ConnectingDNA Global Company Profile

Background

ConnectingDNA Global Pte. Ltd., established on August 17, 2021, is a Singapore-based health technology company dedicated to revolutionizing personalized health and wellness. The company's mission is to empower individuals to achieve their health goals more efficiently and safely by leveraging insights from their unique genetic makeup. By integrating DNA analysis with curated wellness solutions, ConnectingDNA aims to provide personalized recommendations in fitness, nutrition, and mental wellness, thereby enhancing overall well-being.

Key Strategic Focus

ConnectingDNA's strategic focus centers on:

Personalized Wellness Solutions: Offering tailored health and wellness recommendations based on individual genetic profiles.

Technological Integration: Developing an online marketplace that connects users with vendors offering DNA-based health services and products.

Market Expansion: Targeting health-conscious consumers seeking customized wellness solutions, with an initial emphasis on the Southeast Asian market.

Financials and Funding

In October 2024, ConnectingDNA secured US$550,000 in pre-seed funding from an undisclosed investor. This capital is intended to accelerate technology development and expand product offerings. The company's paid-up capital stands at SGD 30,000.

Pipeline Development

ConnectingDNA is in the process of enhancing its platform to offer a comprehensive suite of personalized wellness services. The development pipeline includes:

DNA Management System: A feature allowing users to upload and manage their DNA reports securely.

Goal-Setting System: Enabling users to set health and wellness goals and receive targeted recommendations.

Wellness Points Reward System: A loyalty program rewarding users with points that can be used to offset purchases.

These features are anticipated to be fully operational by the first half of 2025.

Technological Platform and Innovation

ConnectingDNA's technological innovations include:

Proprietary AI Technology: Utilizing artificial intelligence to analyze genetic data and provide personalized health recommendations.

Secure DNA Management System: Allowing users to upload, manage, and control access to their genetic information.

Online Marketplace Integration: Connecting users with vendors offering DNA-based health services and products.

Leadership Team

Cedric Lee, Founder & CEO: With over 20 years in medical health and technology, Cedric has held leadership positions at companies like Abbott Laboratories, 3M, and Samsung. His personal experience with DNA-based health solutions inspired the founding of ConnectingDNA.

Choo Ee Ting, Co-founder & CCO: Bringing 15 years of experience in genetics and operations, Ee Ting is also trained in lifestyle coaching and is passionate about promoting healthy living through smart eating.

Harry Luu, Technology Lead: With 7 years in technology, web development, and IT consulting, Harry has led projects across diverse domains and is excited about how generative AI can propel humanity forward.

Kurnia Setyawan, Creative Specialist: Over 6 years in creative works like graphic design, UI/UX, social content, and motion graphics, Kurnia excels in using design to solve complex problems.

Austin Rufus Teo, Marketing Specialist: With over 8 years in data-driven marketing, SEM, SEO, AI, and automation, Austin blends data with creativity to create meaningful human-centered campaigns.

Gonz Laborte, Senior Web Developer: Bringing 14 years of experience in e-commerce and web applications as a full-stack developer, Gonz is passionate about technology, organic agriculture, and the greater good.

Esraa Maksoud, AI/Database Developer: With 5 years in AI medical data extraction development and research using Python, Esraa enjoys brainstorming solutions to improve lives.

Genie Diane, Customer Service Manager: With experience in service, hospitality, AR/VR, Genie enhances customer experiences and serves as a mascot and cheerleader for the team.

Leadership Changes

As of June 2025, there have been no significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The personalized health and wellness market is experiencing significant growth, driven by increasing consumer interest in tailored health solutions. Advancements in genetic testing and AI technologies are enabling more precise and accessible personalized wellness services.

Competitor Analysis

Key competitors in the personalized health and wellness sector include:

23andMe: Offers direct-to-consumer genetic testing services, providing insights into ancestry and health predispositions.

AncestryDNA: Focuses on genetic genealogy, helping users trace their family history through DNA analysis.

DNAfit: Provides personalized fitness and nutrition plans based on genetic information.

These companies primarily focus on genetic testing and ancestry, whereas ConnectingDNA differentiates itself by integrating genetic insights with a curated marketplace of personalized wellness solutions.

Strategic Collaborations and Partnerships

ConnectingDNA is actively seeking partnerships with wellness vendors to expand its marketplace offerings. The company has launched initiatives like the "500 Early Adopter" program to collaborate with wellness businesses for the grand launch of its platform by Q1 2025.

Operational Insights

ConnectingDNA's strategic considerations include:

Vendor Digitalization Services: Assisting wellness businesses in enhancing their online presence and integrating with the ConnectingDNA marketplace.

User Engagement: Implementing features like goal-setting systems and reward programs to enhance user experience and retention.

Data Privacy and Security: Ensuring robust measures are in place to protect user genetic data, fostering trust and compliance with regulatory standards.