Corcoran Sunshine Marketing Group is a premier firm specializing in the planning, design, marketing, and sale of luxury residential developments. Established in 2005 through the merger of The Sunshine Group and Corcoran Group Marketing, the company has significantly influenced the New York real estate landscape since the mid-1980s. With over $60 billion in new development sales to date, Corcoran Sunshine has consistently been ranked as the top marketing and sales organization in the industry.
Key Strategic Focus
Corcoran Sunshine's strategic focus encompasses comprehensive market research, innovative planning and design, targeted marketing strategies, and dedicated sales execution. The firm specializes in high-rise and mixed-use buildings, boutique developments, hotel-branded condominiums, and resort and master plan developments. Their expertise extends to the conversion of existing properties, including commercial, rental, and hotel-to-condominium conversions. By integrating branding into lifestyle and amenities, Corcoran Sunshine ensures each development resonates with its target market.
Financials and Funding
As a subsidiary of The Corcoran Group, which is part of Anywhere Real Estate Inc., Corcoran Sunshine benefits from the financial stability and resources of its parent company. This affiliation provides access to a vast network of over 5,500 sales associates across 150 offices throughout the United States and the Caribbean, enhancing the firm's market reach and operational capabilities.
Pipeline Development
Corcoran Sunshine's portfolio includes a curated collection of the world's most desirable new addresses. Notable projects include the Four Seasons Private Residences at 30 Park Place and Waterline Square in New York City, as well as the Four Seasons Private Residences at The Surf Club in Surfside, Florida. These developments exemplify the firm's ability to collaborate with esteemed developers and deliver luxury residences that set new standards in the market.
Technological Platform and Innovation
Corcoran Sunshine distinguishes itself through several proprietary technologies and innovative methodologies:
- Market Research: The firm's research team, the largest in the industry, provides in-depth analysis, including feasibility studies, asset evaluations, and pricing recommendations, ensuring data-driven decision-making.
- Planning & Design: An in-house team of trained architects and designers consults on all aspects of planning and design, offering site analysis, space-planning programming, and recommendations for architects and designers to create intelligently designed properties.
- Marketing: The marketing team excels in creative strategy, branding, and project management, developing promotional platforms and brand positioning to ensure each development makes a significant impact in the marketplace.
- Sales: Seasoned onsite sales agents, dedicated solely to development, employ proprietary sales strategies and leverage deep industry relationships to see developments through their entire lifecycle.
Leadership Team
The leadership team at Corcoran Sunshine comprises experienced professionals who drive the company's strategic direction:
- Kelly Kennedy Mack, President: With over 30 years of experience in luxury real estate marketing, Mack has led the firm to achieve over $60 billion in new development sales.
- Gordon H. Hoppe, COO & Head of Sales: Hoppe oversees sales operations, ensuring the firm's projects meet and exceed market expectations.
- Elisa Ours, Chief Planning & Design Officer: Ours leads the planning and design team, providing expert consultation on all aspects of project development.
- Jasmine Mir, Chief Marketing Officer: Mir directs the marketing strategies, ensuring each development's unique brand positioning and market impact.
- David Gromet, Vice President, Marketing: Gromet supports the marketing initiatives, contributing to the firm's innovative promotional strategies.
- Jodi Stasse, Senior Managing Director: Stasse manages client relationships and oversees project execution to maintain the firm's high standards.
- Linda Beckman Volpano, General Counsel; Senior Vice President Business Affairs, Corporate Development and Training: Volpano ensures legal compliance and oversees corporate development initiatives.
- Ryan Schleis, Senior Vice President of Research & Analytics: Schleis leads the research team, providing critical market insights and analytics.
Leadership Changes
In January 2022, Melissa Ziweslin, Senior Managing Director, expanded her role to lead marketing and sales strategies for new development projects throughout Florida, enhancing the firm's presence in this key luxury market.
Competitor Profile
Market Insights and Dynamics
The luxury residential development market is characterized by high demand for premium properties, particularly in urban centers like New York City and Miami. The market has seen a surge in new developments, leading to increased competition among marketing firms.
Competitor Analysis
Key competitors include:
- Douglas Elliman Development Marketing: Known for broker-driven sales strategies, representing high-profile developments such as 432 Park Avenue.
- Halstead Property Development Marketing: Experienced significant growth, handling a substantial number of new development units.
- The Marketing Directors: A longstanding firm with a strong presence in new development marketing.
Strategic Collaborations and Partnerships
In October 2020, Corcoran Sunshine partnered with Extell Development Company to co-exclusively market Central Park Tower, the tallest residential building in the world. This collaboration underscores the firm's ability to handle landmark projects and strengthen its market position.
Operational Insights
Corcoran Sunshine's distinct competitive advantages include:
- Comprehensive Services: Offering end-to-end solutions from market research to sales execution.
- In-House Expertise: Maintaining dedicated teams for planning, design, marketing, and sales.
- Global Reach: Leveraging the extensive network of The Corcoran Group and Anywhere Real Estate Inc.
Strategic Opportunities and Future Directions
The firm aims to expand its presence in key luxury markets, such as South Florida, by leveraging its expertise in ultra-luxury developments and branded condominium sales. By continuing to collaborate with esteemed developers and design teams, Corcoran Sunshine is poised to maintain its leadership position in the luxury residential development sector.
Contact Information
For more information, visit Corcoran Sunshine Marketing Group's official website:
Note: Specific contact details such as address, phone number, and email have been omitted as per instructions.
