Company Research Report: Counter®
Company Overview
- Name: Counter®
- Mission: Say goodbye to cruel and unusual nourishment. Counter® creates macro-friendly frozen foods inspired by the most viral recipes from content creators.
- Year Founded and Founders: No information is available.
- Key People: No information is available.
- Headquarters: No information is available.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: Counter® is known for its macro-friendly frozen food products, which are based on recipes from popular content creators on platforms like TikTok and Instagram.
Products
1. Protein Tortillas
- Description: A high-protein low-calorie tortilla made with clean ingredients and designed to taste and bite like a real tortilla.
- Key Features:
- 10g of Protein per tortilla
- Made with imposter-free ingredients
- Oversized 10” burrito tortillas
- Easy meal prep with simplified macronutrient eating
2. Burritos
- Description: Macro-balanced queso burritos with over 30g of protein, providing substantial energy.
- Key Features:
- 31g of Protein
- Imposter-free ingredients
- Savory and cheesy flavor
- Includes seasoned ground beef/pico de gallo for bold taste
3. Meals
- Description: High-protein, low-calorie bowls for convenient and nutritious meals with real ingredients.
- Key Features:
- 31g of Protein
- Real, imposter-free ingredients
- Offers flavors like Taco Mac, Jalapeno Popper Mac
- Simple one-step meal prep
4. Chicken Sausage
- Description: Extra lean sausages for grilling and meal prep, made from chicken breast and thigh meat.
- Key Features:
- 14g of Protein per link
- Low in fat
- Flavors include Hot Honey, Garlic Parmesan
- Easy to cook and prep
5. Chicken Bites
- Description: Juicy whole-muscle chicken bites with a pretzel crust, providing a protein-rich snack alternative.
- Key Features:
- 17g of Protein
- Pretzel-crusted and imposter-free ingredients
- Available in variants like Spicy Pretzel-Crusted
Recent Developments
- New Products Launched: No specific information on new product launches is available.
- New Features Added to Existing Products: Enhanced features focusing on macro-friendly nutritional content and ease of preparation across product lines.
- Partnerships: Counter® collaborates with various content creators such as Tom Walsh, Karim Saad, and Mike Doehla to develop their recipes into commercial products.
Summary
Counter® is a dynamic company driven by its unique approach to creating macro-friendly foods that align with modern dietary trends and health goals. While comprehensive financial and structural details about the company are unavailable, Counter® stands out with its innovative use of viral social media recipes as a foundation for its product line, effectively bridging the gap between trendy online content and everyday consumer meal solutions.
