Overview
Confiant Inc. is a prominent provider of cybersecurity solutions in the digital advertising sector, based in New York, United States. Known for its advanced ad quality, security, and privacy platform, Confiant is committed to protecting the digital advertising ecosystem from malicious threats. The company provides services aimed at safeguarding enterprises, publishers, and ad platforms from online attacks, thus maintaining their reputation, revenue, and user experience.
Corporate Information
- Website: [Confiant](https://www.confiant.com/)
- Headquarters: New York, NY
- Number of Employees: 11-50
- Sector: Cybersecurity, Ad Tech
Leadership Team
- Louis-David Mangin: Co-Founder & CEO, driving Confiant's leadership in digital ad security with experience from five previous startups.
- Jerome Dangu: Co-Founder & CTO, a computer security enthusiast with a long history in the industry.
- Steve Rubinstein: Chief Operating Officer, appointed in December 2020 to enhance strategic growth.
- Jason Matthew March: Senior Vice President of Sales, further developing sales strategies aligned with company goals.
Funding and Investment
Confiant has accumulated $5.2 million from various funding rounds. The most recent was a $0.68 million loan concluded on April 10, 2020. Significant investors include River Bay Investments, Rubicon Venture Capital, and Seed4Soft.
- 2019 Series A: Raised $4.1 million, led by River Bay Investments and Rubicon Venture Capital.
Key Milestones and Achievements
- 2013: Achieved recognition in Google’s “Security Hall of Fame” for exposing a substantial ad-related CSRF vulnerability.
- 2014-2015: Became the only ad security vendor capable of reliably identifying exploit-kit malvertising.
- 2016: Executed client-side blocking of a scaled exploit-kit malvertising campaign.
- 2017: Launched real-time verification and blocking solutions and uncovered the Zirconium malvertising operation.
- 2019: Discovered a sophisticated eGobbler attack, presenting findings to the FBI Ad Tech Symposium and the US Department of Justice.
- 2020: Recognized for security contributions with CVE-2019-19788 and CVE-2019-8771.
Financial Standing
Confiant maintains a stable financial position, bolstered by funding rounds that support its continuous innovation in digital ad fraud prevention. Its significant capital inflow has enabled the company to refine its product offerings, ensuring robust protection against cyber threats.
Online Presence
- LinkedIn: [Confiant Inc](https://www.linkedin.com/company/weareconfiant)
Insights for Engagement
Confiant’s strategic focus lies in utilizing advanced cybersecurity solutions to protect digital publishers and ad tech platforms. This commitment ensures the preservation of customer revenue streams and unobstructed user experiences. As an entirely remote company with over 50 specialized security engineers, Confiant is well-positioned in the cybersecurity ad tech industry. With active fundraising efforts, the company continues to develop its services, aligning enhancements with its mission of comprehensive digital advertising protection.
Competitor Profiling
Confiant Inc operates in the highly competitive digital advertising security sector, with several key competitors:
Key Competitors
1. DoubleVerify
- Industry: Digital Media Measurement and Security
- Specialization: Media quality and performance verification, fraud prevention, brand safety
- Headquarters: New York, USA
2. Clean.io (now HUMAN)
- Industry: Digital Engagement Security
- Specialization: Malvertising protection, ecommerce fraud prevention
- Founded: 2017
- Headquarters: Baltimore, MD, USA
3. Pixalate
- Industry: Fraud Protection, Privacy, Compliance Analytics
- Specialization: CTV, Mobile Apps, Websites fraud protection
- Notable: Publisher Trust Index provider
4. ClearTrust
- Industry: Cybersecurity
- Specialization: Ad fraud mitigation, invalid traffic protection
- Headquarters: Lutz, Florida, USA
- Funding: $2.11M over two rounds
Competitor Analysis
- DoubleVerify: Offers media verification and technology solutions, improving digital advertising investments' quality and effectiveness across major verticals such as finance and telecom.
- Clean.io (HUMAN): Protects against malvertising and ecommerce revenue loss with tools like cleanAD and cleanCART, reaching a vast base of digital publishers and ecommerce platforms worldwide.
- Pixalate: Provides solutions for fraud protection, privacy, and compliance, recognized for its comprehensive analytics and insights through its platform and Publisher Trust Index.
Confiant Inc faces formidable competition in the digital advertising security market, with competitors employing advanced technologies across similar sectors. Despite this, Confiant’s innovative approach and strategic initiatives have solidified its status as a leader in safeguarding the digital advertisement ecosystem.
