CPS Shapers Limited: Company Profile

Background

Company Overview

CPS Shapers Limited, established in 2012, is a prominent manufacturer and retailer of shapewear and athleisure apparel for both men and women. Operating primarily under the brand name 'Dermawear,' the company offers a diverse range of products designed to enhance body confidence and comfort. Its product portfolio includes saree shapewear, mini shapers, sports bras, mini corsets, tummy tighteners, zenrik products, slimmers, shorts, camisoles, active pants, active t-shirts, denims, and other shapewear items.

Mission and Vision

CPS Shapers is committed to boosting self-confidence through innovative and high-quality shapewear and athleisure products. The company's vision is to be a leading brand in the shapewear industry, offering products that combine functionality, comfort, and style.

Industry Significance

As a key player in the shapewear and athleisure market, CPS Shapers has carved a distinct position in the Indian apparel industry. Its focus on quality and innovation has contributed to the growing acceptance and popularity of shapewear among consumers.

Key Strategic Focus

Core Objectives

Product Innovation: Continuously developing new products to meet evolving consumer needs.

Market Expansion: Increasing presence in domestic and international markets.

Brand Strengthening: Enhancing brand recognition and loyalty through quality and customer engagement.

Areas of Specialization

Shapewear Manufacturing: Designing and producing a wide range of shapewear products.

Athleisure Apparel: Offering comfortable and stylish athleisure clothing.

E-Retail and Offline Distribution: Utilizing both online and offline channels to reach a broad customer base.

Key Technologies Utilized

Advanced Fabric Technology: Employing skin-friendly blends of cotton, polyester, and spandex for comfort and durability.

Compression Technology: Incorporating graduated compression effects in products like tummy tighteners and corsets.

Primary Markets Targeted

Domestic Market: Serving customers across India through a network of distributors and retailers.

International Markets: Exporting products to countries including Canada, the United States, the United Kingdom, the United Arab Emirates, Oman, Australia, and Germany.

Financials and Funding

Funding History

CPS Shapers went public with an Initial Public Offering (IPO) in September 2023, listing on the National Stock Exchange of India (NSE) under the ticker symbol 'CPS'. The IPO involved a fresh issue of 600,000 equity shares, aggregating to INR 11.10 crore.

Financial Performance

Fiscal Year 2025:

Revenue: INR 308.95 million, a decrease of 14.43% compared to the previous year.

Net Income: INR 1.68 million, a decrease of 77.30% year-over-year.

Fiscal Year 2024:

Revenue: INR 361.05 million.

Net Income: INR 7.38 million.

Utilization of Capital

The funds raised through the IPO are intended to support the company's expansion plans, enhance product development, and strengthen its market presence both domestically and internationally.

Pipeline Development

Product Development

CPS Shapers continues to innovate its product line, focusing on:

Saree Shapewear: A flagship product designed to provide comfort and support for traditional Indian attire.

ShapeX Denim: A unique product developed by the in-house R&D wing, combining shapewear with denim for enhanced comfort and style.

Market Expansion

The company is actively exploring opportunities to introduce its products in new international markets, leveraging its existing export channels.

Technological Platform and Innovation

Proprietary Technologies

Compression Garments Fabric: Specially designed skin-friendly blends of cotton, polyester, and spandex, double and triple-layered for graduated compression effects.

Significant Scientific Methods

In-House R&D: Dedicated research and development efforts leading to innovative products like ShapeX Denim.

Leadership Team

Key Executives

Abhishek Kamal Kumar: Chairman and Managing Director.

Rajendra Kumar: Non-Executive Director.

Professional Backgrounds

Abhishek Kamal Kumar: Co-founder with a vision to combine innovative designs with functionality and comfort, aiming to make people feel body confident.

Rajendra Kumar: Co-founder contributing to the strategic direction and growth of the company.

Key Contributions

Abhishek Kamal Kumar: Instrumental in building the brand and ensuring product quality and customer satisfaction.

Rajendra Kumar: Played a significant role in the company's expansion and market positioning.

Competitor Profile

Market Insights and Dynamics

The shapewear market is experiencing growth, with increasing consumer awareness and demand for body confidence products. The market is fragmented, with numerous global and regional players.

Competitor Analysis

Candyskin: Offers a variety of bras, panties, and lingerie sets designed for comfort and fit.

Rounderbum: Specializes in men's shapewear, providing products designed to enhance body shape and posture support.

Shapermint: Produces a range of clothing and undergarments, including bras, shapewear, leggings, and underwear for various body types.

Strategic Collaborations and Partnerships

CPS Shapers has established partnerships with leading e-commerce platforms to enhance its online presence and reach a broader customer base.

Operational Insights

The company maintains a strong distribution network across India and has expanded its international footprint through exports to multiple countries.

Strategic Opportunities and Future Directions

CPS Shapers aims to leverage its innovative product development and strong brand presence to expand into new markets and product categories, enhancing its competitive position in the shapewear and athleisure industry.