Consensus Company Profile

Background

Consensus is a software company specializing in intelligent demo automation solutions. Founded in 2013 and headquartered in American Fork, Utah, Consensus aims to revolutionize the sales process by automating product demonstrations, thereby enhancing efficiency and engagement. The company's mission is to provide personalized, on-demand video demos that cater to each stakeholder within a buying group, facilitating informed decision-making and expediting the sales cycle.

Key Strategic Focus

Consensus focuses on automating and personalizing product demonstrations to streamline the sales process. By delivering tailored video content to each stakeholder, the company addresses the complexities of modern B2B sales, where multiple decision-makers are involved. This approach not only accelerates the sales cycle but also ensures that all parties receive relevant information, enhancing the overall buying experience.

Financials and Funding

As of the latest available data, Consensus has raised a total of $143 million in funding. The company's estimated annual revenue stands at approximately $38.7 million, with a revenue per employee of $155,875. The workforce comprises around 248 employees, reflecting a 21% growth in the past year.

Technological Platform and Innovation

Consensus's platform leverages advanced technologies to automate and personalize product demonstrations:

Demo Automation: The platform automates the creation and delivery of product demos, reducing the need for live demonstrations and allowing sales teams to focus on other critical tasks.

Personalized Video Content: Utilizing AI and machine learning, Consensus delivers customized video content tailored to the specific interests and needs of each stakeholder within a buying group.

Analytics and Insights: The platform provides detailed analytics on viewer engagement, enabling sales teams to understand stakeholder interests and tailor follow-up strategies accordingly.

These innovations position Consensus as a leader in the demo automation market, offering solutions that enhance sales efficiency and effectiveness.

Leadership Team

The executive team at Consensus comprises experienced professionals dedicated to driving the company's mission:

Scott Turicchi: Chief Executive Officer

Jeffrey Sullivan: Chief Technology Officer

Vithya Aubee: Chief Legal Officer

Lynn Johnson: Chief People Officer

Jim Malone: Chief Financial Officer

Johnny Hecker: Executive Vice President of Operations and Chief Revenue Officer

This leadership team brings a wealth of experience in technology, legal, human resources, finance, and operations, guiding Consensus towards continued growth and innovation.

Competitor Profile

Market Insights and Dynamics

The demo automation and sales enablement market is experiencing significant growth, driven by the increasing need for personalized and efficient sales processes. Companies are seeking solutions that can streamline their sales cycles and provide valuable insights into buyer behavior. Consensus operates within this dynamic landscape, offering innovative solutions to meet these demands.

Competitor Analysis

Consensus faces competition from several companies in the demo automation and sales enablement space:

Demostack: Founded in 2020 and headquartered in San Francisco, California, Demostack offers a platform for creating and managing product demos. The company has raised $51.3 million in funding and employs between 100 and 250 people.

Showpad: Established in 2011 in Ghent, Belgium, Showpad provides a sales enablement platform that combines content management with training and coaching. With $160.1 million in funding and a workforce of 250 to 500 employees, Showpad is a significant player in the market.

Salesloft: Based in Atlanta, Georgia, and founded in 2011, Salesloft offers a sales engagement platform designed to help sales teams drive more revenue. The company has secured $245 million in funding and employs between 1,000 and 5,000 people.

These competitors offer various solutions in the sales enablement and demo automation space, each with unique features and market approaches.

Strategic Collaborations and Partnerships

Consensus has formed strategic partnerships to enhance its platform's capabilities and extend its market reach. These collaborations enable seamless integration with various sales and marketing tools, providing a comprehensive solution for clients. By aligning with other technology providers, Consensus ensures that its platform remains versatile and adaptable to the evolving needs of sales organizations.

Operational Insights

In the competitive landscape of demo automation and sales enablement, Consensus differentiates itself through its focus on personalized, AI-driven demo experiences. The company's emphasis on customization and intelligence allows it to cater to the specific needs of each client, providing a tailored approach that enhances the sales process. This strategic positioning enables Consensus to effectively compete with larger players by offering unique value propositions that address the complexities of modern B2B sales.

Strategic Opportunities and Future Directions

Looking ahead, Consensus is poised to capitalize on several strategic opportunities:

Expansion into Emerging Markets: By entering new geographical regions, Consensus can tap into a broader customer base and drive growth.

Integration of Advanced Technologies: Incorporating emerging technologies such as artificial intelligence and machine learning can further enhance the platform's capabilities and maintain its competitive edge.