presence in downtown Minneapolis.

• Industry Recognition: Practix, its proprietary tool, was recognized as product of the year in 2022.

• Significant Achievements: The company has won several industry awards such as the US Search Awards and the Digiday Technology Awards.

Conclusion

Collective Measures Inc. operates as a cutting-edge media strategy agency with a focus on transformative growth through strategic partnerships, effective use of data analytics, and a strong emphasis on company culture and employee ownership. The company's initiatives in leadership development, workplace excellence, and strategic client acquisition highlight its commitment to maintaining its position as an industry leader.