Overview
Conversion is a global Conversion Rate Optimization (CRO) agency renowned for a unique blend of A/B testing, UX research, and personalization designed to enhance client websites and overall business performance. Notable clients include Meta, Microsoft, Domino's Pizza, and many others, contributing to over $2 billion in additional revenue for clients.
Their expertise spans across various sectors, offering services beyond CRO, such as data and analytics, user experience research, and enterprise program consulting. The company was formed through the merger of Conversion.com and Widerfunnel in 2022, with over 100 specialists across the UK and North America.
Services
Conversion offers a spectrum of data-driven experimentation services designed to drive improved business outcomes:
1. Advanced CRO - Development of an effective optimization strategy.
2. Personalization - Targeting segments and individual users for higher returns.
3. Product and Pricing Experimentation - Using data-driven insights to optimize products and pricing.
4. Enterprise Program Consulting - Tailored high-impact experimentation functions.
5. Data and Analytics - Conducting analytics audits for reliable data.
6. Conversion Centered Design - Designing website experiences that inherently convert.
7. User Experience Research - Gaining deep insights about website visitors.
8. Liftmap - A proprietary experimentation application for managing experiments.
Company History
Conversion was established in 2007 by Stephen Pavlovich (UK, Conversion.com) and Chris Goward (North America, Widerfunnel). Initially separate entities, they merged in 2022 to form Conversion, part of the Sideshow Group. Employing a philosophy of experimentation, the founders believed in making data-driven marketing and product decisions to yield better results than the traditional gut-feeling approach used by many agencies.
Client Success Stories
Conversion boasts several notable case studies:
- Gousto: Achieved an 18x return on investment by kick-starting their CRO program.
- Clarks: Generated £2.8 million from the first experiment alone.
- Wistia: Doubled sales through strategic testing of SaaS pricing and user journeys.
- Unicef: Increased one-off donation size by more than 50%.
Strategic Insights
Conversion’s methodology hinges on thorough experimentation involving a systematic approach tailored to client needs. Their black box of experiment insights offers an extensive repository of past experiments’ results, facilitating rapid insights and optimizations.
Automation plays a critical role in Conversion's service delivery, enabling them to save on manual labor costs and focus more on strategic experimentation, enhancing efficiency and effectiveness.
Assessment and Future Opportunities
The company's consistent $2 billion+ revenue increase and strong track record with high-profile clients underscore its expertise and reliability in CRO. Their services cater to a diverse range of industries, making them a versatile partner for businesses seeking substantial improvements in conversion rates and overall digital strategy.
Conversion’s emphasis on R&D and innovative methodologies sets them apart from competitors, ensuring continual advancement in CRO tactics and tools.
For further engagement or to explore how Conversion can drive growth for your business, contact them directly at hello@conversion.com or via phone at +44 020 8054 1159 (UK) or +1 (604) 800-6450 (North America).
Notable Executives
- Stephen Pavlovich: Founder and CEO, leading strategy and experimentation across the agency.
- Chris Goward: Co-founder of Widerfunnel, now part of the leadership at Conversion, known for his data-driven marketing practices.
The team’s deep expertise and innovative approach continue to position Conversion as a leading CRO agency globally.
Competitor Profiling for Sales Background Research
Competitor Overview
Conversion is a digital marketing agency based in São Paulo, Brazil, specializing in conversion rate optimization (CRO). Established in 2008, the company focuses on strategies to increase site visibility in search engines and convert visits based on client metrics. Conversion is a certified Google Adwords partner managing PPC campaigns across various segments. It is one of the pioneering agencies for SEO in Brazil, combining social media management and SEO optimization to enhance client engagement.
Key Financials
- Estimated Annual Revenue: $14.8 million
- Revenue per Employee: $125,000
- Employee Count: 118
- Employee Growth: 0% last year
Key Personnel
- CEO: Diego Ivo
- Head People & Culture: Thelma Tardivo
- Chief Operating Officer: Carolina Kuroda
- Product Manager PR: Thais Yumi
- Business Intelligence Analyst: Leonan Sacchi
- Product Owner: Beatriz Teixeira
- Other Notable Employees: Fernando Menezes (SEO Intern), Guilherme Rocha (Senior SEO Analyst), Matheus Garcia (SEO Intern), Lucas Matsushita (BI)
Primary Competitors
1. Riot
- Annual Revenue: $21.3 million
- Employee Count: 155
2. Africa
- Annual Revenue: $197.6 million
- Employee Count: 1129
3. AMPFY
- Annual Revenue: $30.7 million
- Employee Count: 223
4. boo-box/ftpi
- Annual Revenue: $11.3 million
- Employee Count: 90
5. fri.to
- Annual Revenue: $7.7 million
- Employee Count: 68
6. Outdoor Social
- Annual Revenue: $2 million
- Employee Count: 23
Additional Competitors Mentioned
- Smart Homes
- WEBSOLVE
- Búsquedas IT
- Norman & Sons
- RockerHeads
- Annual Revenue: $7.5 million
- Employee Count: 67
- Peepi - Marketing de Defensores
- Annual Revenue: $0.6 million
- Employee Count: 9
- HashtagTV
- Annual Revenue: $0.8 million
- Employee Count: 10
Market Position
Conversion distinguishes itself by being a pioneer in SEO in Brazil and a certified Google Adwords partner. Their CRO specializations help clients increase online visibility and sales conversion rates. They manage diverse campaigns focused on enhancing sales, making them a notable player in the digital marketing landscape.
Strategic Insights
- Focus on CRO and SEO: Emphasizing their strengths in CRO and SEO allows Conversion to stand out in the competitive digital marketing environment.
- Structured Growth Opportunities: Although employee growth remained flat last year, the company's consistent revenue and high revenue per employee ratio underscore potential for strategic growth and investment in human capital.
- Diverse Client Base: Working with high-profile clients like Meta, Microsoft, Google, and Dominos provides solid proof of their expertise and reliability.
By leveraging these insights, Conversion can further enhance its market proposition and effectively counter competitor strategies.
