Corefact Corporation

Background

Founded in 2005, Corefact Corporation is a privately held company specializing in marketing solutions for the real estate and mortgage industries. The company's mission is to empower real estate professionals by providing innovative marketing tools, cutting-edge technology, and unwavering support to transform their goals into achievements and drive lasting success.

Key Strategic Focus

Corefact focuses on delivering a comprehensive suite of marketing services tailored for real estate agents and brokerages. Their offerings include personalized direct mail campaigns, variable data printing, and integrated offline and online marketing services. The company leverages advanced technologies such as trackable QR codes and user-friendly templates to enhance response rates and streamline marketing efforts. Their primary market encompasses real estate professionals seeking effective and efficient marketing solutions to engage clients and generate leads.

Financials and Funding

As of December 2024, Corefact Corporation reported annual revenues in the range of $10 million to $50 million. The company has been recognized multiple times on the Inc. 5000 list of fastest-growing private companies, indicating a strong financial trajectory.

Technological Platform and Innovation

Corefact distinguishes itself through its proprietary marketing platform that integrates direct mail with online lead generation. Key technological features include:

Variable Data Printing: Allows for high levels of personalization in direct mail campaigns, enhancing engagement and response rates.

Trackable QR Codes: Enables recipients to access online content seamlessly, bridging offline and online marketing efforts.

User-Friendly Templates: Provides real estate professionals with easy-to-use design options for various marketing materials.

These innovations position Corefact as a leader in providing integrated marketing solutions that effectively combine traditional and digital strategies.

Leadership Team

The leadership team at Corefact is spearheaded by:

Christopher Burnley: Founder and Chief Executive Officer. Under his guidance, Corefact has achieved significant growth and industry recognition.

Competitor Profile

Market Insights and Dynamics

The real estate marketing industry is characterized by a competitive landscape with numerous players offering a range of services from direct mail to digital marketing solutions. The market is driven by the increasing need for real estate professionals to differentiate themselves and effectively reach potential clients through personalized and integrated marketing strategies.

Competitor Analysis

Corefact's primary competitors include:

Xpressdocs: Headquartered in Fort Worth, Texas, Xpressdocs offers marketing solutions similar to Corefact, including direct mail and digital services. Founded in 1998, the company generates revenues between $100 million and $500 million, significantly higher than Corefact's reported revenues.

QuantumDigital: Based in Austin, Texas, QuantumDigital provides direct mail and digital marketing services. Established in 1986, the company has a slightly larger workforce than Corefact, with approximately 140 employees.

ZeroBounce: A newer entrant founded in 2015 and headquartered in Santa Barbara, Florida, ZeroBounce specializes in email validation and deliverability services, operating within the digital marketing and publishing sector. The company has a smaller team compared to Corefact, with around 40 employees.

Strategic Collaborations and Partnerships

Corefact has engaged in strategic partnerships to enhance its service offerings. Notably, in April 2018, the company partnered with ReboGateway to integrate complementary products, aiming to provide a more comprehensive marketing solution for real estate professionals.

Operational Insights

In March 2023, Corefact announced the relocation of its California printing facility to San Leandro, CA, reflecting the company's commitment to operational efficiency and growth.

Strategic Opportunities and Future Directions

Corefact's focus on integrating traditional direct mail with digital marketing positions the company to capitalize on the growing demand for comprehensive marketing solutions in the real estate sector. By continuing to innovate and expand its technological capabilities, Corefact aims to strengthen its market position and offer enhanced value to its clients.