Consolidated Planning, Inc. Company Profile

Background

Founded in 1981, Consolidated Planning, Inc. (CP) is a comprehensive financial services firm headquartered in Charlotte, North Carolina. The company was established to address the shortcomings in the financial planning industry by offering client-centric, strategy-first solutions. With a mission to empower clients through a protection-first philosophy, CP challenges conventional financial planning norms and focuses on maximizing client cash flow. Over the years, CP has grown significantly, now boasting over 110 advisors and professionals across more than 12 locations, administering over $1.4 billion in assets and providing over $6.5 billion in insurance protection.

Key Strategic Focus

Consolidated Planning emphasizes a process-first approach, prioritizing financial strategy over product sales. This methodology ensures that clients receive tailored financial plans built upon sound strategies rather than being driven by available products. The firm's core objectives include delivering balanced financial solutions, fostering innovation through a team-based approach, and addressing complex planning challenges with creativity. CP serves a diverse clientele, including individuals, families, and business owners, offering services such as business growth strategies, personal financial planning, and specialized advice for medical professionals.

Financials and Funding

As of recent estimates, Consolidated Planning's annual revenue is approximately $62.8 million, with an estimated revenue per employee of $231,000. The firm has experienced a 5% growth in employee count, now totaling 272 employees. Specific details regarding external funding rounds or notable investors are not publicly disclosed.

Pipeline Development

Consolidated Planning's development pipeline focuses on expanding its service offerings and geographic reach. The firm has established a strong presence in the Southeastern United States, with offices in North Carolina, South Carolina, Georgia, Tennessee, and Virginia, and advisors serving clients nationwide. CP continues to innovate by developing specialized planning processes that prioritize client needs and strategic planning over product sales.

Technological Platform and Innovation

Consolidated Planning leverages a robust technological infrastructure to enhance client services and operational efficiency. The firm's tech stack includes:

Cloudflare CDN: Ensures fast and secure content delivery.

WordPress: Powers the company's website, facilitating content management.

Google Font API: Enhances website typography and user experience.

Elementor: Aids in designing responsive web pages.

Flywheel: Provides managed WordPress hosting services.

Cloudflare Bot Management: Protects the website from malicious bots.

Google Tag Manager: Manages website tags without modifying code.

This technological foundation supports CP's commitment to delivering innovative and efficient financial planning services.

Leadership Team

Consolidated Planning's leadership comprises experienced professionals dedicated to guiding the firm's strategic direction:

Rick Dobson: Chief Executive Officer

Neal Brincefield: Managing Partner

Lewis Burns: Managing Partner

Ray Snyder: Partner

Charles Stegall: Executive Vice President

Lang Macbain: Senior Vice President and Financial Representative

These leaders bring a wealth of experience in financial services, contributing to CP's growth and client-focused approach.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Consolidated Planning's leadership team.

Competitor Profile

Market Insights and Dynamics

The financial services industry is highly competitive, with firms striving to offer comprehensive and client-centric solutions. Consolidated Planning's emphasis on a strategy-first approach positions it uniquely in a market often driven by product sales.

Competitor Analysis

Key competitors in the financial planning sector include:

Parsec Financial: Based in Tryon, NC, Parsec Financial offers comprehensive financial planning services to a diverse clientele along the East Coast.

Taylor Charles W, CPA, PA: A professional accounting firm in Tryon, NC, providing tax preparation, bookkeeping, and financial consulting services.

Stokes & Company: Serving Upstate SC and Western NC, this firm offers accounting, tax preparation, and payroll services to small businesses and individuals.

These competitors focus on various aspects of financial services, from investment advisory to accounting and tax services, highlighting the diverse landscape in which CP operates.

Strategic Collaborations and Partnerships

Consolidated Planning collaborates with Park Avenue Securities, LLC (PAS), a member of FINRA and SIPC, to offer securities products and advisory services. PAS is a wholly owned subsidiary of The Guardian Life Insurance Company of America. This partnership enhances CP's ability to provide a broad range of financial products and services to its clients.