Company Research Report: Cracker Barrel Old Country Store®

Company Overview

Name, Mission of the Company

Name: Cracker Barrel Old Country Store, Inc.

Mission: Pleasing People has been the company's mission since its founding in 1969, driving its passion for offering quality food and a welcoming atmosphere.

Founding Details

Founded: 1969

Founder: Dan W. Evins

Key People

Chief Marketing Officer: Sarah Moore (appointed July 2024)

Board of Directors: John Garratt (elected December 2023), Cheryl Henry (elected May 2024)

Headquarters

Location: Lebanon, Tennessee, USA

Number of Employees

No information is available.

Revenue

No information is available.

Known For

Cracker Barrel is known for its Southern-inspired, homestyle cooking and a unique combination of dining and retail experiences, with locations near highways and in local communities all across America. Additionally, it is well-known for its handmade biscuits and comfort food offerings.

Products

Product Offerings

Cracker Barrel offers a variety of homestyle meals and seasonal menu items, with key features including:

Build Your Own Homestyle Breakfast: Customizable breakfast options including meats, sides, and eggs with Buttermilk Biscuits and Sawmill Gravy.

Apple French Toast Bake: A limited-time breakfast dish featuring fried apples and a brown sugar streusel.

Thanksgiving Heat n' Serve Meals: Ready-to-heat Thanksgiving meals available for family gatherings.

Rewards Program (Cracker Barrel Rewards™): Offers customers Pegs for rewards on homestyle favorites.

Recent Developments

New Products and Features

Fall 2024: Introduced new apple-inspired menu items such as Signature Fried Apple French Toast Bake, Southern Apple Cobbler, Granny Smith Apple Mimosa, and Granny Smith Apple Tea.

Summer 2024: Launched seasonal items including Bee Sting Chicken Tenders and Bee Sting Chicken Sandwich.

January 2024: Launched Golden Carolina BBQ Tenders with a signature tangy BBQ sauce.

Partnerships and Appointments

Chief Marketing Officer Appointment: Sarah Moore was appointed in July 2024.

Partnership with Dolly Parton: For the launch of the new rewards program, "Rewards That Rock."

Expansions and Innovations

Operational Expansion: Opened a new location in Reno, Nevada in October 2023.

Largest Menu Revamp: In June 2024, Cracker Barrel announced its largest menu test to meet guest needs with new menu innovations.

New Initiatives

Launch of Cracker Barrel Kitchen: Opened its first ghost kitchen in Hollywood, CA, offering delivery through major platforms.

Introduction of The Pancake Kitchen: Offers breakfast favorites available for delivery and pickup.

Conclusion

Cracker Barrel Old Country Store continues to expand its offerings and operations while maintaining its emphasis on quality food and customer experience. With continual product innovations and promotional partnerships, the company strengthens its brand as a beloved destination for homestyle meals and Southern hospitality.