Company Profile: Comfi.ai

Background

Comfi.ai is a Dubai-based B2B payment platform founded in March 2023 by Alisher Akbarov, Amal Abdullaev, and Sanjar Samiev. The company specializes in providing embedded finance solutions that enable suppliers, manufacturers, and distributors across the Middle East and North Africa (MENA) region to offer flexible payment terms to their clients while receiving upfront payments themselves. By assuming full credit risk and managing collections, Comfi.ai allows businesses to unlock working capital, increase order volumes, and scale operations without cash flow bottlenecks.

The platform integrates directly into existing invoicing and accounting tools, such as Wafeq, Zoho Books, and various enterprise resource planning (ERP) systems, delivering seamless financial services within the B2B workflow. Utilizing an AI-powered underwriting engine, Comfi.ai assesses buyer risk in real time using transaction data, trade licenses, and payment behavior. Since its inception, the company has financed over $25 million in B2B transactions, onboarded more than 300 suppliers, and serves over 1,000 small and medium-sized enterprises (SMEs) in the UAE.

Comfi.ai is backed by $25 million in venture debt and has strategic integrations with national entities like the Al Etihad Credit Bureau (AECB), UAEPass, and the Ministry of Economy (MOE). The company plans to expand into Saudi Arabia in 2026, aiming to become the financial infrastructure layer of B2B trade in emerging markets.

Key Strategic Focus

Comfi.ai's strategic focus centers on revolutionizing B2B trade financing in the MENA region by offering flexible payment solutions that address cash flow challenges faced by suppliers and SMEs. The company's core objectives include:

Unlocking Working Capital: By providing upfront payments to suppliers, Comfi.ai enables businesses to access working capital without the delays associated with traditional payment terms.

Risk Mitigation: Assuming full credit risk and handling collections allows suppliers to focus on their core operations without the burden of credit management.

Market Expansion: With plans to launch in Saudi Arabia in 2026, Comfi.ai aims to extend its services across the MENA region, enhancing its market presence and impact.

The company's specialization lies in embedded finance solutions tailored for the B2B sector, utilizing AI-driven underwriting to assess buyer risk in real time. Key technologies employed include AI algorithms for credit assessment and seamless integration with existing financial tools. Primary markets targeted are SMEs and suppliers in the UAE, with future expansion into Saudi Arabia.

Financials and Funding

Comfi.ai has secured a total of $25 million in venture debt financing, with the most recent funding round occurring in January 2025. The lead investors in this round were Partners for Growth and Sanabil 500 MENA Seed Accelerator. The capital raised is intended to support the company's expansion plans, enhance technological capabilities, and scale operations to meet the growing demand for B2B payment solutions in the MENA region.

Pipeline Development

As a financial services provider, Comfi.ai's pipeline development focuses on expanding its network of suppliers and SMEs, enhancing its AI underwriting engine, and integrating with additional financial tools and platforms. The company has financed over $25 million in B2B transactions and onboarded more than 300 suppliers, serving over 1,000 SMEs in the UAE. Future milestones include the planned launch in Saudi Arabia in 2026, aiming to broaden the company's reach and impact in the MENA region.

Technological Platform and Innovation

Comfi.ai distinguishes itself through its innovative technological platform, which includes:

Proprietary Technologies: An AI-powered underwriting engine that assesses buyer risk in real time using transaction data, trade licenses, and payment behavior.

Significant Scientific Methods: Advanced machine learning algorithms for credit assessment and risk management.

AI-Driven Capabilities: Real-time credit decision-making and seamless integration with existing invoicing and accounting tools, enhancing operational efficiency for suppliers and SMEs.

Leadership Team

The leadership team at Comfi.ai comprises:

Sanjar Samiev: Co-Founder & Chief Executive Officer.

Alisher Akbarov: Co-Founder & Chief Operating Officer.

Alexander Mushta: Co-Founder & Chief Technology Officer.

Amal Abdullaev: Co-Founder & Head of Acquisition.

Each member brings a wealth of experience in fintech, operations, technology, and business development, contributing to the company's rapid growth and strategic direction.

Competitor Profile

Market Insights and Dynamics

The B2B payment solutions market in the MENA region is experiencing significant growth, driven by the increasing need for efficient trade financing and cash flow management among SMEs and suppliers. The market is characterized by a growing adoption of fintech solutions, a supportive regulatory environment, and a rising number of startups and established companies offering innovative financial services.

Competitor Analysis

Key competitors to Comfi.ai include:

PayPal Payments: A global payment platform offering various payment solutions for businesses, including installment payments and buy now, pay later (BNPL) options.

GoCardless: Specializes in recurring payments and direct debit solutions, enabling businesses to collect payments efficiently.

Sezzle: Provides BNPL services, allowing consumers to pay for purchases over time, thereby increasing sales for merchants.

Klarna: Offers flexible payment solutions, including installment plans and deferred payments, enhancing the purchasing experience for consumers.

Affirm: Provides point-of-sale financing options, enabling consumers to pay for purchases over time with transparent terms.

These competitors offer various payment solutions, but Comfi.ai's focus on B2B embedded finance solutions tailored for the MENA region, along with its AI-driven underwriting and seamless integration with existing financial tools, positions it uniquely in the market.

Strategic Collaborations and Partnerships

Comfi.ai has established strategic partnerships with national entities such as the Al Etihad Credit Bureau (AECB), UAEPass, and the Ministry of Economy (MOE), enhancing its credibility and operational capabilities in the UAE market. These collaborations facilitate efficient credit assessments, secure transactions, and compliance with regulatory standards, strengthening Comfi.ai's position in the B2B payment solutions sector.

Operational Insights

In comparison to major competitors, Comfi.ai's deep understanding of the UAE market, its focus on B2B trade financing, and its AI-powered underwriting engine provide distinct competitive advantages. The company's ability to offer flexible payment terms while assuming full credit risk and managing collections allows suppliers to focus on their core operations without the burden of credit management. This operational model differentiates Comfi.ai from competitors that primarily focus on consumer-oriented payment solutions.

Strategic Opportunities and Future Directions

Comfi.ai's strategic roadmap includes:

Market Expansion: Launching operations in Saudi Arabia in 2026 to tap into a larger market and diversify its customer base.

Product Enhancement: Continuing to refine its AI underwriting engine and integrating with additional financial tools to enhance service offerings.

Partnership Development: Seeking new collaborations with financial institutions and technology providers to expand its service capabilities and reach.

By leveraging its strengths in embedded finance solutions, AI-driven risk assessment, and deep market knowledge, Comfi.ai is well-positioned to achieve its future objectives and drive growth in the B2B payment solutions sector.