Cope Notes® Company Profile

Background

Overview

Cope Notes® is a telehealth-based mental health service founded in 2018 by Johnny Crowder, an American musician, public speaker, and Certified Recovery Peer Specialist. The company delivers daily text messages containing positive thoughts, psychology facts, exercises, and journaling prompts, all reviewed by mental health professionals, to help combat depression and anxiety. As of May 2025, Cope Notes had over 40,000 users across 97 countries and had sent over 4 million messages to subscribers.

Mission and Vision

Cope Notes aims to make mental health support accessible and affordable by providing daily, anonymous, and confidential text-based interventions. The service is designed to interrupt negative thought patterns and promote healthier thinking through randomized, peer-written messages.

Industry Significance

Operating within the telehealth and mental health sectors, Cope Notes addresses the growing need for accessible mental health resources. Its innovative approach leverages technology to deliver support, making it a significant player in the digital mental health landscape.

Key Strategic Focus

Core Objectives

Accessibility: Provide daily mental health support to individuals worldwide through text messages.

Affordability: Offer a cost-effective alternative to traditional therapy sessions.

Prevention: Utilize positive psychology and peer support to prevent mental health crises.

Areas of Specialization

Peer Support: Deliver messages written by individuals with lived experience in mental health challenges.

Positive Psychology: Incorporate exercises, tips, and prompts to enhance mental well-being.

Digital Journaling: Encourage users to engage in anonymous, confidential journaling through text messages.

Key Technologies Utilized

SMS Messaging: Utilize text messages to deliver daily support, ensuring accessibility without the need for smartphones or internet access.

Randomized Timing Algorithms: Send messages at unpredictable times to effectively interrupt negative thought patterns.

Primary Markets Targeted

Individuals: People seeking daily mental health support.

Organizations: Schools, businesses, healthcare providers, and government entities aiming to support the mental well-being of their communities.

Financials and Funding

Funding History

Cope Notes is a privately held company and has participated in incubator and accelerator programs, such as Alive. Specific details regarding total funds raised and recent funding rounds are not publicly disclosed.

Notable Investors

The company has been associated with the Tampa Bay Innovation Center, which has supported its growth and development.

Utilization of Capital

While exact details are not publicly available, the capital raised is likely utilized to expand service offerings, enhance technological infrastructure, and support marketing and outreach efforts to increase user engagement and reach.

Pipeline Development

Key Initiatives

Partnerships: Collaborated with UnitedHealthcare for a five-year statewide agreement in Florida, integrating services into UnitedHealthcare's Florida Medicaid contract.

Research Studies: Published studies demonstrating the effectiveness of Cope Notes in reducing depression, anxiety, and stress among users.

Anticipated Milestones

Expansion: Continue to grow the user base globally, aiming to reach new markets and demographics.

Product Enhancement: Develop additional features and content to enhance user engagement and support.

Technological Platform and Innovation

Proprietary Technologies

Randomized Messaging System: Ensures messages are sent at unpredictable times to effectively interrupt negative thought patterns.

Digital Journaling Platform: Provides a secure and anonymous space for users to engage in journaling through text messages.

Significant Scientific Methods

Positive Psychology: Incorporates exercises, tips, and prompts to enhance mental well-being.

Ecological Momentary Interventions (EMIs): Delivers support in real-time to address immediate mental health needs.

Cognitive Behavioral Therapy (CBT) Principles: Utilizes CBT techniques to help users reframe negative thought patterns.

Leadership Team

Johnny Crowder – Founder & CEO

Johnny Crowder is the founder and CEO of Cope Notes. He is an American musician, public speaker, and Certified Recovery Peer Specialist. Crowder has been recognized for his work in mental health advocacy and has led Cope Notes since its inception in 2018.

Competitor Profile

Market Insights and Dynamics

The digital mental health market is experiencing significant growth, driven by increasing awareness of mental health issues and the demand for accessible support. Cope Notes operates in a competitive landscape with several key players offering similar services.

Competitor Analysis

MindfulText: Offers mindfulness exercises designed for healthcare professionals to integrate into their daily routines.

Arist: Provides microlearning platforms delivering training and educational content via messaging tools.

BetterUp: Operates as a digital coaching platform using AI and behavioral science to deliver personal and organizational resilience.

Strategic Collaborations and Partnerships

Cope Notes has established partnerships with various organizations, including:

UnitedHealthcare: Integrated services into UnitedHealthcare's Florida Medicaid contract.

Central Florida Behavioral Health Network: Collaborated to provide services to over 100 schools in Pasco, Desoto, and Charlotte counties.

Operational Insights

Cope Notes differentiates itself through its unique delivery method of randomized text messages, ensuring messages are sent at unpredictable times to effectively interrupt negative thought patterns. This approach, combined with peer-written content and positive psychology principles, sets it apart from competitors.

Strategic Opportunities and Future Directions

Cope Notes is well-positioned to expand its reach by leveraging existing partnerships and exploring new collaborations. The company aims to enhance its technological platform to offer more personalized and interactive experiences for users. Additionally, Cope Notes plans to increase its presence in international markets to address the global need for accessible mental health support.