Overview

Contagious Communications is a London-based advertising services company specializing in helping agencies and brands enhance their marketing through creative and effective strategies. The company operates with a hybrid model of consultancy, research, and editorial services aimed at supercharging creativity in marketing campaigns.

Website: [contagious.com](https://www.contagious.com/)

Mission and Values

Mission: To inspire and enable contagious creativity.

Values: Curiosity, optimism, eagerness to learn, collaboration, and relentless pursuit of excellence.

Core Offerings

Contagious IQ: A strategic intelligence platform featuring over 11,000 case studies that provides creative and strategic insights to develop compelling marketing strategies.

Consulting Services: Specialized advisory to build capabilities and nurture creative cultures within organizations.

Training and Events: Programs aimed at cultivating marketing knowledge and skills.

Executives and Key Team Members

Paul Kemp-Robertson: Co-Founder & Chief Brand Officer. Known for his extensive experience in the global marketing landscape.

LinkedIn: [Paul Kemp-Robertson](https://uk.linkedin.com/in/paul-kemp-robertson-2179124)

Karl Marsden: Chief Executive Officer, noted for being a high-performing leader focused on creativity and innovation.

LinkedIn: [Karl Marsden](https://uk.linkedin.com/in/karl-marsden-3b85626)

Alex Jenkins: Editorial Director, oversees the Contagious I/O research platform.

Patrick Jeffrey: Head of Advisory, UK.

Katrina Dodd: Editor at Large.

Chris Barth: Lead Strategist for Contagious Insider.

Emily Read: Head of Digital Operations.

Hugh Jackson: Account Director.

Robyn Carter: Event Director.

Richard Spencer: Creative Director.

Tom Bracher: Marketing Manager.

Cormac Marsden: Senior Account Executive.

Alex Poultney: Writer / Analyst.

Gemma Campion: Commercial Director for Memberships.

Company Highlights

Contagious IQ: This platform offers comprehensive insights and analyses to its members, which include the most creative brands worldwide.

Events: Hosts events like Most Contagious London, which distill a year's worth of advertising insights and trends into a single day of inspirational talks.

Research Focus: Conducts detailed studies such as the "Strategists’ Digest" and features high-profile campaigns like Red Bull's BMX stunt with Prada.

Industry Position

Company Size: Between 51-200 employees.

Headquarters: London.

Operating Since: 2004.

Client Base: Works with some of the world's most ambitious companies to enhance their creative culture, knowledge, and skills.

Strategic Insights

Creative Focus: Contagious places a strong emphasis on creativity as a differentiator in marketing success, believing that brilliant ideas can influence behavior, grow brands, and sometimes change the world.

Learning from the Best: Encourages clients to learn from the best campaigns and strategies to raise the bar for creativity within their own organizations.

Key Campaigns

Red Bull and Prada BMX Stunt: Example of innovative brand partnerships that push the boundaries of marketing.

Kazakh Household Dishwasher Campaign: Demonstrates how cultural norms can be challenged to drive product adoption.

Contact Information

Get in Touch: [Contact Us](https://www.contagious.com/contact) or via email and social media platforms like LinkedIn, Instagram, Twitter, and Facebook.

Competitor Profile

Company Overview

Contagious is a creative and strategic intelligence service that aids advertising agencies and brands in creating and executing innovative and effective marketing strategies. The company prides itself on delivering creativity-driven solutions and providing practical insights through a diverse array of services — including an online tool, a quarterly magazine, live events, and advisory services.

Headquarters: London, UK

Key Offices: New York, Singapore, Sao Paulo

Estimated Annual Revenue: $11.3 million

Employees: 62, with a 7% growth in the past year

Industries Served: Advertising, Analytics, Marketing

Competitors and Alternatives

Direct Competitors

1. WARC

Industry: Marketing and Advertising Research

Key Focus: Providing authoritative insights and best practices for marketers globally.

2. IPG Media Lab

Industry: Advertising Services, specializing in media innovation and disruptive change strategies

Key Focus: Identifying and leveraging media landscape trends for engaging brand audience interactions.

3. Tierney

Industry: Full-service creativity agency

Services: Strategy, creative content creation, analytics with particular focus on building brand solutions and relationships.

4. blösch.partner

Industry: Strategic Management & Creative Communication

Key Focus: Combining strategic consulting with creative communication for B2B and technology sectors.

5. NALIAN

Industry: Naming Agency

Key Focus: Specializing in brand name creation and strategy, with expertise in marketing analysis and naming strategy.

Notable Facts About Competitors

IPG Media Lab

Founded: 2006

Headquarters: New York, NY

Services: Think tank, real-world proving ground for brands seeking to adapt to disruptive changes in the media landscape.

Key Specialties: Emerging technologies, brand strategy, consumer behavior.

Employees: 11-50

Tierney

Founded: 1983

Headquarters: Philadelphia, PA

Services: Advertising, public relations, social media, digital and traditional media.

Employee Count: 104

Competitive Advantages of Contagious

Global Reach: Offices in major international hubs like London, New York, Singapore, and Sao Paulo allow Contagious to serve a global client base.

Unique Offering: Combination of inspiration and practical insights derived from exceptional marketing campaigns and disruptive trends.

Diverse Delivery Channels: Utilization of online tools, a reputable magazine, live events, and direct advisory services for practical client engagements.

Focus on Creativity: Emphasis on creative solutions, supported by detailed analysis of trends, to foster innovative marketing strategies for clients.

Contagious' position as a frontrunner in creative and strategic marketing intelligence is fortified by its comprehensive service offerings, compelling insights into the most effective marketing practices, and commitment to helping brands harness the power of creativity. This positioning is crucial in a competitive landscape with prominent players like IPG Media Lab and WARC who also provide strategic marketing insights and innovation-driven solutions.