Company Research Report: SUPERCURIOUS (formerly Coordinate)

Company Overview

• Name: SUPERCURIOUS (formerly Coordinate)

• Mission: To use the combined power of data, media, and creativity to transform clients' businesses and brands. Inspired by curiosity and powered by creativity.

• Founding Date: No information is available

• Founder: Jamie Wilson

• Key People: Jamie Wilson (Founder & Director)

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Notable For: The integration of data, media, and creativity in business strategy, innovation, brand, technology, communication, and performance media.

Products and Services

Data-Driven Media

Description:
SUPERCURIOUS leverages data to make informed decisions to generate results in a fragmented media consumption landscape.

Key Features:

• Audience segmentation & profiling

• Customer Journey Mapping

• Market & competitor research

• Industry insight, trends, and benchmarking

• Media strategy

• Negotiation, Planning & Buying

• Implementation & material trafficking

• Campaign tracking management

• Continuous optimization & attribution

• Campaign analysis & reporting

• Data visualization & live dashboards

Creative Services

Description:
The creative division believes in solving business challenges through impactful creative work, from strategy to implementation.

Key Features:

• Identity & brand

• Integrated Advertising Campaigns

• Content Creation

• Design

• Corporate Communications & PR

• Digital Development

• Video & Animation

Recent Developments

Transformations and Partnerships

• Rebranding: Coordinate is now SUPERCURIOUS, expanding its expertise and maintaining independence.

• New Partnerships: Engaged with Carers ACT for their 'Share the Care’ campaign and collaborated on celebrating Carers ACT’s 30th anniversary in 2022.

Campaigns and Programs

• Cultural Icons Campaign: Promoted Australia's National Institutions.

• AusCycling: Unified Australia's three peak cycling bodies under a single brand.

• Australian Athletics: Advanced athletic branding in Australia.

• Sport Integrity Australia: Launched a new voice for integrity in Australian Sport.

• United Arab Emirates: Developed a public diplomacy program to improve UAE's perception in Australia.

• Zango: Disrupted Canberra's property listings market with a new initiative.

Corporate Updates

• Key Personnel Announcements:

• Hiring: Communications and Strategy Officer (April 2023).

• Industry Recognition: Employees like Payton vying for Top 30 under 30.

• COVID Response: Insights on growth and connection by Jamie Wilson during the pandemic.

Technology and Product Enhancements

• Technological Upgrade: Addressing the implications of Google's analytics upgrade on historical data.

• Programmatic Advertising Insights: Provided guidance to manage programmatic advertising challenges.

Creative Portfolio and Case Studies

Here are some highlights from SUPERCURIOUS’s creative ventures:

• The Cultural Icons: Telling Australia’s story through integrated campaigns.

• Australian Athletics: Leveraging creativity to move the sport forward.

• United Arab Emirates: Changing perceptions through strategic diplomacy initiatives.

Contact Information

• General Enquiries:

• Phone: +61 2 6162 3600

• Email: ideas@coordinate.com.au

• New Business:

• Contact Person: Jamie Wilson

• Phone: +61 407 633 556

• Email: jamie.wilson@coordinate.com.au

• Social Media:

• Instagram

• Facebook

• Offices:

• Sydney

• Canberra

• Brisbane