Convertedin Company Profile

Background

Convertedin, also known as Pinoffer Inc., is a marketing operating system tailored for e-commerce businesses. Founded in 2018, the company leverages data and shopper insights to create personalized multi-channel marketing campaigns, enhancing customer engagement and maximizing return on investment (ROI). With a mission to eliminate marketing knowledge barriers, Convertedin empowers teams to overcome digital advertising challenges, fostering new revenue streams and elevating ROAS.

Key Strategic Focus

Convertedin's strategic focus centers on providing a comprehensive marketing operating system for e-commerce brands. The platform offers tools for dynamic ad automation, customer segmentation, SMS and email marketing, and product recommendations. By integrating with major e-commerce platforms and ad networks, Convertedin enables businesses to target the right customers, engage shoppers effectively, and streamline marketing efforts through automation.

Financials and Funding

In August 2022, Convertedin secured a $3 million seed funding round led by Merak Capital, with participation from 500 Global and MSAS. The funds are intended to support the company's expansion into new markets, including establishing operations in Brazil and enhancing its presence in Egypt and Saudi Arabia.

Technological Platform and Innovation

Convertedin's platform stands out through its integration of artificial intelligence and machine learning algorithms, enabling:

Dynamic Ads Automation: Automates ad strategy and management across multiple channels, including Facebook, Snapchat, and Google Ads, to boost sales and entice shoppers with personalized ads.

Automated Customer Segmentation: Utilizes an automated segmentation engine to filter audiences based on transactional events and buying behaviors, facilitating targeted messaging.

SMS and Email Marketing: Allows for the creation and customization of personalized SMS and email campaigns to increase ROI.

Product Recommendation Engine: Offers relevant product recommendations based on customers' purchase history, encouraging upselling and showcasing related or trending products.

Leadership Team

Mohamed Fergany: Co-Founder & Chief Executive Officer

Mohamed Atef: Co-Founder & Chief Operating Officer

Mustafa Raslan: Co-Founder & Chief Product Officer

Thamer AlDubaikhi: Global Vice President of Finance

Competitor Profile

Market Insights and Dynamics: The e-commerce marketing automation industry is experiencing significant growth, driven by the increasing adoption of online shopping and the need for personalized customer engagement strategies.

Competitor Analysis:

Goava: Develops a software platform providing business information for B2B sales and marketing.

Criteo UK: A commerce media company specializing in targeted advertising.

Impact Radius UK: Provides a partnership management platform for marketing initiatives.

Adgistics: Offers digital asset management platforms for brand management.

Strategic Collaborations and Partnerships

Convertedin collaborates with leading media buying and advertising agencies to enhance its service offerings and expand its market reach. These partnerships enable the company to provide comprehensive marketing solutions to a diverse clientele.

Operational Insights

By integrating with over ten major e-commerce platforms and ad networks, Convertedin offers a unified solution for businesses to manage their marketing campaigns efficiently. The platform's ability to unify zero-party and first-party data allows brands to create marketing efficiencies and focus on revenue growth.

Strategic Opportunities and Future Directions

With plans to establish operations in Brazil and expand in Egypt and Saudi Arabia, Convertedin is poised to tap into the growing e-commerce markets in these regions. The company's focus on leveraging data-driven marketing strategies positions it to assist businesses in accelerating growth and driving revenue generation.