Company Market Research Report: Connelly Partners
Company Overview
Name, Mission of the Company
- Name: Connelly Partners
- Mission: To use emotional insights and human-centric approaches to drive impactful and innovative marketing solutions.
When Was the Company Founded and By Whom
- No information is available.
Key People in the Company
- Steve Connelly: President & Copywriter
- Alyssa Toro: Senior Partner, Chief Creative Officer
- Dave Kimball: Chief Growth Officer
- Scott Madden: Senior Partner, Chief Strategy Officer
- Michelle Capasso: Partner, Chief Media Officer
- Dana Wantman: Senior Partner, Chief Client & Integration Officer
- Scott Savitt: Senior Partner, Chief Digital Officer
- Michele Hart-Henry: Managing Director, CP Health
- Gene Begin: Managing Director, CP Education
- Hillary Williams: Director of Brand Leadership
- Brian Kastelein: Director of Data & Analytics
- Alyssa Stevens: Global Director of PR, Social Media & Influencer Marketing
- Barry Frechette: Director of MKR
- Vaunnie McDermott: Managing Director, CP Dublin
- Mary McMahon: Group Strategy Director
- Mike Garner: Creative Director
- Nadine Cole: Co-Managing Director, CP West
- Nick Cronk: Co-Managing Director, CP West
Where is the Company Headquartered
- Boston: 46 Waltham Street, 4th Floor, Boston, MA, USA
- Dublin: 1st Floor, Portview House, Thorncastle St, Dublin 4, D04 V9Y9, Ireland
- Vancouver: 375 Water Street #415, Vancouver, BC, V6B 5C6, Canada.
Number of Employees
- No information is available.
Revenue of the Company
- No information is available.
What is the Company Known For
- Connelly Partners is known for its human-centric approach to marketing, creating emotionally resonant and impactful solutions in various sectors including CPG/Retail, Education, Travel/Tourism, Health, Financial Services, and Influencer Marketing.
Products
What Products Do They Offer
Connelly Partners offers a range of services across various sectors:
Strategy
- Developing comprehensive business and marketing strategies.
Creative
- Crafting creative advertising campaigns tailored to client needs.
Analytics
- Providing data-driven insights to optimize marketing efforts.
Media
- Managing media planning and buying.
Social Media
- Crafting and executing social media campaigns for brand engagement.
Influencer Marketing
- Leveraging influencers to build consumer trust.
High-Level Description of the Product
- Strategy: Comprehensive business and marketing strategies grounded in human insights.
- Creative: Innovative and memorable advertising campaigns.
- Analytics: Data-driven decision-making to enhance marketing performance.
- Media: Efficient media planning and buying to maximize reach.
- Social Media: Engaging social media content and campaigns.
- Influencer Marketing: Authentic influencer collaborations to amplify brand messages.
Key Features of Each of the Products
- Strategy:
- Market and consumer research
- Competitive analysis
- Strategic planning and consultancy
- Creative:
- Integrated marketing campaigns
- Brand storytelling
- Visual and multimedia content creation
- Analytics:
- Performance metrics and analysis
- Consumer behavior insights
- ROI tracking
- Media:
- Media strategy and planning
- Negotiation and buying
- Cross-channel media optimization
- Social Media:
- Social media strategy and content creation
- Community management
- Social media advertising
- Influencer Marketing:
- Campaign planning and influencer selection
- Content collaboration and creation
- Performance measurement and analysis
Recent Developments
What Are the Recent Developments in the Company
- The company won several awards including being named to AdAge’s A-List for Best Agency Culture.
- Connelly Partners expanded into new markets such as the Dublin advertising scene and North America through their ZOO Digital branch.
What Are the New Products Launched
- No information is available.
What Are the New Features Added to the Existing Products
- No information is available.
Any New Partnerships
- Connelly Partners is partnering with The V Foundation for Cancer Research for a campaign set to launch next month.
- Collaborations with various clients for noteworthy projects such as Visit Williamsburg’s experiential OOH campaign and Salem Five's new brand campaign.
Additional Information
Examples of Their Work
- Gorton’s Seafood: Multiple campaigns including “Yellow, Out of the Blue” and “#FishStickFeelings”.
- Titleist: “Outperform” campaign.
- Kayem: “Taste the Butcher Crafted Difference” campaign.
- Liberty Bank: “Be Community Kind” campaign.
- New Balance: The TRACK at New Balance.
- National Center for Civil and Human Rights: More Than A Museum.
- V Foundation for Cancer Research: 30th Anniversary Campaign.
Values and Culture
- Connelly Partners prides itself on the values of curiosity, empathy, ambition, and integrity. They foster a culture where human behaviors are deeply understood and acted upon, which guides their impactful work strategies.
DE&I Initiatives
- Committed to diversity, equity, and inclusion, Connelly Partners emphasizes creating a supportive and diverse workplace through initiatives such as CP Abroad, training and development, and thought leadership.
This structured report encapsulates the operations, products, and recent activities of Connelly Partners based on the available data.