Consumable Inc. - Company Market Research Report

Company Overview

Name

• Consumable

Mission

• Consumable was founded with the mission of working directly with Internet publishers to provide marketing solutions that offer new and exciting content for their audience. This content is integrated with digital marketing programs to help drive new revenue for publishers, enabling them to grow and invest further in their sites, apps, and other programs.

Founded

• 2012

Founders

• No information is available

Key People

• Mark Levin - Chief Executive Officer

• Travis Beale - Chief Technology Officer

• Robert Manoff - Chief Revenue Officer

• Todd Houck - Chief Operating Officer

• Jennifer Cunningham - Chief of Staff

• Yen Nguyen - Senior Vice President, Head of Curation

Headquarters

• Jackson, Wyoming

Number of Employees

• 11-50 employees

Revenue

• No information is available

Known For

• Leading audio advertising technology, especially in addressable audio for brands and publishers.

Products

Video Solutions

• In Banner / In Page: Integrated video advertising solutions.

• Pre Roll: Video ads played before the main content.

• Connected TV: Advertising solutions for TV connected to the internet.

• Digital Out of Home: Video advertising in public digital spaces.

Audio Solutions

• Audio Player: Platform for audio content delivery.

• Audio Pre/Post Rolls: Audio ads positioned before or after the content.

• Audio for CTV: Audio advertising for Connected TV environments.

• Audio In Games: In-game audio advertising solutions.

In-Feed Programs

• Interscrollers, Interstitials, In Page Display, Flipp Advertising: High-impact formats for engaging in-feed advertising.

EASI DSP

• Digital Advertising Platform: A comprehensive solution for digital advertising with premium supply and high-impact formats, notable for having no minimums or fees.

Key Features

• Consumable reaches over 200 million users across hundreds of top Comscore-ranked websites and apps.

• The company emphasizes attention marketing to ensure that brand messages are seen, heard, and engaged with effectively.

Recent Developments

New Products/Features

• PodIQ™: Advanced analytic product making podcasts fully addressable with better targeting and comprehensive analytics.

• Visual Audio™: A flagship product combining audio and contextual visuals to enhance engagement.

• Promocast™: Delivers snackable clips from podcasts within contextual alignment to brands.

Partnerships

• Ideon Media: A partnership to expand offerings with digital audio advertising solutions targeting Canadian audiences.

• AdLarge Partnership: Partnered with AdLarge in launching the fwd. network to provide innovative ad products with a focus on female-first creative content.

• Clinch Partnership: Collaborative efforts for personalized audio messages, reaching a global audience with advanced ad technologies.

• Incremental Audience Reach with Comscore: The partnership demonstrates a 25% increase in potential reach for audio campaigns, adding 47M+ net-new audience.

Other Developments

• Attended industry events like Podcast Movement for networking and promoting new products.

• Public job postings for positions such as Senior Backend Engineer, indicating growth and expansion efforts.

This detailed report covers the fundamental aspects of Consumable, highlighting their strong presence in the audio advertising market and their ongoing efforts to innovate and expand through strategic partnerships and product development.