COOX Company Profile

Background

Overview

COOX is India's leading platform for booking home services, specializing in professional chefs, domestic cooks, bartenders, waiters, kitchen cleaners, live singers, appliance and crockery rentals, ingredients delivery, and event decoration. Since its inception in 2019, COOX has served over 500,000 customers and built a network of more than 3,000 trained service professionals across 20 cities in India.

Mission and Vision

COOX's mission is to modernize home services through technology, ensuring hosts enjoy their events as much as their guests. The company's vision is rooted in the Indian philosophy "Atithi Devo Bhava," meaning "Guest is God," aiming to deliver quality services that help people create precious memories for a lifetime.

Industry Significance

COOX operates in the on-demand home services and event management industry, addressing the growing demand for professional assistance in hosting events at home. The Indian food services market is anticipated to reach $125 billion by 2030, presenting substantial opportunities for innovative platforms like COOX to revolutionize the home services and hospitality industry.

Key Strategic Focus

Core Objectives

Expansion: Doubling its operational footprint from 20 to 40 cities to increase market presence.

Technology Integration: Enhancing operational efficiency and scalability through the integration of AI technologies.

Service Diversification: Expanding service offerings to include live barbecue and pasta stations, integrated event planning services, and renting out crockery and appliances.

Areas of Specialization

Culinary Services: Offering a diverse menu covering 15+ cuisines and 500+ dishes, including North Indian, South Indian, Chinese, Continental, Italian, Thai, Mexican, Arabic, and live barbecue.

Event Hosting Solutions: Providing professional chefs, bartenders, waiters, kitchen cleaners, live singers, and event decoration services for house parties, weddings, corporate events, and more.

Key Technologies Utilized

Artificial Intelligence: Integrating AI to modernize home services, streamline operations, and enhance customer experience.

Primary Markets Targeted

Urban Households: Catering to individuals seeking professional assistance for hosting events at home.

Event Planners and Organizers: Providing comprehensive solutions for various events, including weddings, corporate gatherings, and private parties.

Financials and Funding

Funding History

Seed Funding Round (October 2024): Raised $125,000 led by Inflection Point Ventures to support expansion and technological advancements.

Total Funds Raised

Over $3.73 million in funding since inception.

Notable Investors

Inflection Point Ventures (IPV): Led the latest seed funding round, aligning with IPV's commitment to backing tech-driven solutions that make a tangible impact.

Utilization of Capital

Expansion: Doubling operational footprint from 20 to 40 cities.

Marketing Efforts: Enhancing brand visibility and customer acquisition strategies.

Technology Integration: Implementing AI solutions to modernize home services and improve operational efficiency.

Pipeline Development

Key Pipeline Candidates

Service Expansion: Introduction of live barbecue and pasta stations, integrated event planning services, and renting out crockery and appliances.

Stages of Development

Service Diversification: Ongoing development and integration of new service offerings to meet diverse customer needs.

Target Conditions

Event Hosting: Providing comprehensive solutions for various events, including house parties, weddings, corporate gatherings, and private parties.

Anticipated Milestones

Expansion Completion: Doubling operational footprint from 20 to 40 cities.

Service Integration: Successful incorporation of new service offerings into the platform.

Technological Platform and Innovation

Proprietary Technologies

AI Integration: Utilizing artificial intelligence to modernize home services, streamline operations, and enhance customer experience.

Significant Scientific Methods

Data Analytics: Employing data-driven approaches to optimize service delivery and customer satisfaction.

AI-Driven Capabilities

Operational Efficiency: Leveraging AI to automate processes, reduce manual intervention, and improve scalability.

Customer Experience Enhancement: Utilizing AI to provide personalized service recommendations and seamless booking experiences.

Leadership Team

Akshat Gupta

Position: Co-Founder & CEO

Background: MBA from IMT Hyderabad with over 10 years of experience in startups and multinational corporations.

Contributions: Leading the company's strategic vision and expansion initiatives.

Abhishek Gupta

Position: Co-Founder & CMO

Background: MBA from IMT Ghaziabad with more than 6 years of expertise in marketing and operations with startups and MNCs.

Contributions: Overseeing marketing strategies and brand development.

Rajat Johri

Position: Co-Founder & CTO

Background: B.Tech from KIET with over 8 years of technical and leadership experience.

Contributions: Driving technological innovations and platform development.

Sandeep Kumar

Position: COO

Background: Experience in operations management and scaling service-oriented businesses.

Contributions: Managing day-to-day operations and ensuring service quality across all locations.

Competitor Profile

Market Insights and Dynamics

Market Size: The Indian food services market is projected to reach $125 billion by 2030, with the catering industry valued at approximately ₹20,000 crores, expanding at a rate of 15% annually.

Growth Potential: A significant portion of the market remains unorganized, presenting opportunities for tech-driven platforms like COOX to capture market share.

Competitor Analysis

ChefKart: Offers professional chef services for home events, competing directly with COOX in the culinary services segment.

Urban Company: Provides a range of home services, including beauty and wellness, appliance repair, and cleaning, positioning itself as a broader home services platform.

Kale: Specializes in food processing, offering catering services for events, overlapping with COOX's catering offerings.

Strategic Collaborations and Partnerships

Inflection Point Ventures (IPV): Led the latest seed funding round, providing capital to support expansion and technological advancements.

Operational Insights

Market Position: COOX holds a leading position in India's on-demand home services sector, particularly in catering services for events.

Competitive Advantages: A diverse service portfolio, a network of trained professionals, and a technology-driven approach to service delivery.

Strategic Opportunities and Future Directions

Geographical Expansion: Doubling operational footprint from 20 to 40 cities to increase market presence.

Service Diversification: Introducing new service offerings like live barbecue and pasta stations, integrated event planning services, and renting out crockery and appliances.