Coty Inc. Market Research Report

Company Overview

Name: Coty Inc.

Mission: To create forward-thinking beauty through products that provide new, innovative, and better science-based solutions. Coty aims to empower all visions of beauty.

Founded: 1904

Founders: Joseph Marie François Spoturno

Key People:

Chief Executive Officer: Sue Nabi

Chief Financial Officer: Laurent Mercier

Chief Legal Officer and General Counsel: Kristin Blazewicz

Chief Corporate Affairs Officer: Anna von Bayern

Chief Procurement Officer: Stéphane Delbos

Chief People and Purpose Officer: Priya Srinivasan

Chief Commercial Officer Prestige: Caroline Andreotti

Chief Brands Officer, Consumer Beauty: Stefano Curti

Chief Commercial Officer, Consumer Beauty: Alexis Vaganay

Chief Scientific Officer: Dr. Shimei Fan

Chief Global Supply Chain Officer: Graeme Carter

Chief Digital Officer: Pierric Duthoit

Executive Chairman: Peter Harf

Headquartered: No information is available

Employees: +11,900 globally as of FY24

Revenue: FY24 reported net revenues of $6,118.0 million

Known for: Being a leader in the beauty industry with iconic brands across fragrances, color cosmetics, and skincare.

Products

Fragrance

Burberry Goddess: The biggest launch ever, global success and number one female fragrance innovation in the U.S., Canada, and Germany.

Marc Jacobs Daisy Wild: A top-ranked female innovation in the U.S.

Cosmic Kylie Jenner: Popular fragrance.

Skincare

Lancaster: Known for photo-aging prevention and repair.

Philosophy: Strong momentum in core skincare franchises.

Orveda: Features the heavily awarded Omnipotent Serum.

Makeup

CoverGirl Simply Ageless Skin Perfector Essence

Rimmel Thrill Seeker Extreme Mascara

Consumer Beauty

Nautica

Bruno Banani

Beckham

Paixao

Bozzano

New Collections

JOVAN Musk EFP Collection (2024)

Skin I’m In: Fresh, long-lasting musk with jasmine, black currant; price: $19.99 50ml, $24.99 100ml

Make Them Talk: Bold, confident scent with osmanthus, lemon peel; price: $19.99 50ml, $24.99 100ml

I Want You to Want Me: Sensual musk with pink pepper, rose; price: $19.99 50ml, $29.99 100ml

Adidas ‘Vibes’ Collection (2024)

Full Recharge: Uplifting with cedar leaf, clary sage

Happy Feels: Positive feelings with grapefruit, jasmine

Chill Zone: Relaxation with lavender, vanilla

Get Comfy: Warmth with vanilla, mandarin

Energy Drive: Energizing with cardamom, pink pepper

Spark Up: Invigorating with sweet orange, black pepper

Mexx Scenting Experience (2024)

Inspired Nature: Floral fruity for her and an aromatic blend for him

Inspired Warmth: Comforting scents for him and her

Recent Developments

New Products

1. JOVAN Musk Eau de Parfum Collection (2024)

Features modern musk fragrances designed for layering.

2. Adidas ‘Vibes’ Fragrance Collection (2024)

Designed to elevate mood and emotional well-being with scents tailored for different life moments.

3. Mexx Scenting Experience (2024)

A collection for the mind, body, and home, designed to boost mood and evoke positive emotions.

Partnerships

Lena Gercke License Agreement (2024)

ETRO License Agreement (2024)

MARNI Beauty License (2024)

Max Factor UK and UNICEF partnership (2023)

Financial Performance

FY24 Results:

10% revenue growth on a reported basis, 11% on a like-for-like basis

Strong growth in both Prestige and Consumer Beauty segments

Double-digit growth significantly outpaced the beauty market.

Continued momentum in the e-commerce channel with over 20% growth

FY25 Guidance:

Targeting 6-8% LFL revenue growth

Adjusted EBITDA growth of 9-11%

Strong anticipated contributions from new product innovations and strategic growth areas

Sustainability Initiatives

Emphasis on sustainable packaging and responsible sourcing.

Participation in RE100 for renewable energy sourcing.

Introduction of bio-based materials in packaging.

Recognitions

Stonewall Top 100 LGBTQ+ Inclusive Employer for 2024 for Coty UK&I

Conclusion

Coty Inc. leverages its century-long legacy of innovation to lead in the beauty market. The company's sustainability initiatives and the introduction of inclusive policies, along with strong financial performance and market adaptations, continue to reinforce its position as a trailblazer in the beauty industry. The introduction of new, mood-lifting products, strategic partnerships, and consistent growth in both prestige and consumer beauty segments highlight its robust market influence and business agility.