Convey, founded in 2013 and headquartered in Austin, Texas, specializes in enhancing the delivery experience for retailers and their customers. The company's mission is to provide real-time visibility, post-purchase engagement, and advanced analytics to optimize last-mile delivery operations. By aggregating and normalizing data across carriers, retailers, and customer systems, Convey enables businesses to proactively address fulfillment disruptions, ensuring timely and satisfactory deliveries. This focus positions Convey as a significant player in the logistics and supply chain management industry, particularly in the realm of delivery experience management.
Key Strategic Focus
Convey's strategic objectives center on perfecting last-mile delivery through:
- Real-Time Visibility: Providing up-to-the-minute tracking information to both retailers and customers.
- Post-Purchase Engagement: Enhancing customer communication and satisfaction after the purchase.
- Advanced Analytics: Utilizing data-driven insights to identify and mitigate delivery issues proactively.
The company leverages proprietary technologies to integrate disparate data sources, offering a unified platform that addresses the complexities of modern delivery logistics. Convey primarily targets e-commerce retailers and supply chain leaders seeking to improve their delivery performance and customer satisfaction.
Financials and Funding
Over its operational period, Convey secured approximately $25.7 million in funding. Notable funding rounds include a $10 million investment in June 2018. Investors such as Silverton Partners, Techstars Venture Group, and RPM Ventures have backed the company. The capital raised was strategically utilized to enhance product offerings, expand market reach, and invest in technological advancements.
Pipeline Development
Convey's product development focused on refining its Delivery Experience Management platform, which integrates real-time visibility, customer engagement tools, and analytics. The platform's continuous evolution aimed to address emerging challenges in last-mile delivery, ensuring adaptability to the dynamic e-commerce landscape.
Technological Platform and Innovation
Convey's technological edge lies in its ability to aggregate and normalize data from various sources, creating a cohesive and actionable dataset. Key innovations include:
- Proprietary Data Integration Technology: Facilitates seamless communication between disparate systems, enhancing operational efficiency.
- Advanced Analytics Engine: Employs machine learning algorithms to predict and mitigate potential delivery disruptions.
- Customer Engagement Tools: Provides branded tracking pages and automated notifications to keep customers informed throughout the delivery process.
Leadership Team
Convey's leadership comprised experienced professionals dedicated to revolutionizing delivery experiences:
- Rob Taylor, Co-Founder & CEO: Brought extensive experience in technology and logistics, steering the company's strategic vision and growth.
- Jenny Bebout, Co-Founder: Played a pivotal role in product development and operational strategies.
- Carson Krieg, Co-Founder: Focused on business development and partnerships, expanding Convey's market presence.
- Daniel Bebout, Co-Founder: Contributed to technological innovations and platform scalability.
Leadership Changes
In September 2021, Convey was acquired by project44, a leading supply chain visibility platform. This acquisition led to integration of leadership teams and alignment of strategic objectives to enhance end-to-end supply chain visibility and delivery experience management.
Competitor Profile
Market Insights and Dynamics
The delivery experience management market has seen significant growth, driven by increasing e-commerce demand and customer expectations for timely deliveries. The market is characterized by rapid technological advancements and a focus on enhancing customer satisfaction through improved logistics solutions.
Competitor Analysis
Convey faced competition from several key players offering similar services:
- Shipwell: Provides a comprehensive freight management platform with real-time visibility and analytics.
- Shippo: Offers multi-carrier shipping solutions with discounted rates and tracking capabilities.
- ShipStation: Specializes in order fulfillment and shipping software for e-commerce businesses.
- AfterShip: Focuses on post-purchase tracking and customer engagement tools.
These competitors emphasize various aspects of the delivery process, from shipping logistics to customer communication, creating a dynamic and competitive landscape.
Strategic Collaborations and Partnerships
Convey established partnerships with major retailers and logistics providers to enhance its platform's capabilities and reach. Collaborations with companies like Neiman Marcus, Jet.com, and Eddie Bauer enabled the integration of Convey's solutions into diverse supply chain operations, demonstrating the platform's adaptability and effectiveness.
Operational Insights
Convey's strategic positioning focused on differentiating itself through a comprehensive approach to delivery experience management. By combining real-time visibility, customer engagement, and analytics, the company offered a holistic solution that addressed multiple facets of the delivery process. This approach provided a competitive advantage in a market where piecemeal solutions were common.
Strategic Opportunities and Future Directions
Post-acquisition by project44, Convey's technologies and expertise were integrated to enhance project44's end-to-end supply chain visibility offerings. This integration aimed to provide customers with a more robust and comprehensive solution, addressing both upstream supply chain visibility and downstream delivery experience management.
