Company Research Report: commonsku



Company Overview



  • Name: commonsku


  • Mission: At commonsku, we are passionate about creating the promotional products industry of the future. By offering a connected workflow software platform and fostering a thriving community, we strive to drive innovation and excellence in the industry. We are committed to empowering and inspiring our customers while elevating the promotional products industry to new heights.


  • Founded: Launched in 2011


  • Founders: Mark Graham and Catherine Graham initially developed an internal Order Management and CRM platform to manage their distributorship RIGHTSLEEVE in 2005, which laid the groundwork for commonsku.


  • Key People:

  • Catherine Graham, CEO

  • Mark Graham, President & Chief Brand Officer

  • Michael Armstrong, Chief Technology Officer

  • Bobby Lehew, Chief Content Officer

  • Sharron Xiao, Chief Financial Officer

  • Kate Masewich, VP of Marketing

  • Aaron Kucherawy, VP of Customer Success

  • David Shultz, VP of Supplier Partnerships

  • Charlie Moscoe, VP of Product Management

  • Martha Carscadden, Director of People

  • Oscar Graham, Chief Happiness Officer


  • Headquarters: No information available


  • Number of Employees: No information available


  • Revenue: No information available


  • Known For: commonsku is known for being a comprehensive software solution that empowers the promotional products industry by serving as a CRM, Order Management, and eCommerce platform, providing a sophisticated hub for distributors and suppliers.


Products



  • Presentations: Interactive presentations platform that impresses clients.


  • Shops: A quick-ordering solution for clients.


  • Product Mockups: Enables quick and beautiful product imagery creation.


  • Client Portals: Centralizes client interactions and data.


  • Product Search: A simplified product catalog.


  • CRM: Captures all client information seamlessly.


  • Suppliers: Access to a network of connected suppliers.


  • Navigation & Dashboards: Guides teams effectively.


  • Production Management: Eliminates errors and saves time in production.


  • Decorator Matrix: Simplifies decorating processes.


  • Reports & Analytics: Provides detailed reports and analytics.


  • Integrations: Seamlessly integrates with other systems for a powerful platform.


Recent Developments



  • Recent Launches and Features:

  • Integration with Hit Promo’s PromoStandards for live product data and fully decorated ePOs announced on November 6, 2024, revolutionizing workflows.


  • New Partnerships:

  • Partnered with Hit Promo to enhance product data integration using PromoStandards.


  • Other Developments:

  • Maintaining a thriving community called ‘skummunity’, commonsku hosts in-person and virtual events to connect industry professionals.

  • Commonsku publishes a dynamic newsletter, "The Backpack", which highlights industry trends, articles, and podcast episodes.


The company continues to evolve its platform, aiming to align teams, delight customers, and beat the competition with software specifically designed for the promotional products industry.