Company Research Report: Conversion Digital

Company Overview

• Name: Conversion Digital

• Mission: Conversion Digital is relentlessly focused on driving ROI for clients by creating seamless experiences for their customers. The company values the power of email and marketing automation to scale success.

• Founded: 2010

• Founders: No information is available

• Key People:

• Jonathan Huth, CEO - Thought Leader, ROI Rainmaker, Proud Employer

• Marnie Kramarich, SVP - Solutions Savant, Content Crusader, Yay-Sayer

• Victoria Gray, COO - Process Enthusiast, Motivation Maven, Goal Getter

• Mark Delost, VP, Client Services - Client Champion, Personalization Powerhouse, Email Unicorn

• David MacLeod, CSO - Challenge Accepter, Idea Machine, Analytics Animal

• Kerry Lyon, Director, PMO - Documentation Devotee, Automation Quarterback, Momentum Maker

• Headquarters: Suite 200, 174 Spadina Avenue, Toronto, Ontario, M5T 2C2, Canada

• Number of Employees: 11-50

• Revenue: No information is available

• Known For: Conversion Digital is known for its integrated digital marketing solutions, focusing on areas like Digital Marketing Strategy, Loyalty Program Design, Branding, Content Marketing, and especially email marketing and CRM solutions.

Products

• Description: No specific product names are given, but Conversion Digital offers a range of services including integrated digital marketing, marketing strategy, CRM, and email marketing specifically tailored for Tier 1 brands. They emphasize experience and results-driven strategies.

• Key Features:

• Strategy: Building CRM programs for high-profile brands with sustainable results.

• Design and Development: Crafting accessible, impactful emails across platforms, including complex systems like Outlook.

• Campaign Services: Managing campaigns to ensure high engagement, deliverability, and ROI.

• Data Management: Maintaining a high accuracy rate in data for marketing purposes.

• Platforms and Integrations: Building and enhancing email/CRM ecosystems with advanced technical integrations.

• Analytics: Providing in-depth analysis to improve engagement metrics beyond vanity metrics.

Recent Developments

• Recent Developments:

• Conversion Digital has been actively participating in community activities such as the Ride for Heart Corporate Health and Wellness Challenge, raising funds and awareness, showcasing their commitment to corporate responsibility.

• They celebrated their 200th edition of the myLCBO Newsletter, a milestone in their partnership with LCBO, focusing on personalized marketing strategies.

• New Products Launched: No specific new products are mentioned.

• New Features Added: There is no detailed information available on new features added to existing products.

• New Partnerships: Relationship with LCBO and Heart and Stroke Lottery communications has been a highlight; they show a robust relationship and engagement system with these entities, demonstrating their strength in CRM and client communications.

In summary, Conversion Digital is a leading privately-held company in the advertising services sector, known for its innovative and tailored digital marketing strategies, particularly in CRM and email marketing. With a strategic presence in Toronto, they emphasize performance-driven results and ethical business practices, contributing significantly to both client success and community initiatives.