Consistel - Comprehensive Analysis Report

Summary

Consistel, established in 1996 and based in Singapore, specialized in providing wireless software solutions and system integration services for building wireless communication systems globally. The company's core mission was to deliver state-of-the-art wireless network solutions aimed at maximizing Quality of Services, Revenue, and Profit for its clientele. It sought to be a leading independent authority in wireless and mobile network solutions within the telecommunications industry, offering a comprehensive suite of services from software applications and consultancy to network design, deployment, and ongoing management. Consistel was primarily categorized under Other Communications and Networking.

As of March 2018, Consistel Pte Ltd in Singapore was reported as "Out of Business." Subsequently, in December 2020, Consistel Philippines Inc. merged with MOZARK Pte. Ltd., and the merged entity now operates as MOZARK Philippines Inc., shifting its focus to digital experience management across various industries.

1. Strategic Focus & Objectives

Core Objectives

Historically, Consistel's main business objectives included maximizing the quality of service, revenue, and profit for its customers in the wireless telecommunications industry. The company aimed to be a leading independent specialist in wireless and mobile network solutions, providing end-to-end expertise. Its strategic goals also encompassed creating new opportunities for mobile operators, vendors, and partners by boosting network performance, reducing costs, and improving customer retention through innovative software applications and high-value consultancy.

Specialization Areas

Consistel was highly specialized in wireless software solutions and system integration. Its key areas of expertise included business and technical consultancy, comprehensive network design, efficient network deployment, and robust network management. The company was adept at leveraging the latest wireless telecommunications industry standards and assisting clients in strategizing and utilizing resources for maximum competitiveness and efficiency.

Target Markets

Consistel primarily targeted the wireless telecommunications industry, specifically mobile operators, vendors, and strategic partners. Following the merger with MOZARK, the target market expanded to include various industries such as banking, FinTech, eCommerce, and real estate, with a focus on improving digital experience through network, application, and device experience measurement solutions in Southeast Asia.

2. Financial Overview

Funding History

Consistel was a venture capital-backed company. Its last recorded financing event was a Later Stage VC round that closed on August 20, 2007. Notable investors in the company included Intel Capital and Jafco Asia. In March 2016, a subsidiary of Consistel, OMGtel, announced its bid to become Singapore's fourth telecommunications operator. At that time, Consistel's chairman stated that the company had secured commitments for approximately S$400 million out of a targeted S$1 billion in funding to support this ambitious expansion. OCBC Bank acted as the financial adviser for this fundraising initiative.

3. Product Pipeline

Key Products/Services

Consistel developed and offered an enterprise software suite known as ATRIUM. This software was designed for the comprehensive design, implementation, project management, and documentation of wireless communication projects.

The company also provided a range of wireless network services and turnkey solutions, encompassing various technologies such as TETRA, TDMA, AMPS, and CDMA2000. Additionally, Consistel offered specialized tools for network planning, consolidation, and merging, catering to the needs of mobile operators and network providers.

4. Technology & Innovation

Technology Stack

Consistel's core technological platform centered around its proprietary ATRIUM enterprise software suite. This platform was instrumental in facilitating the design, implementation, project management, and documentation processes for complex wireless communication deployments.

The company held a granted patent titled "Automatic determination of component types and locations for wireless network design," which was first filed on January 3, 2013, and classified under the technology code H04W16/20. Consistel's technical capabilities spanned various wireless telecommunication standards, including TETRA, TDMA, AMPS, and CDMA2000, and it offered advanced tools for network optimization, planning, and consolidation.

5. Leadership & Management

Executive Team

Masoud Bassiri: Served as the Chairman of Consistel. In March 2016, he provided statements regarding the company's bid for a fourth telco license in Singapore.
Ong Sing Jye: Identified as the Managing Director of Consistel Pte Ltd in August 2016.
William J. "Bill" Amelio: Appointed as the CEO of OMGtel, a Consistel subsidiary, in March 2016 to spearhead its efforts to become Singapore’s fourth telco. Amelio possesses extensive experience in the technology industry, having previously served as CEO of Lenovo Group Ltd. from 2005 to 2009, overseeing the integration of IBM's PC Division. His background also includes leadership roles at Avnet, CHC Group, Dell, NCR Corporation, Honeywell International, and IBM. He holds a bachelor's degree in chemical engineering from Lehigh University and a master's degree in Management from Stanford University. Amelio has also served on the board of directors for S&P Global.

Recent Leadership Changes

Following the merger of Consistel Philippines Inc. with MOZARK Pte. Ltd. in December 2020:
Dion Asencio: Assumed the role of President of MOZARK Philippines Inc. He is recognized for his expertise in the telecommunications and digital technology industries across Southeast Asia.
Saravanan Manickam: Became a director at MOZARK Pte. Ltd., leading operations in the Southeast Asia division alongside Dion Asencio. He also brings extensive experience from the telecommunications and digital technology sectors.

6. Recognition and Awards

Industry Recognition

In August 2016, Consistel (Singapore) Pte Ltd was fined S$300,000 by the Infocomm Development Authority of Singapore (IDA). The fine was imposed for serious breaches of licensing obligations, specifically for falsifying documents and failing to obtain prior regulatory approval before attempting to transfer its in-building terrestrial telecommunication system (IBTTS) license at the Singapore Sports Hub to Consistel Sprint, a joint venture involving Consistel’s parent company and Asia Networks. The IDA characterized these actions as "grave misconduct" and filed a police report regarding the matter.

7. Competitive Analysis

Major Competitors

Historically, Consistel operated in a competitive landscape within the communications and networking industry. Its primary competitors in this space included:
iBwave Solutions
Forsk
ATDI
Ekahau

8. Market Analysis

Market Overview

Consistel historically focused on the wireless telecommunications industry, providing critical infrastructure and software solutions to mobile operators, vendors, and partners. The market for in-building solutions and network optimization was central to its operations. Following the merger with MOZARK, the expanded entity now addresses broader segments within the telecommunications and digital technology industries across Southeast Asia, with an increased focus on enhancing network, application, and device experiences for clients in sectors such as banking, FinTech, eCommerce, and real estate. This expansion indicates a recognition of growth opportunities in digital experience management beyond traditional telecom infrastructure.

9. Strategic Partnerships

Consistel engaged in significant strategic collaborations throughout its operational history:
Consistel Sprint: A joint venture formed between Consistel's parent company and Asia Networks. This partnership was involved in the management and operations of in-building terrestrial telecommunication systems.
* MOZARK Pte. Ltd. (Post-Merger): In December 2020, Consistel Philippines Inc. merged with MOZARK Pte. Ltd. This merger fundamentally reshaped the strategic direction, with the combined entity now operating as MOZARK Philippines Inc. The partnership allows MOZARK to leverage Consistel’s expertise in in-building solutions to deliver comprehensive indoor connectivity and enhance digital experiences across a wider array of industries.

10. Operational Insights

Consistel demonstrated significant operational capabilities, notably by building network infrastructure across approximately 800 sites in Singapore, including high-profile locations like the Sports Hub and Marina Bay Sands. Regionally, the company deployed infrastructure in over 5,000 sites for various operators.

The company prided itself on its decades of wireless experience, asserting that its expertise was comparable to, if not exceeding, that of incumbent operators. This extensive experience, combined with deep local market knowledge, was consistently presented as a key operational differentiator and competitive advantage. The proprietary ATRIUM software suite also served as an operational strength, streamlining project design, implementation, and management.