Compass CPA, P.C. Company Profile

Background

Overview

Compass CPA, P.C., established in 2021, is a virtual accounting firm offering comprehensive financial services, including Virtual CFO, accounting, and tax services. The company specializes in bookkeeping, reporting, accounts receivable and payable management, payroll management, cash flow management, business tax planning, and controller services. Operating virtually, Compass CPA, P.C. employs a modern and innovative approach to accounting, emphasizing excellence, integrity, and client satisfaction.

Mission and Vision

• Mission: To provide founders, owners, C-suite executives, and management with trusted professional advisory services that transform their business and personal financial lives into objective, data-driven, accountable, and successful high-growth organizations.

• Vision: To be an incubator, catalyst, and multiplier for high-growth companies and individuals.

Core Values

• Proactivity: Anticipating needs and providing solutions before they're required.

• Growth-Oriented: Fostering professional development and achieving personal financial goals.

• Accountability & Ownership: Taking responsibility for work, deadlines, and relationships.

• Teamwork: Collaborating to deliver high-value services.

• Hardwork & Well-being: Balancing hard work with personal well-being.

Key Strategic Focus

Core Objectives

Compass CPA, P.C. aims to integrate seamlessly with clients' teams, aligning their goals with the clients' objectives to drive growth and success. The firm emphasizes proactive planning, data-driven insights, and accountability to foster sustainable business development.

Areas of Specialization

• Virtual CFO Services: Providing strategic financial guidance and oversight.

• Accounting Services: Offering comprehensive bookkeeping, reporting, and financial management.

• Tax Services: Delivering business tax planning and compliance.

Key Technologies Utilized

The firm leverages advanced technology to streamline operations, including messaging, project management, and accounting tools. This integration ensures efficient service delivery and effective communication with clients.

Primary Markets Targeted

Compass CPA, P.C. serves small to mid-sized businesses, particularly those with annual revenues between $1 million and $20 million. The firm specializes in working with professional service providers such as law firms, medical and dental offices, marketing agencies, and software and SaaS companies.

Financials and Funding

Funding History

As a privately held company, Compass CPA, P.C. has not publicly disclosed detailed funding information. The firm operates with a flat monthly fee structure for tailored bundled services, ensuring price consistency regardless of volume or communication needs.

Pipeline Development

As a service-oriented firm, Compass CPA, P.C. does not have a product pipeline. Instead, the company focuses on expanding its service offerings and client base to meet the evolving needs of its clients.

Technological Platform and Innovation

Proprietary Technologies

Compass CPA, P.C. utilizes a proprietary system known as "Match, Stack, Drive," which is designed to integrate seamlessly with clients' businesses and teams. This system ensures that the firm's services are closely aligned with clients' goals and objectives.

Significant Scientific Methods

The firm employs data-driven approaches, utilizing advanced analytics and financial modeling to provide actionable insights that inform strategic decision-making.

Leadership Team

• Casey Haynes – Founder

Casey Haynes is the founder of Compass CPA, P.C. With a background in professional accounting, he has served as a CFO, accounting manager, and controller for various start-ups and established private companies. Casey holds an MBA and a BS in professional accounting from West Virginia University. He is an active CPA in the state of California and is currently based in Bend, Oregon.

• Nicholas J. Kirkendall – Tax Director

Nicholas Kirkendall is an Enrolled Agent with over a decade of experience in tax compliance and mitigation, specializing in multi-state tax compliance and corporate finance. He holds a Bachelor's degree in Accounting from Southern New Hampshire University.

• Tamiris Reis – Controller

Tamiris Reis brings 10 years of global experience in finance, IT, human resources, and project management. She holds a Bachelor of Science in Accounting from São Paulo and is currently based in Brazil.

• Joanne Enriquez – Tax Compliance Manager, Senior Accountant

Joanne Enriquez is a Certified Public Accountant and Certified QuickBooks Online ProAdvisor with a Bachelor of Science in Accountancy from Bataan Peninsula State University. She has five years of experience in diverse industries, focusing on bookkeeping, accounting, and auditing.

• Jacob Spady – FP&A Analyst

Jacob Spady is a financial analyst based in Edmond, Oklahoma, with expertise in financial planning and analysis, data analytics tools, and financial modeling.

• Diego Eriksson – Financial Analyst

Diego Eriksson is a seasoned financial analyst based in Quito, Ecuador, with experience in consumer internet and CPG finance, specializing in financial planning and analysis, corporate finance, and e-commerce.

• Carla Arriola – Payroll & HR Manager

Carla Arriola has decades of experience working with various companies, including restaurants, marketing, real estate, and insurance. She is known for her versatility and efficiency in managing payroll and HR functions.

• Agustina Peralta – Staff Accountant, Tax Associate

Agustina Peralta is a public accountant graduated from the University of Buenos Aires, with experience in accounting firms, startups, and multinational corporations. She is proficient in accounts payable, accounts receivable, reconciliations, financial reporting, cash flows, and U.S. tax compliance.

• Princess Juan – Content and Design Manager

Princess Juan is a highly motivated individual with a Bachelor of Science in Management Accounting. She has experience in various roles, including virtual assistant, SEO writer, graphic designer, and data entry. She is based in Manila, Philippines.

• Normina Cua – Personal Financial Reporting Specialist

Normina Cua is a detail-oriented professional with a Bachelor of Science in Accounting Technology from the University of Mindanao. She has experience in cost accounting, financial reporting, and management, with proficiency in SAP and QuickBooks Online.

Competitor Profile

Market Insights and Dynamics

The accounting and financial services industry is characterized by a diverse range of firms offering various services, from traditional accounting to specialized financial consulting. The market is evolving with technological advancements, leading to increased demand for virtual and cloud-based accounting solutions.

Competitor Analysis

Compass CPA, P.C. operates in a competitive landscape with several firms offering similar services. Notable competitors include:

• CBIZ: A national provider of business services, including accounting, tax, and consulting services.

• Slate Accounting: Offers modern accounting and technology solutions for businesses.

• Marathon HR Services: Provides consultative help for payroll and professional employee organization services.

Strategic Collaborations and Partnerships

Compass CPA, P.C. has established partnerships with various technology providers to enhance service delivery, including integrations with cloud-based accounting software and project management tools.

Operational Insights

The firm's virtual model allows it to serve clients nationwide, utilizing web-based tools and remote meetings for efficient accounting services. This approach provides flexibility and scalability, catering to the needs of small to mid-sized businesses.

Strategic Opportunities and Future Directions

Compass CPA, P.C. plans to expand its service offerings, particularly in tax services, and is considering launching operations in new service areas. The firm aims to add more clients and build out its team and infrastructure to support growth.