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Company Research Report: Giacom



1. Company Overview


  • Name: Giacom

  • Mission: No information is available

  • Founded: No information is available

  • Founders: No information is available

  • Key People:

  • Terry O’Brien (CEO)

  • Nathan Marke (COO)

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Giacom is establishing itself as a significant player in the IT MSP, Microsoft, SaaS communities, and increasingly in the telecoms industry. The company is known for enabling the rise of digital MSPs, revolutionizing tech procurement habits of small businesses, and driving UK productivity.


2. Products


  • Products Offered: No specific product names mentioned

  • High-Level Description: Giacom offers a cloud-first platform with a comprehensive range of services that enable channel partners to deliver IT services, telecoms, security, backup, and recovery solutions.

  • Key Features:

  • Comprehensive Service Offering: Combines cloud services with telecom solutions.

  • Billing Software: Developed a toolset that aids partners to become digital MSPs.

  • One-Platform Cloud Market Experience: The unified platform integrates four existing portals (wholesale telecoms, mobile distribution, SaaS cloud marketplace, and hardware as service) into a single user experience for partners.


3. Recent Developments


  • Recent Developments:

  • Giacom has launched a single cloud-first platform experience for partners under the unified Giacom brand.

  • The company has a strategic focus on driving the rise of digital MSPs and advocating for the channel to address £5 billion of untapped market potential.

  • Giacom is working on scaling their digital MSP model to improve the productivity and resiliency of small businesses by leveraging innovative technology and automations.

  • Significant capital is planned to be invested into the Cloud Market platform over the next three years.

  • New Products/Features Launched:

  • The introduction of the redesigned One Platform experience which integrates and modernizes the four underlying portals.

  • New Partnerships:

  • Giacom has collaborated with a major Combined Authority to match small businesses with MSPs in the region, scaling this initiative across the UK to drive advocacy for the channel.


Supporting Data and Metrics


  • Revenue Impact: Giacom's strategic rebrand and focus on a one-stop-shop model for cloud services and telecom solutions aim to capture a significant portion of the estimated £10 billion channel market.

  • Partner Engagement: Works with around 5,000 partners, engaging approximately one-third of the estimated 15,000 technology resellers and MSPs across the UK.


4. Strategic Outlook


  • Future Growth:

  • Giacom is focusing on enabling digital MSPs to grow by delivering sustainable and automated managed services.

  • The company plans to expand its reach in the telecoms and IT services sector by capitalizing on cloud-first strategies and continued investment in platform development.

  • There is a concerted effort to educate small businesses about the value of local MSPs to address their technology needs and enhance productivity.

  • Initiatives and Focus Areas:

  • Strengthening channel advocacy to increase visibility and engagement with small businesses.

  • Continued emphasis on integrating and simplifying the user experience on their Cloud Market platform to aid partner efficiency.


5. Conclusion


Giacom is positioning itself as a pivotal enabler of digital Managed Service Providers (MSPs) in the UK, leveraging a unified cloud-first platform to drive small business productivity and address significant untapped market potential. The company's recent strategic moves and product developments underscore its commitment to scalable and automated IT services that can transform the channel landscape.