Country Place Living, LLC: Company Profile

Background

Country Place Living, LLC is a senior living company specializing in the development, operation, and licensing of assisted living residences, primarily in rural communities. Founded in 2007 by Jack West, who brings over 30 years of experience in the assisted living industry, the company operates under the philosophy that "smaller is better" in residential care for seniors. This approach aims to provide opportunities for its licensees and stakeholders to "Do Well While Doing Good."

Key Strategic Focus

The company's strategic focus centers on:

Core Objectives: Delivering high-quality, personalized care in intimate, homelike environments that promote independence and dignity for seniors.

Areas of Specialization: Assisted living, senior living, group homes, memory care, Alzheimer's care, real estate development, and real estate finance.

Key Technologies Utilized: While specific technologies are not detailed, the company emphasizes creating comfortable, well-designed residences that integrate seamlessly into small towns and rural communities.

Primary Markets Targeted: Rural communities across Texas and Alabama, focusing on areas with a growing need for specialized senior care.

Financials and Funding

As of July 2025, Country Place Living, LLC reported an estimated annual revenue of $4 million, with approximately 51 employees. The company has not publicly disclosed specific funding history or details of recent funding rounds.

Pipeline Development

The company continues to expand its portfolio of assisted living residences, with recent developments including:

Livingston, Texas: A 24-suite residence located less than a quarter mile from St. Luke’s and other medical facilities.

Jacksonville, Texas: An assisted living and memory care facility with a memory care addition now open.

Foley, Alabama: An assisted living facility serving the community.

These developments aim to meet the growing demand for specialized senior care in underserved rural areas.

Technological Platform and Innovation

While specific proprietary technologies are not detailed, Country Place Living, LLC focuses on creating comfortable, well-designed residences that integrate seamlessly into small towns and rural communities.

Leadership Team

Jack West: Founder and Chief Executive Officer. With over 30 years in the assisted living industry, Jack established Country Place Living in 2007, focusing on providing high-quality, personalized care in intimate, homelike environments.

Margie Bennett: Co-Director.

Debra Rethman: Director.

Kelly Grys: Director of Operations and Registered Nurse.

Shannon Tyler: Director.

Veronica Shipp: Activity Director.

The leadership team is dedicated to fostering a resident-focused, home-like atmosphere in each community.

Competitor Profile

Market Insights and Dynamics

The senior living industry, particularly in rural communities, is experiencing growth due to an aging population and increased demand for specialized care. Companies like Country Place Living, LLC are well-positioned to meet this demand by offering personalized care in intimate settings.

Competitor Analysis

Key competitors include:

Country Place Senior Living: Operates boutique-style senior living communities in rural areas, emphasizing a homelike atmosphere with 24-suite residences.

The Communities of Country Place: Provides independent and assisted living opportunities in Scott City, MO, focusing on maintenance-free living and a safe, comfortable environment.

Providence Place Senior Living: A sister company to Country Meadows Retirement Communities, focusing on operating senior living communities with a similar mission and values.

These competitors share a commitment to delivering quality care in intimate, homelike settings, often in underserved rural markets.

Strategic Collaborations and Partnerships

While specific collaborations are not detailed, the company's expansion into new markets and the development of new facilities suggest a strategic approach to partnerships and alliances that strengthen its market position.

Operational Insights

Country Place Living, LLC differentiates itself by focusing on smaller, intimate communities that integrate seamlessly into rural towns, providing personalized care and fostering a strong sense of community among residents.

Strategic Opportunities and Future Directions

The company is well-positioned to expand its footprint in underserved rural areas, leveraging its expertise in developing and operating small, community-integrated assisted living residences. Future opportunities may include: