Company Overview
Colors on Parade is a leading entity in the automotive industry, focusing on mobile auto body repair services. Established in 1988 by Robert Lowery, the company has transformed the market with its innovative mobile service, ensuring convenience and high-quality repairs for its clients. Headquartered in Conway, South Carolina, Colors on Parade records an annual revenue of approximately $194 million.
Services Offered
Colors on Parade offers a wide array of automotive repair services:
- Scratch & Dent Repair: Economical fixes for scuffs, scratches, and bumper damage.
- Paintless Dent Repair: Techniques for repairing dents while maintaining the original factory paint.
- Headlight Restoration: Specialized procedures to restore headlight clarity using proprietary methods.
- Alloy Wheel Repair: Professional refurbishment of scratched and dented alloy wheels.
- RV Fiber & Paint Repair: Targeted SMART repair technologies minimizing area impact.
The company leverages its EcoSmart System, emphasizing eco-friendly methods while upholding superior repair standards.
Franchise and Expansion
Colors on Parade promotes a strong franchise model, with fees starting at $5,000 and total initial investments ranging from $19,350 to $200,000. Franchisees gain from nationwide marketing support, environmentally friendly technology, and thorough training. The company is actively expanding its franchise network domestically in cities such as Denver, San Diego, and Atlanta and internationally in markets like Canada and South America.
Leadership Team
- Jeff Cox: President, guiding strategic growth and initiatives. Jeff has been part of Colors on Parade since 2004, offering significant franchising know-how.
- David Jordan: President, Dallas Texas, managing operations within Texas, leveraging over 30 years of industry insight.
- Robert Lowery: Founder, an innovator with 7 patents contributing to the company’s technology and strategy.
Strategic Partnerships and Innovations
Colors on Parade has formed a collaboration with Sherwin-Williams Automotive Finishes to augment its services using SMARTmatch color-matching technology, emphasizing its dedication to technological advancement and service proficiency.
Market Position and Customer Engagement
Providing services to a diverse clientele that includes car dealerships, fleet operators, and individual car owners, Colors on Parade ensures substantial market coverage. It is reputed for quality and reliability, supported by ratings and reviews reflecting exceptional service and remarkable outcomes.
Contact and Social Media
- Website: [Colors on Parade](https://colorsonparade.com/)
- LinkedIn: [Colors on Parade](https://www.linkedin.com/company/colors-on-parade)
- Facebook: [Colors on Parade](https://www.facebook.com/ColorsOnParade/)
- For localized inquiries or service requests, visit their [Contact Us page](https://colorsonparade.com/contact-us/).
Competitive Landscape
Principal Competitors
1. myTVS:
- Headquartered in Chennai, India, with a workforce of 1,001-5,000.
- Offers a wide range of services, including multi-brand auto services and insurance brokering.
- Has secured $204 million in funding.
2. Joe Hudson's Collision Center:
- Based in Pike Road, Alabama, with over 250 centers.
- Known for comprehensive collision and auto body services.
- Acquired by TSG Consumer Partners in 2019.
3. Dent Wizard International:
- Located in Bridgeton, Missouri.
- Specializes in SMART reconditioning, paintless dent repair, and vehicle protection products.
4. Dickinson Fleet Services:
- Situated in Indianapolis, Indiana.
- Provides fleet maintenance and management, with 24/7 roadside services.
5. Gerber Collision & Glass:
- Established in 1937, focused on collision repair and auto glass services across the U.S.
Market Analysis
Colors on Parade's competitors engage in diverse service offerings and expansion through acquisitions and innovation. The competitive field trends toward consolidation, with companies like myTVS using strong funding for service enhancement, and Joe Hudson's Collision Center rapidly growing through acquisitions. These competitors maintain strong digital presences to engage and expand their customer base.
Colors on Parade maintains its competitiveness through excellent service, leveraging its mobile offerings and eco-friendly practices to sustain and grow its market position.
