Conference Compass Company Profile

Background

Founded in 2011, Conference Compass is a Netherlands-based company specializing in customizable event engagement platforms designed to enhance attendee experiences for conferences and events. Initially focusing on the medical industry, the company has expanded its offerings to cater to a diverse range of event organizers across various sectors. Their mission is to create engaging and personalized experiences that ensure attendee satisfaction and deliver high return on investment (ROI) for event organizers.

Key Strategic Focus

Conference Compass's strategic focus centers on providing a comprehensive, customizable event platform that seamlessly integrates live streaming, interactive features, and robust data analytics. Their core objectives include:

Enhancing Attendee Engagement: By offering interactive programs that unite online and in-person audiences.

Facilitating Networking: Increasing interaction between attendees, speakers, and sponsors through integrated communication tools.

Providing Actionable Insights: Capturing real-time analytics to inform targeted and personalized communication strategies.

The company's primary markets include associations, professional conference organizers, corporate meeting planners, and event tech suppliers.

Financials and Funding

As of September 2019, Conference Compass had raised a total of $1.2 million in funding. The company has experienced significant growth, with annual revenue more than doubling following the implementation of real-time engagement technologies.

Technological Platform and Innovation

Conference Compass's flagship product, Floq, is a white-label event engagement platform that offers a range of features designed to enhance the event experience:

Customizable Branding: Organizers can tailor the platform's appearance to align with their organization's identity.

Interactive Sessions: Built-in live streaming capabilities with low-latency real-time video interaction, eliminating the need for third-party streaming services.

Networking Tools: Features such as chat, networking, and appointment scheduling facilitate connections among attendees, speakers, and sponsors.

Data Analytics: Real-time analytics and session evaluations provide organizers with actionable insights to measure event success.

Integration Capabilities: Seamless integration with event and abstract management systems, CRM platforms, and registration software to streamline workflows.

Leadership Team

Conference Compass is led by a team of experienced professionals:

Jelmer van Ast, CEO & Founder: Brings extensive experience in event technology and a passion for enhancing attendee engagement.

Bjarni Gunnarsson, CTO: Oversees the technological development and innovation of the company's platform.

Sjoerd Bakx, Head of Sales & Marketing: Leads the company's sales and marketing strategies to expand market reach.

Inês Lima, Head of Customer Success: Ensures client satisfaction and successful platform implementation.

The leadership team is supported by a diverse group of professionals across sales, marketing, customer success, and software development.

Competitor Profile

Market Insights and Dynamics

The event management software industry is experiencing significant growth, driven by the increasing demand for virtual and hybrid event solutions. Key trends include the integration of real-time engagement technologies, the emphasis on data analytics for measuring event success, and the need for customizable platforms that cater to diverse event formats.

Competitor Analysis

Conference Compass operates in a competitive landscape with several notable competitors:

RingCentral Events: An all-in-one video-first event platform facilitating onsite, virtual, and hybrid event experiences.

Webex Events & Webinars: Offers end-to-end solutions for virtual, in-person, and hybrid events, including multi-track conferences and tradeshows.

Whova: Provides comprehensive event management tools, including registration, sponsor management, and an award-winning event app.

vFairs: Specializes in online event platforms that help organizers create memorable virtual experiences with features like live streaming and interactive sessions.

Airmeet: Focuses on virtual events and webinars, offering features such as live streaming, networking lounges, and real-time engagement tools.

Strategic Collaborations and Partnerships

Conference Compass has established strategic partnerships to enhance its platform capabilities:

idloom: Integration of event registration systems into the Floq platform for seamless event setup and oversight.

Kubify: Incorporation of an award-winning ePoster platform, allowing users to set up rich, multimedia experiences.

meta-fusion: Integration of live and on-demand content delivery through the event platform, ensuring top-quality live content and enhanced post-event experiences.

Oxford Abstracts: Seamless integration of abstract management systems, essential for academic and scientific conferences.

Operational Insights

Conference Compass differentiates itself through its customizable, white-label platform that offers built-in live streaming, interactive features, and robust data analytics. The company's focus on enhancing attendee engagement and providing actionable insights positions it competitively in the event management software industry. Strategic partnerships further strengthen its market position by expanding platform capabilities and integration options.

Strategic Opportunities and Future Directions

Looking ahead, Conference Compass aims to continue innovating its platform to meet the evolving needs of event organizers and attendees. Opportunities for expansion include enhancing AI-driven capabilities for personalized attendee experiences, expanding integration options with other event management tools, and exploring new markets to broaden its client base. The company's commitment to creating engaging and personalized event experiences positions it well to capitalize on the growing demand for virtual event solutions.